Optimizing a Website for Search

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend yo

Created by: Rebekah May

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Quality Score

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Overall Score : 90 / 100

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Course Description

Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.

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Instructor Details

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Rebekah May is an SEO specialist with over 7 years' experience developing and implementing search engine optimization strategies for businesses of all sizes, both nationally and globally. She works with clients such as Sotheby's International Real Estate, McAfee, Better Homes and Gardens and Embassy Suites to execute strategic initiatives to build and grow online presence through a combination of SEO, social media and content marketing strategies.

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Reviews

4.5

100 total reviews

5 star 4 star 3 star 2 star 1 star
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By Buhari I on 18-Jun-19

Peer to Peer review ruined everything. They do not even read properly and just give bad scores without second thoughts. The comment they give is horrible, and is not true if they read properly.

By victor m c on 21-Jul-16

If this class is truly designed and welcomes beginners who have no knowledge in SEO as it is described in course introduction, assignment instructions should be provided with sample writings or rubrics. The writing assignment instruction reads,for example, "Identify headers, alt-text, and etc. and recommend how to improve them for optimization." Where does it say provide alt-text images for recommendation, make a tie to the recommendation, and list references for the images recommend, if not 3 points off? The lectures are short, doesn't show much details of what is expected for audit writing or analysis writing, but my 2 page analysis or audit is not enough because a thorough rubric expects to see this and that that is not even mentioned in instruction? It is a common sense that a writer has to be detail-oriented with recommendations? Then the course SHOULD not encourage SEO beginners who has never seen SEO audits or analysis paper. If not, assignment instruction should be listed thoroughly as rubric, so that a beginner SEO student can pass the writing and take it as a learning experiences. Endless flunking mal-grading system, is this Coursera's education method?

By Tendekayi M on 11-Sep-19

The intention and overall instruction may be on course, but the visuals do not give a concrete idea of where data is being derived in the examples. This makes it very hard to replicate the process for assessments. More staff involvement would be helpful, and information about Google should be updated as often as the Google interface and structure does. Also, more resources and citations would be appreciated to supplement the lectures.

By floriangfang on 6-Sep-17

too simple

By Deivid M C d S on 6-Feb-17

The lectures and resources are good quality and offer a lot of information. However, the peer reviewed assignment needs revising.I submitted all the assignments early for the course, making sure to get in my peer reviewed assignment a week early to ensure that if I needed to, I could resubmit and have time for grading. I did not receive a grade on my assignment until after the deadline was passed. My assignment was mis-reviewed by my peers, clearly they did not read my paper, they just clicked randomly at the grading options. This caused me to fail by a few percentage points. I resubmitted my assignment that day, highlighting the content the graders missed. I still do not have a grade on this assignment and fear I will fail the class.The reason I bring this up in my review is that there is no contact information for the instructor. There is no process to dispute the grade. The assignment needs an overhaul if you expect people to take the assignment to pass the class.

By Shivam B on 22-Aug-17

Practical Work should be more.

By Gustavo A V B on 27-May-16

Assignments flawed and need reviewing.

By Carlos R P A on 24-May-16

Course itself is excellent, cases are very good and practical, but the only thing is lots of technical issues with the assignments and quizzes. Therefore only 3 stars.

By David on 22-May-16

Still a very interesting course, but a few technical problems with test and forums.

By prathibha S on 1-Sep-18

The last part dealing with clients was a little bit too early from my perspective since after these 3 courses I wouldn’t say that one is ready to do work as an SEO expert charging clients for the service of professional SEO.The rest of the course was as usually very informative and interesting.

By ADITYA K S on 6-Dec-18

I learned a bunch, but this course was slightly difficult and confusing since the grading rubric does not correspond well with the assignment instructions.

By Sergio E G on 28-Sep-19

So far so good.