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CourseraSEOFree courseCertificate

Search Engine Optimization Fundamentals

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend yo

Created by: Rebekah May

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Course Description

Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you'll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website's search optimization.

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Instructor Details

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Rebekah May is an SEO specialist with over 7 years' experience developing and implementing search engine optimization strategies for businesses of all sizes, both nationally and globally. She works with clients such as Sotheby's International Real Estate, McAfee, Better Homes and Gardens and Embassy Suites to execute strategic initiatives to build and grow online presence through a combination of SEO, social media and content marketing strategies.

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Reviews

4.6

231 reviews in total

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By Ian T on 12-Nov-19

Very Knowledgeable. Starts from the basics. Good lesson

By Andrejs V on 9-Nov-19

Excellent course And instructor

By Merel V d B on 9-Nov-19

Super excellent course

By Martina W on 4-Nov-19

Very Good content.

By Jameisha M on 3-Nov-19

Excellent course and tons of hands-on exercises.

By Suchithra P on 25-Oct-19

Im enjoying the content and the instructor does not bore me like most

By Rhys C on 18-Oct-19

Loved this course! I can't believe how much I'm learning!

By Emmanuel A on 9-Oct-19

This a really good course. I've learnt a lot with this course, in my opinion a couple of extended practice videos would be great.

By Jelena D on 5-Oct-19

The structure and conduct of the course is commendable. It will surely enable the learner to go forward to learn and practice more to become a successful SEO strategist. I really thank the faculty and classmates for the wonderful learning environment and experience. Looking forward to team up again for good. Thanks

By Vishal N on 29-Sep-19

I feel that some more resources would have helped. For instance, useful sites to get SEO information, page ranking etc.

By Jodi T on 25-Sep-19

Thank You My Teacher Madam Rebekah May. Thank You So MuchI learned a lot about SEO especially keyword Research and Specificity especially Final Assignment.As Course is moving forward it is becoming more complex and time taken.

By Ingrid N on 24-Sep-19

That's one of my favorite course which covers all the aspects of on-page SEO and technical SEO.

Showing 12 of 231 reviews

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Quality Score

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Overall Score : 92 / 100