Product Management 101 (Udemy.com)
Learn to become a more strategic product manager - and have a greater impact on your company and your products.
Created by: Todd Birzer
Produced in 2021
What you will learn
- Learn to become a more strategic product manager, with a much greater impact on your company and its products.
- Learn the best practices for the work of product management - spanning market intelligence, strategy, new product development and lifecycle management.
Quality Score
Overall Score : 92 / 100
Course Description
We will cover the spectrum of product management workfrommarket intelligence, strategy,new product development, and lifecycle management.
We will stepthrough best practicesfor workingwithdevelopment teams to createmarket-leading, breakthrough products. We will look at how tobestposition, price and manage these products in the market as part of our section on lifecycle management (i.
e.
product marketing).
Thiscourse has been designed forproduct managers with0-5 years of experience, who work with engineers (software developers, hardware developers, scientists, etc.) to develop next generation products.
Product Management 101 canhelp you meet the fundamental purpose of product management:
to manage the full lifecycle of products and servicesto create exceptional customer value, generate long-term competitive advantage, and deliver year-after-year profitability.
Who this course is for:
Product managers with 0-5 years of experienceProduct managers who work with engineering teams (software developers, hardware developers, scientists, etc.) to develop next generation products.
Instructor Details
- 4.6 Rating
299 Reviews
Todd Birzer
Todd Birzer helps product management teams become more strategic, and have a greater impact on their organizations.
Working as a product management director, or an external consultant, Todd helps product management teams:
Gain a deeper understanding of articulated and unarticulated customer needs
Develop long-term product strategies for customer delight and competitive advantage
Run an effective discovery and delivery product development process
Systematically find growth and profitability for a companys products
Todd is the author of Becoming a More Strategic Product Manager (available on Amazon). Heis a principal consultant at Kevolve Product Management, and has an MBA from Wharton at the University of Pennsylvania.
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