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Reputation Management: Take Control of Your Company's Image (Udemy.com)

Analyze your current reputation, build your company’s reputation management strategy from scratch and implement it

Created by: Anton Voroniuk

Last updated March 2026

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What you will learn

  • Definition and key features of brand reputation
  • Reasons to manage brand reputation
  • Reputation management methods: ORM and SERM
  • Main components of reputation management
  • Brand monitoring to analyze your current reputation
  • Manual and automatic monitoring tools
  • Brand Mentions as an automatic monitoring tool
  • Competitor analysis
  • Analysis of monitoring results and building reputation management strategy
  • Strategy implementation and brand management optimization
  • Ways to increase brand and customer loyalty
  • Work with reviews and negativity

How it compares

Against the other 41 rated Udemy courses in Branding on CourseDuck:

  • Rating4.3 out of 5higher than 29% of them
  • Reviews357#25 of 42 by number of reviews
  • Length1.6 hoursshorter than 70% of them
  • Last updatedMarch 2026more recently than 82% of them

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Course Description

Do you want to increase your brand awareness? Are you struggling to gain the trust of your customers? And, finally, do you expect to build an excellent reputation that will always be one step ahead of your product or service? If so, this course contains step-by-step instructions on how to do all of this!

My name is Anton Voroniuk and I would like to teach you how to create your online reputation and turn it into a competitive advantage. I am the CEO of the internet marketing academy SkillsBooster, a co-owner of Webpromo Agency, and a digital marketer with over 15 years of experience. All this time, I’ve been working hard to ensure these companies secure leading positions within the market. As a result, I’m sure my knowledge and experience in reputation management will help your company do the same.


What will you learn in this course?

  • After completing this course, you will know how to build your reputation management strategy: from monitoring your current reputation to brand management optimization

  • Learn how to use manual and automatic monitoring tools such as BrandMentions to keep track of your company’s online presence

  • Get to know about competitor analysis

  • Find out how to increase your brand and customer loyalty

  • Understand how to work with reviews and negativity online

Learn more about reputation management strategy quickly and without worries.


What do we offer in our course?

  • Structured lessons with practical tasks and examples

  • Reputation management strategy checklist

Why should you choose this course?

Why should you choose us over other online reputation management courses?

You will have the opportunity to learn about reputation management from the top internet marketing professionals.

  • We are industry experts! WebPromoExperts has over 15 years of experience in internet marketing. Our agency is a Google Premier Partner and a Facebook Marketing Partner.

  • I have personally obtained a vast number of digital marketing qualifications and certifications such as Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads 360 Certified, and others.

  • During our career, we have launched over 1,500 successful marketing strategies and marketing campaigns.

  • More than 500,000 internet marketers have enrolled in our online courses.

  • Our internet marketing courses are easy to understand. We train specialists in strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and other areas of digital marketing.


What else do you get?

  • Lifetime access to the course and its updates

  • A certificate from Udemy upon completion of the course


Should you be worried?

Sign up now! Every second you wait can cost you one good review about your company!

This course comes with a 30-day money-back guarantee!

Click the "take this course" button to start building your reputation today!




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Instructor Details

Anton Voroniuk

Hi, I’m Anton Voroniuk, and I’m here to help you unlock the power of AI and digital marketing. Over the past 17 years, I’ve trained over 1,000,000 students worldwide as a Google Academy Trainer and AI enthusiast.

My passion for AI has been a long journey. Since 2017, I’ve worked with Google and Facebook as a Premier Partner Agency, staying ahead of the curve in AI-driven marketing. I’m also Google Cloud Certified as a Generative AI Leader, which recognizes my expertise in applying cutting-edge AI tools to real-world business challenges.

That passion led me to create SkillsBooster Academy, a place where professionals like you can learn how to use AI to save time, grow your business, and achieve your goals faster.

If you’re ready to master AI and stay ahead of the competition, join me at SkillsBooster Academy. Let’s take your skills to the next level and see you in the next course!



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Reviews

4.3

357 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By June Mountjoy on 8/7/2026

I'm an IT guy that was asked to manage a Media and Comms team. I know zip, nothing, NADA. I found the course extremely interesting, especially because I'm retiring in two years and have start an online business which I hope to earn from in due course. Thank you very much - it was extremely informative,

By Ai Mercho on 10/7/2025

This course provides a clear and practical understanding of how to build, protect, and enhance a company’s online image. It covers essential strategies for managing reviews, handling crises, and maintaining a strong digital presence. The lessons are easy to follow and filled with real-world examples—perfect for business owners and marketers who want to take full control of their brand reputation.

By Darshan S on 8/18/2025

I would recommend software experience. Rather than oral teaching.

By Debbie Williams on 12/29/2024

Great course. Very informative. My only suggestion is that I would've liked to see a scenario example and how it was dealt with from start to finish using the ORM technique.

By Emeka Nnakwuzie on 12/27/2024

Learning was interactive with using quiz for each module. However, it was quite uncomfortable using captions as they overlap key mentions. Overall, it was a great learning experience for me.

By Prasad Nagarajan on 12/22/2024

The "Reputation Management: Take Control of Your Company's Image" course by Anton Voroniuk is incredibly insightful! It provides practical strategies and real-world examples to effectively manage and enhance your brand's reputation. Highly recommended for anyone looking to strengthen their brand image!

By Ema Vodenicharska on 10/26/2024

Fantastic course! The explanations are clear and very easy to follow, making it perfect even for beginners. I especially appreciate the additional materials provided—they’re incredibly helpful. I’m looking forward to taking more of your courses. Thank you!

By Катерина Болотникова on 11/23/2023

The course is quite good, but I would like more in-depth case studies on working with negativity (of all types), its pessimization in search results and selecting online platforms for positive PR publications, not just theory. Also, there was a mistake in one of the tests, please fix it: https://prnt.sc/KS9tNEBRMt7a (what was in the lecture and what I chose in the quiz, but the quiz counted this answer as incorrect) https://prnt.sc/JBG1reJL6Mx8 ( the answer that the quiz considered correct). Also, the correct answer to this question seems to me not entirely correct https://prnt.sc/cZpg3ioAY9LK. According to the logic of everything you told us, we should avoid the first 3 points, and not just the first one. In any case, there was some knowledge that I picked up for myself, thank you!

By Sophie De Jong on 9/3/2023

This course is a valuable resource for those aiming to enhance their company's online reputation. With practical insights and expert guidance, it's an excellent choice for businesses.

By Artem Hidin on 9/3/2023

Just wrapped up Anton Voroniuk's course on Online Reputation Management, and it's a must-take. The course is a goldmine of actionable insights, particularly on monitoring tools like BrandMentions and handling negativity online. The competitor analysis section was a game-changer for me—knowing your rivals can really help you carve your own space in the market. Plus, the course comes with lifetime access and a Udemy certificate. If you're involved in brand management, don't sleep on this course; it's an investment in turning your reputation into a competitive asset. Highly recommended!

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Overall Score : 86 / 100