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SEO in 2018 - SEO (Search Engine Optimization) (Udemy.com)

SEO training expert with 20 years Search Engine Optimization experience shows you how to promote your website in Google

4.4
766 reviews

Created by: David Murray

Last updated January 2018

Our take

Based on the ratings of 766 students and a sample of their written reviews. No course pays to be reviewed.

This is a beginner SEO course built around Google's Webmaster Guidelines. David Murray has worked on SEO since 1996 and says all his business comes from ranking his own sites. His pitch is that most SEO takes attention to detail, not code, so an owner can do it themselves. It runs about 9 hours and was last updated in 2018, which matters in a field that moves this fast. The only requirement is a website that is not getting much search traffic. It covers auditing a site and promoting it in Google, with some WordPress material.

Reviewers with no SEO background are the happiest. They describe clear action steps, step by step instructions, and explanations of why to do something and why not to. One says five keywords reached Google's first page after applying tips, without paying for anything. The complaints are consistent. Some material repeats across lectures, a few lectures point at sites and Search Console features that no longer exist, and a reviewer who does not use WordPress found parts irrelevant. Others wanted more on on-page factors, keyword analysis and link building, and one who had taken the free five hour version felt this added little. One reviewer said questions went unanswered.

Treat it as a foundation, not a full toolkit. The rating is 4.4 from 766 reviews, and the three-star reviews say the same thing: fine if you know nothing, thin if you want advanced techniques. Expect to check any Search Console steps against the current interface. It suits owners who want to understand what Google rewards and avoid tactics that can get a site banned. Anyone already doing SEO work will probably find it too basic.

Best forSmall business owners who want to improve their own website's Google visibility and have never done SEO before.
Skip it ifYou want advanced link building, keyword research workflows or up-to-date Search Console walkthroughs.

Pros

  • Step by step action items that beginners say they could apply to their own site as they watched
  • Explains why to do something and what Google dislikes, not just a checklist of tasks
  • Built on Google's Webmaster Guidelines, so the advice stays tied to what Google publishes
  • Reviewers report real gains, such as five keywords reaching Google's first page for free

Cons

  • Last updated in 2018, and some lectures reference sites and Search Console features that no longer exist
  • Several reviewers note repeated material across lectures and some topics in an odd order
  • Light on advanced work: link building, keyword analysis and case studies get little depth, reviewers say
Ideal for a complete beginner. Some repetition but mainly to emphasise key points and it wasn't inappropriate.
Rachael, a student

Truly beginner level, despite the all-levels label. Reviewers who already knew SEO found little that was new.

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What you will learn

  • Use SEO to promote your website in the search engines.
  • See how to audit your website for SEO

How it compares

Against the other 112 rated Udemy courses in SEO on CourseDuck:

  • Rating4.4 out of 5higher than 42% of them
  • Reviews766#42 of 113 by number of reviews
  • Length9.3 hourslonger than 77% of them
  • Last updatedJanuary 2018earlier than 91% of them

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Course Description

SEO | Search Engine Optimization for 2018
This SEO training course has been 20 years in the making. That's how long I have been applying Search Engine Optimization techniques to websites (since April 1996 to be exact).
The thing about SEO is that the best person to do the SEO it you. It is your business. It is your website. By applying search engine optimization to your own website, you can use your own expertise to select exactly the right keyword phrases to focus on.
About 95% of SEO requires little or no technical knowledge and you do not need any programming skills. SEO is about attention to detail. There are around 200 factors that Google considers when deciding who comes first and who comes last in the search engine listing, in response to a search enquiry. You just need to make sure that you have more boxes ticked than your competitors.
This SEO training course teaches you how to think like a search engine. I will show you what Google likes and just as important, what Google does not like.
I have one of the most watched SEO video tutorials on YouTube (almost 400,000 views) clearly demonstrating that I have the SEO credentials to help you marketing your own website. That said no one can guarantee a page one ranking. All I can do is to explain all the concepts that I use and I get all my business through successful application of SEO techniques to my own websites.
Try searching Google using the phrase Google Webmaster Guidelines' and you will see Information direct from Google about it likes and dislikes. All the information within this tutorial is built upon the recommendations within these guidelines. This is SEO that works. The wrong sort or SEO can get you banned from the search engines, so it vital that you know what you are doing.
This tutorial covers a vast range of SEO topics. Please check out the curriculum listing for more details.
Enjoy ...
David Murray
Who this course is for:
  • This course is for small business owners who want to market their own website.
  • This SEO course is for beginner's right through to expert level
Read More All Levels All Levels product length iconTime: 9.3h

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Instructor Details

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David Murray | An SEO (Search Engine Optimization) training expert with over 20 years' experience delivering training courses all over Europe from Dublin to Moscow. First website went live in April 1996 and I have never needed any salespeople or advertising, I just use organic SEO to get sales. Lean how to do SEO the right way and promote your website within Google. Over 73,000 students have purchased my Udemy training courses.

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Reviews

4.4

766 ratings on Udemy

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By Nick

Overall this is excellent training, however, there is some material that is being repeated in different lectures.

By Dusan Kov

The course is alright for people not knowing anything about the SEO. I was expecting much more from the course.

By Joelba

Very informative. This is my first SEO course and I learned a lot. The instructor is very knowledgeable.

By Macdonald Quammie

There are lots and lots.....SEO experts on this planet but with David I Know what to do and succeed. Unfortunately, it has taken some years to find him. (Macdonald/UK).

By Greg

Thank you for this course! Great introduction to SEO with some good tips. I have already applied some of the suggestions to my website and I can see improvements. 5 keywords on Google 1st page. It can be achieved without paying a penny. I would recommend this course to all beginners in SEO and web design. Thanks!

By Archieven

The Course was good, I could have rated five stars If my Questions and Message were answered.

By Emily Rubin

I did the free 5 hour course before this one. I don't really feel as though this lengthened version is teaching me much more.

By Cleo Camhee

He seems to know what he is talking about! I am eager to get started and learn!
David is very informative, I am taking notes and listening intently.
I have now completed the course and taken loads of notes. I can't wait to start building my SEO friendly site with David in wordpress!!!

By Karyn King

David great! With a course that has so much subject matter, he walked me through step by step and I could implement everything as we went along. He clearly explained why to do things and then why not to do others. He obviously has many years of experience I am grateful to have been able to learn from him.
SEO was a subject I had been avoiding because I thought it was too complicated. David proved me wrong. Step by step instructions with clear action steps to take and implement. I couldn't recommend this course enough! Thanks David.

By Tomáš Novák

I think there are more important topics in SEO like on-page/off-page factors, keyword analysis, linkbuilding... than theory from google webmaster guidelines.

By Max Waldburg

very good course, though i think its a little unnecessary to break up the sections with the theme music - bit of a waste of time in my opinion - it really started to wreak my head.

By Michael Ahanti

I've watched quite a few YouTube SEO videos, but this far surpasses them in it's depth and breadth. I don't think I will need to watch any other videos, but I will have to watch this again as there is so much detail. 11 out of 10

Showing 12 of 100 reviews

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Quality Score

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Overall Score : 88 / 100

SEO in 2018 - SEO (Search Engine Optimization)
Visit course on Udemy Write a review
  • Video Duration: icon 9.3h
  • Price: $19.99
  • Provider: icon Udemy
  • Updated: icon January 2018
  • Level: All Levels All Levels
  • Language: icon English
  • Certificate: icon Yes
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