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LifestyleOptimizing a Website for Search
This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend yo
Created by: Rebekah May
Quality Score
Overall Score : 90 / 100
Course Description
Instructor Details
- 4.5 Rating
100 Reviews
Rebekah May
Rebekah May is an SEO specialist with over 7 years' experience developing and implementing search engine optimization strategies for businesses of all sizes, both nationally and globally. She works with clients such as Sotheby's International Real Estate, McAfee, Better Homes and Gardens and Embassy Suites to execute strategic initiatives to build and grow online presence through a combination of SEO, social media and content marketing strategies.
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Reviews
By Quentin O on 7-Oct-19
This is a very useful course. I would like to have more practice exercises and examples.
By Tendekayi M on 11-Sep-19
The intention and overall instruction may be on course, but the visuals do not give a concrete idea of where data is being derived in the examples. This makes it very hard to replicate the process for assessments. More staff involvement would be helpful, and information about Google should be updated as often as the Google interface and structure does. Also, more resources and citations would be appreciated to supplement the lectures.
By Rahul A K on 3-Sep-19
This has to be the most informative and useful SEO course on the internet. The instructor has provided so much value. I highly recommend this course for anyone seeking in-depth value of SEO.
By Sabine M on 21-Aug-19
This course was helped me to gain additional skills on-page SEO, content strategy, keyword research, competitive analysis, Reporting and how to deal with new clients, and much more.I am so happy to gain skills that related to SEO, to achieve better result in future upcoming jobs
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- Video Duration:
14h - Price: Free
- Provider: Coursera
- University:
University of California, Davis - Language:
English - Certificate:
Yes
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