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Marketing Cloud Account Engagement (Pardot) Beginner Course (Udemy.com)

Basic training for Salesforce Pardot users or managers - updated in 2025

Created by: Carol Springer

Last updated March 2025

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What you will learn

  • You will understand the power of Pardot and the variety of features it offers
  • You will understand how Pardot fits into the Salesforce universe
  • You will learn how to capture web visitors into known leads
  • You will learn how companies deliver customized emails by the masses
  • You will be able to create target lists based on Salesforce data fields
  • You will be able to set scoring to prioritize prospects
  • You will be able to run a marketing program that is automated to you can continually educate your new or dormant leads
  • You will be able to run dynamic nurture programs that automatically start and stop prospects based on the actions they take

How it compares

Against the other 100 rated Udemy courses in Salesforce on CourseDuck:

  • Rating4.5 out of 5higher than 49% of them
  • Reviews368#71 of 101 by number of reviews
  • Length1.8 hoursshorter than 86% of them
  • Last updatedMarch 2025earlier than 57% of them

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Course Description

Are you ready to be empowered and excited about learning this new tool that not only is going to make your job easier but also will increase your value as a marketing employee? Would you like to consider a possible career as a freelancer or consultant on the system? According to the IDC (International Data Corporation), there will be 9.3 million new Salesforce jobs by 2026. A prior study evaluating job postings between 2013 and 2018 showed that nearly half a million job postings required at least one Salesforce skill.

This is an introductory course for the Salesforce Marketing Cloud Account Engagement, also known as Pardot. In this course you will learn how to build out a marketing nurture program, attribute leads to sales teams, and use the tools to automatically capture your website visitors and their data to determine the highest quality leads for your company. This course will also teach you to manage programs to nurture and keep both leads and returning customers engaged with your business.

If you are a Salesforce user looking to build your skills in 2025, this is a great resume builder. NOTE: Access to Account Engagement is required to do the lessons. 

The instructor is open to answering any of your questions and very engaging!

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Instructor Details

Carol Springer

I am a Senior Pardot Consultant and Certified Salesforce Admin with expertise in B2B sales and sales operations.  I have been a sales leader for over 20 years and working in Pardot since 2011.

My expertise includes:  Pardot and Salesforce Set up and day to day Management; Sales Consulting, Sales Management,  Marketing Operations, Lead Generation, Data Management, and Lead Nurturing.

Clients say I am easy to work with, very organized and detailed in my work. I have consulted with over 200 companies internationally from Silicon Valley to India to Mexico City and passing my expertise to you through my course. Enjoy!

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Reviews

4.5

368 ratings on Udemy

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By Siphiwe Madi on 9/25/2025

Amazing learning material - delivery was great. Instructor goes through the key aspects of the tool and also refers to further material to learn more. It was easy to follow - I was able to focus through the course. I will repeat the course to re-instate the learning.

By Lisa Ryan on 5/5/2025

This was a great beginner course to learn the "language" of Pardot/Account Engagement and have an overview of features. One small thing is to go back and watch your videos as sometimes you are facing the camera (connecting with your audience) and other times you are facing somewhere else and we have a side view of you (not connecting with your audience.) This in no way detracts from the content of this session.

By Kelly Harbaugh on 6/13/2024

This is perfect for a Pardot beginner. Just about every other resource I looked into assumed that I already had this basic knowledge and just left me more confused. Carol's course starts from the beginining and defines all terms. The resources that are included, such as the email checklist, are very helpful.

By Beth Ann Dorian on 5/3/2024

Carol's presentation is very clear and concise. She assumes no pre-knowledge of Pardot or Marketing and she takes the time to define terms and acronyms so that nobody is left in the dark. Very helpful!

By Anonymized User on 9/5/2023

It is not a full-fledged course but a small brief about Pardot by the author so that she can sell her separate courses.

By Crystal on 7/26/2023

The course is very helpful for me in learning Pardot/Account Engagement. I like how Carol broke things down into bite-size pieces, and the videos are manageable to watch since they are short and sweet, so it holds my attention. My favorite thing about this course is the resources she provided! That is very useful, and I will be referencing it a lot! I also like how she did the videos because it was easy to follow along! This course will be useful for anyone interested in or using Pardot/Account Engagement! I highly recommend Carol’s course.

By Miklos Kremser on 6/9/2023

I am a marketing manager who is new to Salesforce/Pardot/Account Engagement. I have been looking for a course to help me prepare campaigns and execute them well. I am so glad I found this one. It is thorough with great explanations and examples. A major lifesaver, the makers of this course are obviously very knowledgeable in this field. Thank goodness because Pardot/Account Engagement can be so confusing that my head was spinning. The presenter takes it all into little bite-sized chunks for easy understanding. Excellent course!

By Neely Morrison on 5/18/2023

I've been learning and working in Pardot for a few years now. When I started researching how tos and best practices, I didn't find consistent answers that were up-to-date or explained it in a way I understood. I always wanted a teacher to be there for my questions that could give me solid answers, best practices, and explain the whys behind things. Well, that is Carol! Even though I know the system pretty well now, this course has helped me by giving a big picture refresh of what the system can do and how to achieve better marketing/sales automation operations. The downloads throughout each section have been very helpful to keep for reference too.

By Eric Rodgers on 5/16/2023

This course is a good combination how-to and also the things to watch out for to not cause significant issues. I was particularly impressed with the amount of course reference materials and links to additional information. The section on reports brings it all together to understand results.

By Rick Glover on 5/15/2023

I just completed this course and I can say it really exceeded my expectations. The content is well organized, comprehensive yet each video is short so it's easy to just watch a few or binge on a bunch when you have the time. I've been using Pardot for a few months but there's still so much to learn that I'm not that familiar with yet. I can say too the instructor definitely seems knowledgeable and speaks very clearly.

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Overall Score : 90 / 100