Search Engine Optimization Fundamentals

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend yo

Created by: Rebekah May

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Overall Score : 94 / 100

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Course Description

Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you'll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website's search optimization.

Instructor Details

Rebekah May

Rebekah May is an SEO specialist with over 7 years' experience developing and implementing search engine optimization strategies for businesses of all sizes, both nationally and globally. She works with clients such as Sotheby's International Real Estate, McAfee, Better Homes and Gardens and Embassy Suites to execute strategic initiatives to build and grow online presence through a combination of SEO, social media and content marketing strategies.



116 total reviews

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By Hampus N on 26-Nov-18

In general, I'm satisfied from the presented content, although I would really appreciate more concrete examples (visual) and more involvement of mentors

By Tesh on 4-Apr-19

The first courses of this specialization are a waste of time. The full specialization could be just 1-2 courses. This is a perfect illustration of how schools now insanely make a course a "specialization".

By Bernardo C on 25-Nov-18

All was well explained, keep up with the great job!

By oluwagbeminiyi o on 14-Dec-18

awesome course, step by step. Just technical SEO was a bit confusing that i think we will get more info on next courses

By Mris on 2-Dec-18

Very good course, I just find an opportinuty to include closed captioned (cc) to one video that was very desfased.

By Lewis H on 17-Jan-19

I didn't realized how much I'd learned until I finished the final project! Super exciting!Thank you so much!

By Marten B on 17-Feb-19

Excellent Course. Insightful as always and simple to understand.

By Mnica A on 21-Feb-19

Awesome course! I learned so much new stuff!

By Janaki R on 20-Mar-19

A very nice course. Explains the aspects of SEO which serve as the basis of a proper site audit in bery friendly but at the same time comrehensive manner. Looking forward to the more advanced courses by UC Davis.

By SeyedKamalAddin R on 11-Feb-19

Good for Beginners!

By Claudio D S F on 9-Apr-19

Excellent content- learnt loads

By Teresa F on 14-Feb-19

When a student arrives at a point where he really learns to perform important SEO tasks, boosted by his instructors.