Life Coaching: Convert Free Sessions into Paying Clients (Udemy.com)
Design compelling free life coaching session offers that provide tremendous value; gently guide clients to hire you.
Created by: Joeel & Natalie of Transformation Services
Last updated October 2026
What you will learn
- Offer potential clients tremendous value through free introductory coaching sessions
- Use a proven structure for conducting your sessions in a you to discuss your coaching program without feeling uncomfortable
- Create a complete script for making your offer and inviting clients so you never have to fear not knowing what to say or how to close the sale.
- Create a compelling free session offer that will attract your ideal clients by capturing their interest and clearly identifying the outcomes they will receive.
- Pre-qualify your leads BEFORE the free session
- Avoid wasting your time with people are not a good fit for your coaching
- Promote and market your free sessions using proven methods and done-for-you email and social media invitation scripts
How it compares
Against the other 56 rated Udemy courses in Life Coaching on CourseDuck:
- Rating4.7 out of 5higher than 73% of them
- Reviews268#36 of 57 by number of reviews
- Length2.2 hoursshorter than 87% of them
- Last updatedOctober 2026more recently than 85% of them
Course Description
The number 1 question we’re asked by our life coaching students is: "how do I get life coaching clients?"
And the number 1 most effective method for enrolling paying life coaching clients is to offer compelling free sessions.
The good news is that if you don’t like the idea of selling, you’ll love offering free session!
You get a chance to SERVE a potential life coaching client, instead of selling, by offering them tremendous value through your life coaching AND you’ll have an opportunity to share what you do with them to see if they’re a good fit for your life coaching program.
And don’t worry, we teach you exactly how to offer this session and make your offer without feeling uncomfortable or sounding “salesy”!
Free session are a great way to generate new leads or a powerful follow-up offer after meeting potential life coaching clients through networking, speaking, or referral. Plus, it is THE best strategy for enrolling high-end life coaching clients because they want to know, like, and trust you before they invest top-dollar in your programs. This is your opportunity to let them experience the transformation you offer first hand!
But, it’s important to know there is a right way and a wrong way to offer free sessions.
This course will help you avoid the biggest mistakes most coaches make when offering free sessions.
They don’t structure their sessions around clearly-defined outcomes so their sessions are sloppy and don’t get results
They have no plan for how to make their offer or invite the client into their life coaching program, and so they end up sounding awkward, feeling uncomfortable and having a low enrollment rate, and sometimes they avoid bringing it up all together, which is unfortunate because those potential life coaching clients are missing out on a great opportunity to get the help the need.
They become desperate when a potential life coaching client expresses interest but says the cannot pay the fee, and so they rush to lower the price and end up feeling devalued and deflated.
After completing this course, you’ll walk away with:
A proven structure for your life coaching session so that you are certain your life coaching client will receive clarity and value and that you can gently lead the client into the discussion of your program without either of you feeling uncomfortable—in fact, they’ll be eager to hear more!
A complete script for inviting the life coaching client to join your life coaching program so that you never have to fear not knowing what to say or how to close the sale.
A compelling free session offer that will attract potential life coaching clients by capturing their interest and clearly identifying the outcomes they will receive.
You’ll also learn how to pre-qualify your leads BEFORE the free session so you can avoid wasting your time with people are not a good fit for your life coaching
And you’ll learn methods for promoting, marketing and putting your offer out into the world, as well as create Free Session Offer Invitation Scripts to use when emailing your offer or on your website or social media.
The truth is that your life coaching makes a real difference in the lives of your life coaching clients. And so, it is your moral obligation to share your gift with the world. Offering free initial life coaching sessions is a great way to make a difference and enroll paying life coaching clients at the same time.
So, are you ready to transform your life coaching business? If so enroll now, we look forward to seeing you in the course!
Guarantee: We know you will love this course. However, we offer a no-questions-asked 30-day money-back guarantee if the course does not meet your needs for any reason.
So, who are we? We are Joeel & Natalie Rivera, serial entrepreneurs, authors, speakers, and educators. We have over a decade of experience in the field of psychology and life coaching and our greatest passion is empowering others to live life on their terms, fulfill their potential, and embrace their greater purpose. All of our programs are designed based on our experience in coaching, social services, psychology, and education, as well Joeel’s Masters Degree in Counseling and research on happiness for his dissertation for a PhD in psychology. We have over 800,000+ students from 200 countries.
