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Influence People with Persuasion Psychology (Udemy.com)

Better Marketing and Personal Success with Behavioral Science and the Psychology of Influence and Persuasion

Created by: Andrew Luttrell, Ph.D.

Last updated October 2023

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What you will learn

  • Get people to say "yes" more often
  • Understand the underlying psychological principles of influence
  • Develop your own strategies to influence other people's behavior

How it compares

Against the other 1,107 rated Udemy courses in Personal Development on CourseDuck:

  • Rating4.7 out of 5higher than 71% of them
  • Reviews7,161#52 of 1,108 by number of reviews
  • Length2.2 hoursshorter than 53% of them
  • Last updatedOctober 2023earlier than 63% of them

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Course Description

How do you get someone to give you a ride to the airport? How can you get more people to buy your product? How can you get someone to donate money to your charity?

Influencing other people can be next to impossible if you don’t know how. Research in psychology and behavioral science, however, has developed a set of core principles that underlie people’s willingness to say “yes” to a request. In this course, you’ll learn these principles as well as how to apply them in everyday situations. Get ready to skyrocket your influence!


Using the Science of Influence to its Full Potential

Everything in this course is rooted in tested principles of influence, based on decades of rigorous research in behavioral science. This isn’t NLP or other forms of folk wisdom—these are actual techniques that have been tested and assessed with solid research methods.

A few of the things we'll cover:

  • How giving a gift that nobody wants can actually push people to help you

  • How it can be helpful to ask people to do something that you know they’ll say “no” to

  • How your birthday can have a more powerful effect on other people than you’d expect

  • How adding a single sentence to your request can double the chances that the other person will agree to it.

  • ...and way more!


Course Overview

Social influence is a huge part social psychology, and many people have begun to see its applications to the world of business, fundraising, advocacy, and even everyday interactions. In this course, you'll develop the skills needed to influence other people more effectively. You’ll not only learn a bunch of proven influence strategies; you’ll also learn why they work, which will help you develop your own techniques that have yet to be discovered by psychologists.

These tools and techniques apply no matter what your unique goals are. Once you understand the core principles of psychological influence, you'll be ready to get people to do just about anything for you. Whether that’s marketing, saving the environment, or just doing household chores, you'll have what it takes to get the job done.


Don't miss out on the chance to dive straight into the secrets of psychological influence from high-impact behavioral science. So enroll now--you'll be glad you did.

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Instructor Details

Andrew Luttrell, Ph.D.

I'm a social psychologist and host of the Opinion Science podcast. My expertise is in the domain of attitudes and persuasion, but I have extensive experience with all corners of the social psychology world. The research in this field is so interesting that I can't help but want to share it! I look forward to the chance to share the world of social psychology with you.

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Reviews

4.7

7,161 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Polacekpl on 10/5/2025

Short and informative course, if anyone wishes to expand their influencial knowledge, I highly encourage them to buy this course. I don't really have more in my mind to say about it, if You wish to seek more info about this course, then just look at all of the other reviews, surely someone made a more complex opinion.

By Amelia B Gomes on 1/11/2025

Very interesting and insightful. The lessons are clearly presented in a manner that's easy to understand. This is a course I would recommend to those keen to improve their persuasive skills.

By Stephen Yip on 9/12/2023

Some commenters say these techniques seem a bit devious. And I'd agree, depending how these are used , they could be. Actually, the same thoughts were going through my mind as I was listening to the classes. I found myself thinking of ethical ways to apply each technique. I think that as long as you can stand by every statement of fact you present, I'd say using these techniquests would be acceptable. Using these techniques with false statements or un-truths, would indeed be devious. However, used with 100% facts and honesty I feel would be the acceptable way to use these. The only one I couldn't justify using, was the low-ball technique. That's the one where you get acceptance, but tell the full story which includes something undesirable. I'd be cautious about using that one. I also think, there were a lots of techniques discussed, and I'd say it might seem devious to think of bombarding all of them at someone in one go, and if that were to happen, that would appear to be quite devious. However, perhaps using one or two of these every now and then in your life to give yourself a small helping hand is probably how I will apply this.

By Saravanakumar Govindarajan on 11/28/2022

I admire how influential is the instructor to promote some of his other courses. Some concepts were to the point with examples! I expected more ideas and examples to influence better.

By Aman Singh on 6/29/2022

I have had a long delay to finish the course due to personal reasons, but glancing over this and taking notes on the extra curricular-activities, mentioning case studies and research alongside additional information through podcasts, book suggestions, and YouTube references makes it perfect to understand. This is the first time I realized that there were many techniques that could be used to pursue people even though I have seen many of them firsthand. 10/10 on the level of explanation, the entirety of the course is easy to understand with a cheerful aura and essence of humor to make you chuckle from here to there. Highly recommended.

By Sharique Ali Khan on 12/11/2021

This course really helps me to understand science behind influence. It provides fundamental knowledge about influence and I am sure anybody can build its concept upon it. I am expecting more courses like this in future.

By Rosemary Hegde on 11/8/2020

not really

By Catherine Em B Abenes on 11/8/2020

The topic was interesting

By Andrew Taylor on 11/8/2020

Yes it was relevant to my reasons for buying the course.

By Carlos G. Aguilen on 11/8/2020

The techniques can be applicable to our daily lives specially when you want things to happen with the help of others - helpful thoughts.

By Endhir Esteban on 10/24/2020

Great course! Just because.

By Han Yang Kwang on 10/21/2020

Nil.

Showing 12 of 302 reviews

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Overall Score : 94 / 100