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Growth Marketing: win, onboard, and retain more customers (Udemy.com)

Win 10 to 100 New Customers in 30 Days with this Simple 4-Step Growth System

Created by: Michel Gagnon

Last updated November 2023

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What you will learn

  • Understand the fundamentals of growth marketing and how it differs from traditional marketing
  • Learn the 4-step growth process and how to implement it with your team
  • Ideate and effectively prioritize growth experiment ideas
  • Set hypothesis and measure results
  • Design and run experiments that are statistically significant
  • Identify and set up the key analytics tools that you need

How it compares

Against the other 27 rated Udemy courses in Growth Hacking on CourseDuck:

  • Rating4.4 out of 5higher than 51% of them
  • Reviews30#25 of 28 by number of reviews
  • Length2.7 hoursshorter than 65% of them
  • Last updatedNovember 2023earlier than 59% of them

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Course Description

Stop chasing the next shiny tactics that never seem to work for your business

Learn growth marketing from a tech CEO and startup coach who's launched multi-million-dollar products

Many people believe that to get more leads, grow revenue, or increase retention, you need to have some sort of magic powers. But it doesn't have to be this way.

There is a simple data-driven process that you can follow. Instead of guessing, you'll be able to generate results more consistently.

Mastering those skills has the potential to radically change the course of your career or business.

This course will teach you the fundamentals of growth marketing. It will give you the tools and knowledge to start running growth experiments that bring new customers, improve their experience, and increase retention.

Most importantly, it will completely change how you think about customer acquisition, monetization, and retention.


By the end of this comprehensive video course, you’ll be able to:

  • Identify growth opportunities using Pirate Metrics

  • Manage the growth hacking process with a team

  • Analyze and identify opportunities to optimize your marketing funnels

  • Ideate and prioritize growth ideas using the ICE model

  • Set hypotheses and measure experiment results

  • Design and run statistically significant experiments with Google Optimize

  • Select three simple tech stack options that you can set up right away

  • Build a solid plan to win and keep more customers with a variety of growth strategies

  • Develop growth mindset that doesn’t involve tricking people into buying your product.


This is not Netflix. You’ll learn by doing.

This course is not another show that you can mindlessly watch on Netflix. No. This is for those who want to put in the work, get better, practice what they learn, and become top-notch growth marketers.

This course is comprehensive and easy to follow: it has everything you need to get started right away.

  • Step-by-step growth hacking methodology

  • Action-focused assignment

  • 14 how-to guides to set up specific tools

  • 5 ready-to-use templates (North Star definition, ICE prioritization, Funnel Analysis, Idea Backlog, Experiment Sheets)

  • 25 tactics to grow your audience and win new customers

  • Real-life case studies

Applying what you'll learn will change how you see growth and, most importantly, give you the secret to unlocking growth opportunities wherever you work and in any type of business.


Join me in the course today. Enroll now to start learning some of the most-in-demand digital skills that will boost your career and business.

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Instructor Details

Michel Gagnon

Hi, I'm Michel Gagnon.

I'm currently Global Managing Director at plista, a global adtech company, and Strategic Advisor at Stun and Awe, a growth marketing and product design company.


What have I done:

- Launched multi-million-dollar tech products

- Done business in 15+ markets, including market launches generating >$20M

- Helped 50+ startups and scaleups expand into new markets, validate product ideas, and design their operations to scale

- Develop product strategies leading to a 40%-50% margin improvement

- Former Management Consultant at PwC


Why teaching:

I've always been a teacher. I taught at a university in China and coached 1,000s of students on their career, skill development, and business ideas. I continue to advise startups on their strategies and growth plans. I truly enjoy seeing people grow and reach their goals.


I'm currently a mentor at:

- APX, accelerator from Axel Springer & Porsche

- Greentech Alliance

- Newchip

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Reviews

4.4

30 ratings on Udemy

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By Rafael Ernesto Echavarria Garcia on 10/20/2025

It is a good starting point for beginners, but not for someone who has been working with performance marketing or growth marketing for a long time.

By Andrimadian@Gmail.Com on 1/22/2025

Good course, especially for people who never done Growth Marketing, but for an experienced Growth Marketer, it needs a bit more depth on the experiment design and execution

By Munazza Zareen Fahad on 10/25/2023

It would have been practical if we initiated a small service business, applied all those mentioned strategies, and completed a project with growth marketing strategies and tools. That would better help us to understand the course firmly. The course was mostly based on theory and some dashboards that would help us; I believe that it would not take us long to achieve results.

By Elizabeth Ogunseye on 9/24/2023

Loving the course so far.

By Yamil Fernandez on 9/8/2023

I find this course really clear and insightful. I really appreciate all the tools, documents and info it provides. I absolutely recommend it!

By Shubham Gupta on 4/1/2023

Easy to understand. have included step by step process which makes it more easier to understand.

By Christina on 2/8/2023

he hands-on exercises and case studies were incredibly valuable and helped me to better understand the concepts. I would definitely recommend this course to others.

By Adam on 2/8/2023

The course was an excellent resource for anyone looking to improve their marketing skills. I appreciated the focus on data-driven decision making and the practical tips for driving growth.

By si Yahia on 2/8/2023

The instructor's passion for marketing was infectious and made the lessons engaging and enjoyable. I would highly recommend this course to anyone looking to improve their marketing skills.

By Mohammad Maatouk on 2/8/2023

amazing course helped me a lot

Showing all 10 reviews on CourseDuck

Read all 30 reviews on Udemy

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Overall Score : 88 / 100