Copyright Transformation Services, Inc. All Rights Reserved
Instructor Details
- 4.7 Rating
268 Reviews
Joeel & Natalie of Transformation Services
Joeel A. Rivera, M.Ed. and Natalie Rae are pioneers in the life coaching field and co-founders of Transformation Services – the leading online course marketplace for life coaching, personal development and entrepreneurship. They’re the only life coach training organization in the world with 60+ niche coaching certifications, providing completely self-paced, done-for-you coaching programs offered at accessible prices.
They have PROUDLY served nearly 1,000,000 happy students from 200 countries and territories.
Using the science of psychology and human potential, they train leading edge entrepreneurs, leaders, and life coaches how to master their mindset and create a purpose-driven business so they can monetize their passion and live life on their terms.
Joeel A. Rivera, MEd: From an early age, Joeel faced adversity, including failing his first year of college and losing his brother to a car accident at the age of 19. This experience transformed his life and instilled a deep sense of purpose by inspiring him to give his brother Daniel's name a meaning by helping others find their true path. He returned to college, earning a Master's Degree in Counseling and all but the dissertation for his Ph.D. in Psychology, and later became a psychology professor.
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Reviews
By Sandi Coleman on 7/16/2025
This was just the lesson I needed! I’ve taken so many courses, but no one has broken down the sales process in this way. I will be printing all the materials and creating a little book to review before my calls.
By Pearlie Walker on 10/9/2022
I love their honesty on this topic. I am in the beginning stage of my coaching business and this was a great concern of mines. Which they have provided me with more confidence that I can do this, and serve my clients with great results.
By Todd Barrett on 4/23/2021
The course was a great introductory guide into offering and converting Free Sessions into paying clients. However, it lacked specificity when it came to the actual "Coaching Session", and how to ensure that the Prospect leaves feeling that they have received some concrete benefit from the session itself.
By Jacquelyn Havoc Oakes on 2/22/2021
Really great information about how to conduct and structure a free session. Made me feel more confident about something that I was initially fairly nervous about - how much to give away in the free session and how to close it confidently.
By Prashant Welling on 6/14/2020
The course is extremely well laid out and addresses the most critical challenges of the entire coaching process with a client, the free demo session. This is where the client is won or lost. This course also guides us as to how to position ourselves for the demo session and how to attract clients to register for this session. Thank you for a a simple and effective method on how to achieve this.
By Marsha Dorsey on 6/3/2020
This course was great! I love the courses that they offer and have not been disappointing yet. I am a holistic nutritionist and wellness coach and have been working towards my own practice. Thank you
By Hamilton Key Jr on 5/17/2020
Taking my time to complete so I've reviewed several times key lectures. I am a new coach but have done mentoring for years. Thank you for giving me a perspective that calls me to think deeply, compassionately and professionally
By Stacey Barricks Ball on 2/29/2020
yes it is a good match for me...I have been struggling to enroll paying clients and now I know why! Thank You Natalie and Joeel! Love you guys! You are my favorite instructors here on udemy and elsewhere! Thank you for sharing your extensive knowledge with the world! God Bless You Both!
By Chanise Hurst on 4/8/2018
I enjoyed Joeel and Natalie's course for Coverting Free Sessions into Paying Clients. This course gave a ton of information that I have seen offered for close to $1000. They gave great tips on websites and apps to use in assisting scheduling clients, collecting payments, etc. Their handouts are also phenomenal and a wonderful go to resource to review the video. This course really does give you everything you need to start offering free sessions in a way that does feel salesy.
By I Emmanuel on 3/7/2018
Good content. Well worth the discounted £10 price I paid for it. The instructors really should consider including visuals/slides that will enhance the course and be useful for engaging visual learners. Otherwise just standing there and talking for 2 hours with zero visuals may be too much for this type of learner. It's not too late for the instructors to add that to the course and turn what is a decent course into a really great course.
Quality Score
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Overall Score : 94 / 100












