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How to Start a Coffee Shop Successfully (Beginner Course ) (Udemy.com)

Coffee Shop Startup Essentials: 33+ Lectures, Essential Downloads, Includes Teacher Support + Checklists

Created by: Coffee Shop Startups

Last updated December 2025

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What you will learn

  • Develop Your Coffee Shop Concept
  • Identifying Your Target Market
  • Estimate Costs & Financial Projections
  • Determine Your Coffee Shop Budget
  • Choose to Best Coffee Shop Location
  • Your Coffee Shop Property Lease
  • Navigating Your Health Department
  • Selecting Your Coffee Shop Equipment
  • How to Choose a Wholesale Coffee Roaster
  • Hiring and Training Your Barista Staff
  • Building a Memorable Coffee Brand
  • How to Be a Profitable Coffee Shop
  • Worksheets, Bonus Guides, & Templates
  • Straightforward and Easy to Understand
  • Just Added: Teacher Email Support

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Course Description

How to Start a Coffee Shop – Beginner Business Course

Dreaming of owning your own coffee shop? You’re in the right place.

For over 10 years, we’ve helped thousands of aspiring coffee shop owners across the U.S. and around the world take the first steps toward building the business of their dreams.

This beginner-friendly course is designed to give you the tools, knowledge, and confidence to plan and open a successful brick-and-mortar coffee shop—without wasting time or money.

Updated for 2024, our step-by-step lectures walk you through what it really takes to get your coffee shop off the ground.

What You’ll Learn in This Course:

  • How to prepare before you launch

  • How to create a concept that stands out

  • How to define your unique selling point (USP)

  • How to identify your target customer

  • How to create your menu with purpose

  • How to estimate startup and operating costs

  • How to fund your business

  • How to choose the right legal structure

  • How to create financial projections (without being an accountant!)

  • How to decide between buying a shop or starting from scratch

  • What to know about franchises and buying an existing café

  • How to choose a great location and negotiate your lease

  • How to design a layout that works

  • What the health department will expect

  • Which equipment you’ll need and how to choose a wholesale roaster

  • Hiring and training great baristas

  • How to plan a strong grand opening

  • What it takes to succeed long-term

You’ll also get access to our Coffee Shop Business Plan Template—designed to help you organize your ideas and save hours of research and writing.

Who This Course Is For:

  • First-time entrepreneurs with a passion for coffee

  • Professionals looking to switch careers and build a brick-and-mortar business

  • Anyone who wants to avoid costly mistakes and start their shop with confidence.

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Instructor Details

Coffee Shop Startups

Coffee Shop Startups has been empowering future coffee business owners to start their coffee shop business planning for over a decade. We have given our customers the knowledge they need to start their business planning - affordably.

We offer the most comprehensive do-it-yourself coffee business resource on the market.  We are proud to have also created a thorough coffee shop course, now available on Udemy, designed to give participants an in-depth foundation for starting their coffee shop successfully.

We continue to lead the retail coffee industry in providing our clients, students, and partners with the information they need to start their businesses. We look forward to working with you.

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Reviews

4.8

1,002 ratings on Udemy

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By Joseph G on 3/26/2026

This was a very comprehensive course. Some of the topics are basic business knowledge but don't underestimate the value in refreshing this knowledge or in the other information covered. Lots of important topics to get you thinking and hopefully make everyone successful!

By Jimmy Miranda on 3/24/2024

Great course. It covers everything I need. I think this may be very helpful for people who are starting out at different points. I enjoyed the discussion on how much to pay for rent and preparing an operating agreement. I have looked into starting a coffee shop previously and learned quite a bit with this course. I would recommend it for sure.

By Celia on 1/29/2024

I am grateful for this course because it walked me through what I needed to know to plan my coffee business. The instructor/narrator was easy to understand and was clear to the point. I like how he talked about navigating the health department and the finance section. Thank you very much.

By Thomas Moore on 1/19/2024

I highly recommend this course! I owned a coffee shop about 17 years ago and wanted a refresher course, as things have changed since then. I'm glad I did. This is very good and touches on some very important topics every coffee business should know. Thank you.

By Jacob Williams on 1/17/2024

I have mix feelings. (1) It is too long, there are a couple good ways to break it into 2 classes and 1/2 the charge. (2) Sometimes, it gets close to providing near-clear data points you can use, but then steers away or is general, (3) I do think it is a good resource, but found almost all of on business side things I already know, and then on coffee side, I learned more in "What I know About Running Coffee Shops" by Colin Harmon or talking to owners. Overall, I think it is accurate where it is aiming, but I could have used some real data points for PNLs. I think COGS should always include the direct labor as the Barista is part of the COGS so I think most of the math is very off. I appreciate the very balanced approach to managing excitement alongside reality. I was going to take several Udemy courses, but I think I will hold off now.

By Stephan Ortiz on 11/23/2023

Excellent. I thought I was getting just a basic coffee shop business course. This is so much more. It starts with general topics but then gets into the deep, nitty-gritty pretty quickly and stays there. Many topics were covered - some I didn't even think about. I would recommend this course.

By Jeremy Wright on 7/5/2023

I just completed 100% of this course!! Tons of info and resources! I like the pace and step-by-step explanations. It covers more than I thought, including how much to pay for rent, how to choose a location, and working with the health department. I am happy I took this course.

By Vallis de Launay on 3/25/2023

Excellent and complete course. It covers everything, even the smallest details. At the very least, I have all the information that I need to set up a business. This is not only true for coffee shops, but also for other types of hospitality businesses in general. The principles are the same. At least I am less afraid to start because I have everything at hand.

By Todd Click on 2/2/2023

This training is professionally presented in a concise and easy-to-follow manner. There are over 20 very helpful downloads. I feel much more confident that we will open a successful coffee shop. The training helps me think through many issues before we have to implement them. I highly recommend this training.

By Victor M. on 5/5/2022

Excellent Course! I have been looking for a coffee shop business course to open a small cafe in Portugal (I've lived in the U.S. for 12 years). The information it provides is excellent. While it is a beginner's course, it covers many important topics. I like the way it takes things step-by-step. I enjoyed many sections, including choosing how to buy a coffee shop, choosing my location (which was very helpful), and developing my financial projections (which this course did an excellent job of breaking things down for me). This is a great course. Sure, it's a beginners' course, but this is exactly what I needed. Easy to understand. There are lots of downloads. Excellent value. Yes, I would recommend this course. Thumbs up!

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Overall Score : 96 / 100