Product Management & Marketing: Personas (Udemy.com)

Unfortunately this covers the same fundamentals of creating a single persona, not managing multiple persona's across the enterprise.

Definitely VERY focused on marketing, not really Product Management (which does focus on minutia of people's jobs). But overall was a great course for anyone involved in creating personas in conjunction with marketing.

Got a lot of insights and tips that WILL help me building the personas in my work. Even been very carefully saying that "your market may demands different dynamics and this is a suggestion" I will certainly use most of it in my day by day work routine. Amazing!

This course maps directly to Product Management in the Information Systems world. It seems to be a great guide to create personas that can level set across the entire organization. You described a linkage between Sales and Marketing and the IT/IS/Apps Dev groups should be a part of this discussion!

The course is a bit basic. I've created personas before and am looking to brush up, so perhaps this is acceptable. Not really your target market as I am doing product development for internal software, not selling to the marketplace. My personas tend to be based on employees.

I think this was a decent first look at what personas are. I would have liked to have more discussion about the validity of what types of information and how much information should be used to create these personas.

Very informative and well-paced course. The info here is invaluable for any company, and particularly useful for tech companies as personas should have an influence on the product roadmap. Thanks for the great course!

This webinar is a great investment for Marketeers and Product Managers. It offers an effective framework to prioritize your GtM and product efforts... and helps avoiding many of the pitfalls faced in Marketing. Highly recommended!

I wish I had this type of quick and easy learning opportunity about Personas 5 years back! This short course explains in easy-to-learn steps the need for systematic approach to understand users, buyers and influencers. Lessons are very well structured and every exercise makes you think and apply concepts learnt. I thank Udemy, Spice catalyst for bring out such learning programs.

If you're in marketing you know that developing personas is "a good idea." But where do you take it from there? Having accurate personas is not just a good idea, it's a must. This course gives you a practical, step-by-step process for collaboratively developing focused personas that will improve your marketing, sales and your product development processes. Rather than an off-the-cuff guess as to who you are trying to reach, you'll have tools for precisely targeting your marketing communications, and a foundation for building stronger relationships with your customers. This course is a must for every marketing team.