Mini MBA: Business Strategy 2 Business Plan (Udemy.com)

Business plans fail for one reason: strategy and execution are disconnected. Most entrepreneurs write a plan that looks good on paper but has no strategic foundation. This course solves that problem by teaching you MBA-level business strategy while simultaneously building your business plan—section by section.

In nearly 15 hours across 160+ video lectures, you won't just learn about strategy frameworks—you'll apply them directly to your business through 21 hands-on assignments that become sections of your completed business plan. By the end, you'll have both a deep understanding of strategic thinking and a comprehensive, investor-ready business plan. Taught by an award-winning MBA graduate (Distinction, Cass Business School) with 30+ years of investment banking experience and over $1 billion in completed transactions.

What Makes This Course Different:

This is the only course that teaches MBA-level business strategy AND shows you how to create your business plan at the same time. Every strategy concept you learn gets immediately applied to your own business through structured assignments.

What You'll Master:

• Strategic Analysis Frameworks: SWOT analysis, competitive positioning, and the business models taught at top business schools

• Market & Competitor Analysis: Industry-wide analysis techniques to understand your competitive landscape

• Products & Services Strategy: How to create and sustain competitive advantage

• Operations & Customer Management: Review and optimise your business operations

• Financial Statement Analysis: Understand Income Statements, Balance Sheets, and Cash Flow—and the ratios that matter

• Sales & Marketing Strategy: Frameworks to maximise return on your marketing investment

• Digital Business Strategy: Transform your online presence into a strategic asset

• Growth Strategy: Execution frameworks that connect strategy to results

• Investor Requirements: What VCs and investors actually look for—valuation, funding, exits, and returns

• Risk Assessment: How to identify and address risks before they derail your plans

This Course Includes:

• 160+ video lectures (nearly 15 hours of content)

• 21 practical assignments that build your actual business plan

• 180 downloadable materials including templates and scorecards

• 2 quizzes to test your understanding

• Detailed course matrix to navigate the material

• Real case study with financial ratio analysis

• Complete business plan template you'll populate throughout the course

Your Instructor's Background:

Cambridge University (BA, MA) → British Army Officer (8 years) → Cass Business School MBA with Distinction (Tallow Chandler's Prize for Best Dissertation) → 30+ years as Managing Director-level Investment Banker at Westdeutschelandesbank, Société Générale, and Security Pacific Hoare Govett → Co-founded two London investment banking boutiques → Over $1 billion in completed transactions → Written hundreds of business plans for clients.

Who This Course Is For:

• Entrepreneurs who need both strategic clarity and a business plan

• Startup founders preparing for investor meetings

• Business owners who want to think more strategically about growth

• MBA students who want practical application of theory

• Corporate managers developing new business units or strategic initiatives

• Anyone who has tried to write a business plan but got stuck

Over 150,000 students have enrolled in my courses. If you're serious about building a business that succeeds—not just a plan that sits in a drawer—this is your complete roadmap from strategy to execution.