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Internet of Things Business Impact (Udemy.com)

How to make the most out of IoT and Digital Transformation

Created by: Prof. Dr. Markus Weinberger

Last updated March 2024

Our take

Based on the ratings of 7,430 students, a sample of their written reviews and the syllabus, as the course stood in March 2024. No course pays to be reviewed.

This is a business course about the Internet of Things, not a technical one. Professor Markus Weinberger spent years running the Bosch IoT Lab at the University of St. Gallen and ETH Zürich, and now teaches IoT at Aalen University in Germany. The 6.4 hours cover the IoT value stack, smart products and high resolution data, behavioral economics, business model patterns, and a long block on revenue models. It is aimed at people in strategy or innovation roles who want a framework for deciding where IoT fits in a company.

Reviewers are mostly happy. Of 7,430 ratings, 3,560 are five stars and 2,926 are four, and the course carries a Highest Rated badge. Students call it well designed and informative, and one reviewer said the hedonic perspective on interacting with people was new to them. The complaints are milder. About 775 people gave three stars, and the one low review in our sample says it felt like a boring university lecture. The syllabus backs up the academic feel: 12 quizzes and 15 articles, but no coding exercises or assignments.

As a way to pick up the vocabulary and a few frameworks, it is a light commitment at 6.4 hours. The biggest section is IoT revenue models at 94 minutes, followed by 56 minutes on smart operations. The last update was March 2024, so some examples may feel dated. Our listing files it under Arduino, but nothing in the syllabus touches hardware or code. Take it if you are a non-technical manager who wants structure for IoT ideas. Skip it if you want to build devices.

Best forManagers and innovation leads who need to turn IoT ideas into business models, with no technical background.
Skip it ifYou want to build sensors or write Arduino code, or need a deep technical look at IoT platforms.

Pros

  • Practical frameworks: an IoT value stack, business model patterns and a model builder
  • Biggest section covers IoT revenue models in eight lectures and 94 minutes
  • Taught by a former Bosch IoT Lab director who now teaches IoT at a university
  • Short at 6.4 hours, with 12 quizzes to check what you have picked up

Cons

  • One low review calls it a boring, university-style lecture
  • No coding exercises or assignments, and nothing hands-on with devices
  • Last updated March 2024, so some examples may be dated
The course is well‑designed, engaging, and provides strong knowledge across all topics.
Amarnath Kotha, a student

Listed for all levels, but really for non-technical managers. No IoT or tech background is required.

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What you will learn

  • You will be able to ideate applications for Internet of Things in your business context.
  • You will gain an understanding of the business implications of Internet of Things.
  • You will be able to design Business Models for Internet of Things applications.
  • You will get to know many very useful tools for the above tasks.

Course content

12 sections · 42 lectures · 6.4 hours of video 12 quizzes, 15 articles

  1. 1Introduction to IoT 6 free previews6 lectures · 1 quiz · 22 min
  2. 2IoT Value Stack2 lectures · 1 quiz · 18 min
  3. 3Smart Products and High Resolution Data4 lectures · 2 quizzes · 20 min
  4. 4Behavioral Economics2 lectures · 1 quiz · 22 min
  5. 5Introduction to Business Model Innovation (BMI)3 lectures · 1 quiz · 30 min
  6. 6Business Model Patterns and IoT4 lectures · 1 quiz · 38 min
  7. 7IoT Business Model Builder3 lectures · 1 quiz · 37 min
  8. 8Apply IoT to Your Business4 lectures · 1 quiz · 20 min
  9. 9IoT Revenue Models 2 free previews8 lectures · 1 quiz · 1.6 hours
  10. 10Smart Operations with IoT Solutions3 lectures · 1 quiz · 56 min

Who it is for

The instructor says it suits

  • People enthusiastic about digital transformation and internet of things, who want to better understand how this can be translated into a business strategy and business models.

What you need before you start

  • You should be interested in internet of things, digital transformation and strategy. There is no specific knowledge or tools required as a prerequisite.

How it compares

Against the other 295 rated Udemy courses in Arduino on CourseDuck:

  • Rating4.6 out of 5higher than 77% of them
  • Reviews7,430#5 of 296 by number of reviews
  • Length6.4 hourslonger than 58% of them
  • Last updatedMarch 2024more recently than 55% of them

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Course Description

Quote from a participant (Aug 15, 2020):
"This was a great course to help me understand in many different ways how I might bring IoT Solutions to my role in Innovation in my business. It exceeded my expectations, and covered a variety of topics I had not even thought about. Excellent course!"


The idea of the Internet of Things (IoT) has been around for several years now. But still industry - incumbents and startup - searches for applications and appropriate business models.

This course introduces the most important concepts of the internet of things and various mechanisms that make IoT useful. The IoT value stack is introduced, too, as well as a short introduction to business model innovation.

This is the basis for more advanced lections on the impact of IoT on business models and on IoT business opportunities and revenue models.

Throughout the course, participants will get to know useful tools and schemas that facilitate transfer to own business context and challenges.

This course is for you, if you are enthusiastic about digital transformation and internet of things, but still need to figure out how to translate these ideas to your business context, your strategy and into sustainable business models.

There is no specific knowledge or tools needed as a prerequisite to take this course.

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Instructor Details

Prof. Dr. Markus Weinberger

Markus is a Professor for Internet of Things (IoT) and Blockchain Technology at Aalen University for Applied Science in Germany. There he helps establishing one of Europe´s first curricula specifically dedicated to IoT.
From 2012 to 2016 Markus was the Director of the Bosch IoT Lab at the University of St. Gallen and ETH Zürich. At the Bosch Lab he and his team researched IoT applications in the domains of Smart Home and Connected Mobility as well as IoT Business Models and the role of Blockchain Technology in IoT. Markus joined Bosch in 1998. He studied Mechanical Engineering in Munich and Trondheim, Norway, and holds a PhD from Technical University of Munich.

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Reviews

4.6

7,430 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By KRISHAN KANT on 7/1/2026

Wonderful and interesting to know the state of business's in future.

By Harish M S on 3/2/2026

Very Informative, good to apply the IOT to the process.

By Rafael Diaz Real on 1/26/2026

Knowing about the hedonic perspective for interacting with people was new to me.... very good...

By Senjuti Mukherjee on 1/22/2026

Course was good and innovative

By Ajai Vijayagopalan on 1/16/2026

Content was good and explained very well.

By Amarnath Kotha on 1/6/2026

The course is well‑designed, engaging, and provides strong knowledge across all topics.

By Snehal Joshi on 1/3/2026

Thank you for designing this detailed course

By Aaron Bensinger abc on 12/31/2025

It felt like a boring lecture back in university.

By Asha Sadasivam on 11/18/2025

Those examples were very helpful in understanding IoT.

By Gurijala Reddy on 11/10/2025

good and very knowledgble person

By Carlos Alberto Servellon Martinez on 11/15/2020

I recommend this course, the instructor explain the topics so that everybody can understand them, besides, the reading material and the other resources are helpful.

By Anek Imemsap on 11/8/2020

I didn't know IoTs is surrounding before and usually used in my life until learning this course.

Showing 12 of 60 reviews

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Quality Score

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Overall Score : 92 / 100