Website Optimization Client Report Project

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This five-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization.

( 18 Reviews )

Created by: Rebekah May

Quality Score

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Overall Score : 98 / 100

Course Description

SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO. Whether you have successfully completed the other courses in the Search Engine Optimization specialization or are taking just this course, this project is your chance to apply the knowledge you've acquired to practice important SEO tactics and optimize a site of your choice from the ground-up. You will identify optimization opportunities on a site and discover valuable tips for pitching your plan and managing your relationship with your client, you will then develop a customized SEO solution for the website you chose, and go through each of the major steps needed to execute your strategy including keyword research, competitive analysis, improving the site's meta-data and on-page elements. Along the way, you will receive feedback through the peer review process. This community of fellow learners will provide additional input to help you refine your approach to SEO and present your findings to clients and management.

Time: 12h

Instructor Details

Rebekah May

4.9 Rating
18 Reviews

Rebekah May is an SEO specialist with over 7 years' experience developing and implementing search engine optimization strategies for businesses of all sizes, both nationally and globally. She works with clients such as Sotheby's International Real Estate, McAfee, Better Homes and Gardens and Embassy Suites to execute strategic initiatives to build and grow online presence through a combination of SEO, social media and content marketing strategies.

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4.6 (231 Reviews)

- Provider: Coursera
- Time: 13h

Free

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4.5 (100 Reviews)

- Provider: Coursera
- Time: 14h

Free

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Reviews

4.9

18 total reviews

5 star 4 star 3 star 2 star 1 star

Write a Review

By Ranjan K on 30-Oct-16

The evaluation forms of the last two milestone projects are quite burdensome for students to grade by item.

By mohsen a e on 7-Sep-18

An excellent specialization

By Mohammad H S on 1-Nov-16

Great Course & Specialization !

By Navneet Y on 20-Sep-17

excellent specialization. enjoyed and learnt a lot. thank you coursera and instructors.

By Daniel H on 6-Nov-16

I am very glad for such amazing tool like this one. ItÃ‚Â´s very good within SEO standpoint in his practical experience and for our recall for variety of the tools in this spectrum.

By Carlos R P A on 16-Oct-17

Excellent specialization course in which you can practice what you learnt previously.

By Abi M on 1-Jul-17

Great project to practice everything you learned in the specialization.

By Joshua K on 20-Jun-17

Excellent and great the resources were put for each week.

By Matthew R on 9-Jul-17

The course is really detailed and interesting

By David on 30-Oct-16

Thank you Rebekah and the rest of the team because right now I have a new career. Just this week I started to help a client with a clinic who needs to improve his local SEO because his clinic didn't show up in the local search for the services he provide. Just working for a week and today he is number one in one of the keywords. I'm so proud that I was able to help him. Thank you, thank you, thank you!

By sreelakshmi g on 11-Jul-17

Really enjoyed this course, it was consistent with everything I have learned in a professional SEO agency and taught many new things as well as provided good practical resources.

By Javier R J on 7-Apr-17