Product Management 101 (Udemy.com)

Learn to become a more strategic product manager - and have a greater impact on your company and your products.

Created by: Todd Birzer

Produced in 2021

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What you will learn

  • Learn to become a more strategic product manager, with a much greater impact on your company and its products.
  • Learn the best practices for the work of product management - spanning market intelligence, strategy, new product development and lifecycle management.

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Quality Score

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Course Depth & Coverage
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Overall Score : 92 / 100

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Course Description

The goal ofProduct Management 101 is to helpyou become amore strategic product manager - with a greaterimpact on your company and its future product portfolio.
We will cover the spectrum of product management workfrommarket intelligence, strategy,new product development, and lifecycle management.
We will stepthrough best practicesfor workingwithdevelopment teams to createmarket-leading, breakthrough products. We will look at how tobestposition, price and manage these products in the market as part of our section on lifecycle management (i.
e.
product marketing).
Thiscourse has been designed forproduct managers with0-5 years of experience, who work with engineers (software developers, hardware developers, scientists, etc.) to develop next generation products.
Product Management 101 canhelp you meet the fundamental purpose of product management:
to manage the full lifecycle of products and servicesto create exceptional customer value, generate long-term competitive advantage, and deliver year-after-year profitability.
Who this course is for:
Product managers with 0-5 years of experienceProduct managers who work with engineering teams (software developers, hardware developers, scientists, etc.) to develop next generation products.

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Instructor Details

Todd Birzer

Todd Birzer helps product management teams become more strategic, and have a greater impact on their organizations.
Working as a product management director, or an external consultant, Todd helps product management teams:
Gain a deeper understanding of articulated and unarticulated customer needs
Develop long-term product strategies for customer delight and competitive advantage
Run an effective discovery and delivery product development process
Systematically find growth and profitability for a companys products
Todd is the author of Becoming a More Strategic Product Manager (available on Amazon). Heis a principal consultant at Kevolve Product Management, and has an MBA from Wharton at the University of Pennsylvania.

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Reviews

4.6

299 total reviews

5 star 4 star 3 star 2 star 1 star
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By Inti Rey on 11/22/2020

Great corse for beginners! Nice, clear nd to the point ?

By Syed Abbas Nawaz on 11/15/2020

The course gives us a good in-depth understanding of what PM role is and how can we perform our duties in flying colors. Very good structured course and easy to understand.

By Kim Dehmlow on 11/15/2020

Great in-depth course with lots of pdf resources to come back to

By OWOJUYIGBE Oladipupo Samson on 11/15/2020

Great course.
I learnt a lot of practical steps in product management.

By AINE LEDDY on 11/15/2020

Learned a lot of valuable new information. Some of the content was similar to what I knew from business analysis and UX, but this course provided new focus on how to utilize this knowledge best as a Product manager.

By Ameena J on 11/8/2020

very informative.

By Gerrit D Bancroft on 11/8/2020

Trying to understand product management from a purchasing manufacturing perspective

By Puneet Jangir on 11/8/2020

paints the entire picture, and the way its been spread is gripping! enjoyed this course!

By Gerald Villamil on 11/8/2020

yep. key concepts and principles can be applied platform (system) management

By Leadaki on 11/8/2020

Great course for understanding the basics of Product Management. All of the concepts are very well structured and clearly presented and you can take it at your own pace. Todd is an excellent instructor and presents all of the ideas in a very intuitive and engaging way. Would recommend to anyone looking to get into Product Management and also to experimented Product Managers that are looking to hone some of their skills.

By Sergio Pinto on 11/8/2020

Great course. Would love to get a module to introduce Jira and detail more the product creation/idealization phase like wireframes, Jira usage, UX/Eng daily relationship, etc.

By Osemwengie Osazuwa Eddy on 11/1/2020

Presentation appears good