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#2 in Product ManagementUdemyProduct ManagementPaid courseBeginner levelCertificate

Product Management 101 (Udemy.com)

Learn to become a more strategic product manager - and have a greater impact on your company and your products

Created by: Todd Birzer

Last updated May 2026

Our take

Based on the ratings of 25,303 students, a sample of their written reviews and the syllabus, as the course stood in May 2026. No course pays to be reviewed.

Todd Birzer's course is a 5.3 hour survey of product management, split into six sections: an intro, market intelligence, strategy, new product development, lifecycle management and a short wrap-up. It has 76 lectures and 14 quizzes, and it was last updated in May 2026. The instructor says he has over 25 years in the field, and the examples cover software, hardware and services. The stated audience is product managers with up to five years of experience, aspiring PMs, and business managers who want to understand what product teams do.

Reviewers mostly like it. About 90 percent of the ratings are four or five stars. Students call it easy to understand and praise the practical case studies and the role play exercises. One reviewer liked the hardware examples, which other PM material often leaves out. The complaints are consistent. A few say it is too basic, that only 10 to 15 percent applied to their day job, or that they could find the same thing free online. One says the instructor takes too long to answer questions, and another wants the quizzes to work on mobile. A German-language reviewer warns that good English is needed.

At about five hours, it is a quick way in, and it works as a map of the job rather than a toolkit. Pick it if you are new, or if you work closely with PMs and want to understand them. Experienced PMs will likely find it a refresher at best.

Best forAspiring or junior product managers who want a quick map of the whole job, not deep tactics.
Skip it ifYou already work as a PM and want advanced tactics. Low-star reviewers found it basic.

Pros

  • Covers market research, strategy, development and lifecycle in about 5 hours
  • Case studies and AI role plays let students practice the ideas
  • Examples span software, hardware and services, not just apps
  • Refreshed in May 2026, and about 90 percent of ratings are four or five stars

Cons

  • Some reviewers found it too basic, with only 10 to 15 percent useful on the job
  • One reviewer says the instructor is slow to answer questions
  • Quizzes need a desktop, and one reviewer says good English is required
I am really learning a lot, the Role Play exercises are very beneficial
Jacqueline M. Murphy, a student

Beginner level fits, including PMs with up to five years of experience. No PM background is required.

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What you will learn

  • Learn the best practices of the work of product management - spanning market intelligence, strategy, new product development, and lifecycle management
  • Take strong steps toward becoming a more strategic (and impactful) product manager
  • Sample the breadth of product management including software, hardware, services, and analytics
  • Learn to be leaner, faster, and more experimental

Course content

6 sections · 76 lectures · 5.3 hours of video 14 quizzes, 1 article

  1. 1Introduction 3 free previews3 lectures · 12 min
  2. 2Market Intelligence19 lectures · 3 quizzes · 1.2 hours
  3. 3Strategy5 lectures · 1 quiz · 22 min
  4. 4New Product Development22 lectures · 3 quizzes · 1.7 hours
  5. 5Lifecycle management25 lectures · 7 quizzes · 1.7 hours
  6. 6Wrap-up2 lectures · 9 min

Who it is for

The instructor says it suits

  • Product managers with 0-5 years of experience
  • Aspiring product managers
  • Business managers who want to understand the work of product teams

What you need before you start

  • Product management experience is helpful, although not required.

How it compares

Against the other 54 rated Udemy courses in Product Management on CourseDuck:

  • Rating4.4 out of 5higher than 38% of them
  • Reviews25,303#2 of 55 by number of reviews
  • Length5.3 hourslonger than 59% of them
  • Last updatedMay 2026more recently than 70% of them

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Course Description

The goal of Product Management 101 is to help you become a more strategic product manager - with a greater impact on your company and your products.  

We will cover the spectrum of product management work from market intelligence, strategy, new product development, and lifecycle management. And we'll span the breadth of product management, including software, hardware, services, and analytics - with company examples and practice activities.

