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Life Coaching: Find Your Profitable Purpose-Driven Niche (Udemy.com)

Get more coaching clients! Evolve your life coaching business (to what works), package your gift; target your tribe!

Created by: Joeel & Natalie of Transformation Services

Last updated September 2026

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What you will learn

  • Know what separates the 10% of coaches who make six figures from the rest and how you can duplicate their success
  • Identify your unique gift and how to turn it into a coaching gold mine
  • Develop your own purpose-driven niche based on your authentic personality and passion
  • Find your tribe of ideal clients that you’ll love to work with every day
  • Target your marketing so specifically that clients come to you

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Course Description

Have you overcome a challenge or experienced a transformation that could inspire people?   

Do you have any specialized knowledge or skills that would be valuable to others?  

What if you could help your clients achieve the results YOU had in a way that saves them pain or offers them a shortcut to success?       

Then you might be sitting on a gold mine. Not only would these unique gifts that you have to offer help you make a real difference for your clients, but packaging your coaching around these gifts is the only way to create a thriving coaching business.  

Let us explain. This is the best time to be a coach because it’s an industry that is growing AND coaching is EVOLVING. Today, coaching is a 2.5 billion dollar industry. It is estimated that there are of forty thousand active coaches worldwide.  

That being said, you may have heard or experienced that most coaches ultimately fail… and it’s true—in fact only 10% of coaches are making 6 figures. But it’s not that coaching isn’t valuable or that people won’t pay for it. It’s that the old model of coaching is no longer working. It’s too general.  

But, unfortunately a lot of what you still see in the market is based on the OLD model of coaching which basically means you coach a client to achieve a goal of their choosing through individual coaching sessions. The result is that coaches spend more time chasing clients than they do actually coaching. It just doesn’t work.  

HERE IS THE TRUTH: The ONLY way to successfully get coaching clients is to target a SPECIFIC group of people who are UNIQUELY interested in what you have to offer AND willing to pay for it.  

So how do you do that? The answer is finding your purpose-driven niche and the tribe of ideal clients who need you. If you do you’ll be able to:  

  • Share your unique gift with the world and have a bigger impact  

  • Feel confident coaching based on your own personal experience  

  • Stop feeling uncomfortable and struggling to “sell” coaching  

  • Take the guesswork out of coaching by offering specific results  

  • Increase your expertise and authority by focusing on what you, uniquely, can offer  

  • View competition as irrelevant and become the go-to person in your niche  

  • Get clients easily AND make more money doing it  

So, are you ready to transform your life coaching business? If so enroll now, we look forward to seeing you in the course!

Guarantee: We know you will love this course. However, we offer a no-questions-asked 30-day money-back guarantee if the course does not meet your needs for any reason.     

So, who are we?  

We are Joeel & Natalie Rivera, serial entrepreneurs, authors, speakers, and educators. We have over a decade of experience in the field of psychology and life coaching and our greatest passion is empowering others to live life on their terms, fulfill their potential, and embrace their greater purpose. All of our programs are designed based on our experience in coaching, social services, psychology, and education, as well Joeel’s Masters Degree in Counseling and research on happiness for his dissertation for a PhD in psychology. We have over 800,000+ students from 200 countries.

So are you ready evolve your coaching and discover your purpose-driven niche? If so, we look forward to supporting you along your own journey to success. See you in the course!  

Copyright  Transformation Services, Inc.  All Rights Reserved

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Instructor Details

Joeel A. Rivera, M.Ed. and Natalie Rae are pioneers in the life coaching field and co-founders of Transformation Services – the leading online course marketplace for life coaching, personal development and entrepreneurship. They’re the only life coach training organization in the world with 60+ niche coaching certifications, providing completely self-paced, done-for-you coaching programs offered at accessible prices.

They have PROUDLY served nearly 1,000,000 happy students from 200 countries and territories.

Using the science of psychology and human potential, they train leading edge entrepreneurs, leaders, and life coaches how to master their mindset and create a purpose-driven business so they can monetize their passion and live life on their terms.

Joeel A. Rivera, MEd: From an early age, Joeel faced adversity, including failing his first year of college and losing his brother to a car accident at the age of 19. This experience transformed his life and instilled a deep sense of purpose by inspiring him to give his brother Daniel's name a meaning by helping others find their true path. He returned to college, earning a Master's Degree in Counseling and all but the dissertation for his Ph.D. in Psychology, and later became a psychology professor.

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Reviews

4.5

357 ratings on Udemy

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By Lungile Zungu on 7/21/2020

Yes, it was my first course with you. I'll be investing in your courses in the future. Good content.

By Stephen Hawkins on 7/14/2020

This course is so indepth and provides so much value that I absolutely need to go through it again to get the very best from this most valuable information. I will be writing my notes up and then going through it again to further refine my niche, because I believe it is the first best thing any entrepreneur could do. Natalie and Joeel did a fantastic job here. Thanks

By Fika Dian on 5/29/2020

I've been following several course for life coach and I guess this is the most basic course everyone have to take. This course helps me to improve my view not only in coaching things but also through business perspective. It help me can apply the concept, the instructors also give very clear explanation and real encouragement. Thank you Joel and Natalie, I really enjoy this course.

By Mirley Guerra Graf on 2/9/2019

This is the course that I needed. I couldn't figure out my niche and everyone always started with Finding Your Tribe. No wonder I couldn't find my niche. I didn't even know the purpose of my blog! This course helps you find your niche then find your tribe. This course is worth gold and if you're not sure what your purpose is, then this course is a definite must.

By Chris Cave on 2/6/2019

Great course. A lot of common ideas but good as a reminder. I will try & identify my niche now & use your handouts to help me, thank you

By Philip Saparov on 8/19/2018

Another excellent course from the Rivera couple. These guys are for real because it looks like they have a lot of experience, and that shows. This is my second course from them, and I'm looking forward to more in the future. Take course with confidence but make sure to do all the work.

By Olga Streissel on 6/16/2018

I loved this course! Complete, concrete and so motivating! It helped me narrowing down the possibilities and let me better understand the coaching areas I would like to work in. I can't tell I've chosen THE niche, but I have 2-3 ideas (out of more than 10 before the course). I also liked Joeel and Nathalie's energy and enthousiam. Thank you for such a high-quality course!

By Jowanna Daley on 2/2/2018

This course was a definite must do for coaches. I love the step-by-step guidance and the worksheets. I feel as if I have two personal coaches! I would love it even more if the worksheets were together in a workbook and I could type write in them. Love Natalie and Joeel! Y'all are a godsend!

By Claire Baldwin on 9/4/2017

Everything about this course is 5*! Joeel and Natalie are both enthusiastic and knowledgeable about their topic and give valuable advice to a fledgling coach! The resources make you think and work smarter, as well as narrowing down your niche. Thank you Natalie & Joeel for this course!!!!! Looking forward to doing more of your courses to aid me in my very new business

By Sharon on 8/31/2017

The part of the tribe I have done in a previous course so I it was not new to me but I will try and apply some of the tips to tell my story better

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Overall Score : 90 / 100