Personal Branding: Strengthen Your Professional Reputation (Udemy.com)

Stand out to hiring managers, land your next promotion, and reach more clients

( 81 Reviews )

Created by: Joseph Liu

Produced in 2019

What you will learn

Learn how personal branding can accelerate your career
Define your personal brand using proven branding principles
Summarize your personal & professional qualities in a clear, convincing way
Use social media to authentically reinforce your personal brand
Communicate your unique strengths on your resume & cover letter

Quality Score

Content Quality

Video Quality

Qualified Instructor

Course Pace

Course Depth & Coverage

Overall Score : 92 / 100

Course Description

Build a stronger personal brand to stand out and strengthen your professional reputation.
Create a More Powerful Reputation in this Personal Branding Course Built on Proven Branding Principles.
Understand key principles of brandingUncover how personal branding can benefit your careerClarify your unique professional valueBuild your reputation usingsocial mediaCreate more focused job search materialsHaving a clear personal brand can reinforce the value you can offer to open up more professional opportunities.
In this course, you'll learn how to use branding principles to create a clearer summary of your unique personal brandand make it more credible and believable using social mediaand job search materials.
Having a strong personal brand can help you become a more sought-after professional, allowing you to stand out to hiring managers, land your next promotion, or reach more clients.
Content & OverviewI designed this course for the aspiring professional who wants to clearly communicate your unique strengths and skills in an authentic, believable way without sounding too self-promotional.
Leveraging proven branding and marketing principles, youll learn simple techniques you can start using today to build and reinforce your unique professional value. This course walks you through how to:
Strengthen your professional reputation using proven branding techniquesCreate a personal brand that supports your career ambitionsDefine your personal brand using a simple 4-part frameworkCommunicate your personal brand in your job search materialsLeverage social media platforms toreinforce your skills and strengthsThis 90-min coursencludesreal-world case studies, interactive exercises, helpful resources, and simple techniquesyou can begin applying right away to your career. With so many personal branding courses out there, this course hones is uniquely built on the backbone of marketing principles used by reputable brands and products.
This course is taught byJoseph Liuwhosemission is to helpaspiring professionals relaunch their careers to do more meaningful work. As a personal branding consultant and former blue-chip brand marketer with 10 years' global industry experience relaunching five US&UKbrands,Josephs been featured as a speaker forTEDx, MarketingWeek Live,and leading business schools, and in Forbes, Fast Company, Glassdoor, Huffpost, Monster, SUCCESS, and Career Builder.
Josephnow coaches senior executives and mid-career professionals on how to elevate their personal brands.
By the end of this course, youll be able tounderstand how strong brands behave, create a clearer summary of your personal brand, and make your personal brand more credibleso you can establish yourself as areputable professional others can trust.
Using simple but powerful branding principles from the product marketing industry, he'll help you understand what it takes to build a strong personal brandthathelps you stand out in your professional circles and support your career ambitions. What other students have said about this course:"I thoroughly enjoyed Joseph's personal branding workshop. He does an excellent job of illustrating clear and actionable tactics for how to present your unique brand in the most impactful way. I gained some great insights on personal branding best practices that I can immediately implement to enhance my professional profile!" -Adrianne F., Marketing Manager at Bloomberg Media, New York City"Joseph covered personal brand development in a very clear, engaging way, and I was able to immediately apply the lessons I learned to strengthen my own personal brand."-Fazian Z., Periodontist, Manchester, UKJoseph has a well earned reputation as a dynamic speaker who conducts presentations which are always visually engaging and current. He was consistently rated by our internationally diverse business audience as one of the most useful speakers who offered concrete takeaways.-Sarmini G, Career Management Expert, London, UKWho this course is for:
Mid-level professionals who want to learn how to use personal branding to create career opportunities.
Professionals who want to effectively express their strengths without being too self-promotional.
Small business owners looking to more clearly define their unique offeringsAnyone who wants concrete tips on how to improve your social media profilesAnyone who wants to use branding techniques to enhance your career prospects

Time: 1.5h

Instructor Details

Joseph Liu

4.6 Rating
81 Reviews

Joseph Liu is a career consultant, keynote speaker, columnist, and host of the Career Relaunch podcast. He helps professionals relaunch their careers by more powerfully marketing their personal brands. His work is informed by 10 years of global, client-side marketing experience in the US & UK managing brands including Glad, Liquid-Plumr, G Puds, and Hagen-Dazs, his involvement with four major brand relaunches, and 500+ hours of professional career coaching. He now applies principles used to build & relaunch consumer brands to help professionals and business owners build & relaunch their personal brands.
He's been a featuredspeaker for TEDx, MarketingWeek Live, Management Today, and The Guardian, and he's hosted workshops at prestigious institutions including London Business School, Oxford Business School, Cambridge Business School, ESADE Business School, Imperial Business School,Manchester Business School,Warwick Business School, and General Assembly. He's also been cited in careerpublications including Monster, HuffPost, Fast Company,Career Builder, and Forbes.
He received his Associate Certified Coach (ACC) credential from the International Coach Federation, MBA from the University of Michigan, Ross School of Business, and Bachelors of Arts in Psychology from Northwestern University.

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Reviews

4.6

81 total reviews

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Write a Review

By Sergio Herrera on 11/8/2020

Awesome course with great information!

By John David Church on 11/8/2020

The course was well thought out and delivered with a simple approach and
with very usable tools. Thank you.

By Nathirah Hazell on 11/8/2020

Thanks so much for sharing this information.Basically need to advance my career awaiting my final results.Been struggling to be successful with interview and this course has definitely highlighted areas to improve and make the necessary changes.

By Raghul . on 11/1/2020

Good

By Natalie Lankford on 10/23/2020

So far so good. I think the personal branding principles are spelled out in a logical manner (eg, basing personal branding concepts on market/product branding) while also logically basing the "personal" aspect on personal drives and how one lives life

By Frankie Frie on 9/20/2020

Very interesting content and I learned a lot about personal branding and using social media to support it.

By Sowjanya Chenji on 9/10/2020

If you are a beginner this course has a great structure and examples to get you started. I liked all the small exercises he gave and provided a ready-made template which I think is great.
I love the last section where the instructor talks about improving social media profiles and how to show your personal branding there.

By Jane James on 8/24/2020

Thank you for the very practical tips. As a brand marketer myself, I was already familiar with many of these principles and have also in the past applied them to my personal branding, however your suggested approaches to social media and networking take it all one step further. Thank you for sharing. Fabulous course.

By Ruben John Lira on 8/19/2020

This was so helpful!! The information was so easy to digest and the tips were so beneficial!! Would recommend this to anyone, no matter where you are at in your professional career

By Bianca Holley on 8/19/2020