We will step through the best practices for working with development teams to create innovative, market-leading products. We'll discuss how to find deep customer insight. And we will look at how to best position, price, and manage these products in the market.  

This course has been designed for product managers with 0-5 years of experience who want to up-level and re-energize their work, and it's been designed for aspiring product managers who want to kickstart their work with skill and impact.

As product managers, we are gifted with influential positions. We aren't wall decorations. We steal market share from our competitors month-by-month. We innovate, refine, and evolve our products. We set up our products for long-term success. We focus and deliver, we delight our customers. But all this takes skill. This course can help get you there.

Note: This course includes the use of artificial intelligence in the form of AI-driven role plays


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Instructor Details

Todd Birzer

I'm a product management instructor and consultant, focused on helping product teams become more strategic, impactful, and innovative.

I have over 25 years of experience in product management - as a product manager and leader of product teams - mostly at California-based companies. My most recent role was as the Head of Product at a Canadian start-up, which was good fun. My work has spanned software, hardware, services, artificial intelligence, and product design.

I have an MBA from the Wharton School of Business at the University of Pennsylvania, and I am the author of the book The Three-Minute Product Manager.

We have such incredible opportunities as product managers. What a gift this job!

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Reviews

4.4

25,303 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Vikramaditya Nambiyar on 7/4/2026

could have learned the same information in half the time for free by just googling

By Mathias Koenen on 4/18/2026

Mir gefällt die Differnzierung zwischen Wichtigen Bereichen und Traps sehr gut. Insgesamt ist die Untermalung mit Text für mich eher verwirrend, da ich dann beidem folgen will

By Tobia Freddi on 4/18/2026

I thoroughly enjoyed this course. As an aspiring product manager, I found it especially valuable because it clearly illustrates the wide range of situations product managers encounter in their day-to-day work. At the same time, the material is presented from a high-level perspective that doesn’t lose sight of the true scope and impact of the role of PMs in the organizations. I also particularly appreciated the instructor’s use of examples from both software and hardware companies, which are often excluded from these topics.

By Ankit kumar Sharma on 4/7/2026

great experience for a new product guy to understand end to end product, where why and what to focus. I hope i would apply the learning in my day to day activities.

By Zyrin Yumul on 3/4/2026

The training was amazing, they give information that additional insights and the how to use it as arsenal. It also gives more fruitful ideas like customer focus, analyzation in marketing and to produce competitive product.

By Aakar Mehra on 1/22/2026

The course started with talking about the basics but also understanding how to interact with other teams. The understanding of how to take customer insights and apply them into the workflow for various teams is very helpful.

By Charles Thompson on 1/13/2026

Outstanding resource. Todd is a great instructor and breaks down big concepts into simple ideas. Presents a lot of interesting scenarios. I used this in preparation for upcoming job interviews and hopefully a new role.

By Banu Sindhu on 1/6/2026

I am switching my career path from Technical Writer to Product Manager, I know I am good in knowing about my company products. But when thinking product management, I felt I am lacking the basics. Now there is no more feeling, I feel confident after taking up this course. Thanks a lot for briefing, having role play session (to understand the concepts practically) and quiz for self evaluation!

By Abdelrahman Ahmed on 12/19/2025

it is giving me idea on how should i think, rather than i did before as an engineer, now i try to segment my customers right rather than focusing on the product alone from an engineering prespective

By Alexandra Paramonova on 12/10/2025

Very structured and informative course. I enjoyed each lesson, and especially the examples of the real well-known companies in almost every lesson. Thanks, Todd, for a great and insightful course!

By Inti Rey on 11/22/2020

Great corse for beginners! Nice, clear nd to the point ?

By Syed Abbas Nawaz on 11/15/2020

The course gives us a good in-depth understanding of what PM role is and how can we perform our duties in flying colors. Very good structured course and easy to understand.

Showing 12 of 309 reviews

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Overall Score : 88 / 100