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Quality Score

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Overall Score : 98 / 100

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Course Description

Whether you're supporting a big brand like Coca Cola or your local yoga studio, if you're involved in social media content strategy you have a daunting task ahead of you: creating content that grabs your followers' attention. That's what you'll learn in this course: how to create social media content with "thumb stopping power". I'll take you step-by-step through my proven process for developing and executing on a social media content strategy. This course is ideal for small business owners or freelancers looking to develop a more strategic and efficient approach to content development for social.

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Instructor Details

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Rita Cidre is a marketer, designer, storyteller with over 10 years of experience working at the intersection of marketing and content. She was born and raised in San Juan, Puerto Rico (and is convinced that's where her sunny, positive and creative energy comes from) but currently lives in Seattle. Rita has held growth marketing leadership roles at Zillow Group, Time Inc. and National Public Radio (NPR). Currently, as an integrated marketing manager at Qualtrics, she builds global campaigns and experiences that drive pipeline for their Employee Experience business. Rita also runs her own e-commerce line and teaches digital marketing at General Assembly, where she's been named Distinguished Faculty. Her design work has been featured on NBC, Buzzfeed, Mitú and Remezcla. She has an MBA from the University of Virginia's Darden School of Business and a BA from Brown University.

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Reviews

4.9

20 total reviews

5 star 4 star 3 star 2 star 1 star
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Awesome learning content for the beginners. Most important for the small startup entrepreneurs.

Good Course!!!!!! Outstanding

A lot of good advice in here, great presentation, and a wonderful tool. The only thing I disagreed with was in the final video: the invitation to offer this service immediately as a gig. Even the best courses don't matter if it's all book-learning. This is (obviously) just a personal opinion, but inviting the students to *try it out on their own social media* so that they can gain some *practice and experience* would have made more sense. Fiverr is suppose to be a platform for professionals. Handing someone a hammer doesn't mean they can strike the nail.

It was a wonderful experience with this course. I was quite a new guy for social media field but this covered it very well. I missed the introduction to pinterest and linkedin. But overall it was very informative.

excellent course.thanks fiverr

Thanking you for giving me the opportunity to watch the valuable effective course about Social Media Content Strategy. It will be a great experience for going trough my fiverr world with smooth working. Thanks.

Loved Rita's personality and delivery. A great introduction to social media marketing for those of us that are new to this whole concept.

It's a really amazing course to get and plan a content strategy according to your audience using marketing tactics.

Amazing learning experience. Now I can manage social media content in an effective way. Great course. However, there is room for improvement in evaluation, as I saw some questions relevant to brands that have almost no existence in my locality. So my suggestion is to replace or change questions specific to brands.

Unbelievable content. I'm really thankful for this instructor.

Nice overview of how content strategy should be created in organized manner.

Good learning experience. Introduce more such courses. BE happy!