UNFORGETTABLE EVENTS: Event Planning, Marketing & Management (Udemy.com)
Create a single successful event or event-series with effective event promotion, planning, management, and monetization
Created by: Alex Genadinik
Last updated September 2026
Our take
Based on the ratings of 3,956 students, a sample of their written reviews and the syllabus, as the course stood in September 2026. No course pays to be reviewed.
Alex Genadinik's course is mostly an event marketing class with planning and management attached. The syllabus shows 86 lectures over about 7 hours, and the biggest block by far is Facebook Ads, with 24 lectures and roughly 2.4 hours. Other sections cover promotion sites, SEO, publicity, vendors, insurance, business registration and writing an event plan. It was last updated in September 2026, so it is current. It is written for first-time organizers, small business owners and creatives who want to grow a regular event series.
Reviewers like the short clips and plain language. Several call it a solid beginner overview that helps them pick a direction, and one liked the AI time-management exercise near the start. One says the teaching makes things easy to follow. The complaints are consistent too. Low-star reviewers say it is basic, light on evidence, and more about marketing than real event management or logistics. One wanted quizzes, one hit a video player problem on a Mac, and one thought the Facebook block should have included LinkedIn for B2B events.
Most of the 3,956 ratings are positive: 3,377 are four or five stars, and 133 are one or two. That fits a course that delivers for newcomers and disappoints people who already work in events. At about 7 hours it is a quick way to get a plan for a repeating event, especially one promoted online. Experienced planners who need logistics depth should look elsewhere, but a first-time organizer with a small budget will likely get plenty.
Pros
- Short clips across 86 lectures make a 7-hour course easy to follow
- Plain language and clear explanations suit complete beginners
- Covers insurance, vendors, business registration and an event plan document
- Updated September 2026, with a long Facebook Ads section and an AI exercise
Cons
- Many reviewers call it basic, with little depth for working planners
- Marketing-heavy: 24 lectures on Facebook Ads, no LinkedIn, little logistics
- Only two quizzes in total, and one reviewer hit video player errors on a Mac
A really solid amount of knowledge! The course is long (which is great), and the division into short clips makes it easy and pleasant to follow.
Beginner level fits: no prerequisites beyond wanting to run events, and reviewers with experience find it basic.
What you will learn
- #1 course for creating PROFITABLE events with GROWING ATTENDANCE
- Monetize your events effectively, and increase attendee spending
- Get publicity and press coverage for your events
- Personalized help from the instructor: monthly office hours Zoom call with the instructor and students
- Learn how to leverage social media and SEO to promote your events like a pro
- Use events as a powerful tool to promote any business
- Attract new clients directly through your events
- Learn how to protect yourself legally, including liability and insurance tips
- Learn how to hire and manage staff to ensure smooth operations
- World-class student support: I answer 99% of student questions within 24 hours
- Get the latest event marketing strategies
- Learn budgeting and cost-saving tips to maximize profits without sacrificing quality
- Understand venue selection and negotiate the best deals for your event
- Build long-term relationships with attendees, sponsors, and partners
- Develop a repeatable event framework to save time and scale your success
- Discover sponsorship strategies to offset costs and increase revenue
Course content
20 sections · 86 lectures · 7 hours of video 2 quizzes
- 1Get started: How this course will transform your event planning 3 free previews3 lectures · 12 min
- 2Event marketing - make your events stand out and draw a big audience3 lectures · 1 quiz · 19 min
- 3Promotion websites: Build relationships with them for extra promotions7 lectures · 25 min
- 4Repurposing your event content for content marketing1 lecture · 6 min
- 5If you are an event planner like party planner or wedding planner1 lecture · 5 min
- 6Pre event marketing to generate buzz and keep audience engaged4 lectures · 14 min
- 7During and after-event marketing3 lectures · 9 min
- 8Publicity and influencer marketing for events3 lectures · 15 min
- 9Event management5 lectures · 25 min
- 10Dealing with vendors4 lectures · 18 min
- 11Event insurance4 lectures · 15 min
- 12Business registration for events1 lecture · 7 min
- 13Writing the event plan document1 lecture · 8 min
- 14Event monetization - create profitable events 1 free preview1 lecture · 6 min
- 15SEO for events2 lectures · 10 min
- 16Event planning to make them unforgettable6 lectures · 26 min
- 17Building a website with AI in 1 hour8 lectures · 37 min
- 18Promoting your events with Facebook and getting extra reach3 lectures · 11 min
- 19Facebook Ads To Promote Events24 lectures · 1 quiz · 2.4 hours
- 20Further resources2 lectures · 7 min
Who it is for
The instructor says it suits
- Event planners and organizers
- Entrepreneurs growing their brand
- Small business owners hosting events
- Creatives bringing communities together
- Anyone passionate about creating memorable events
What you need before you start
- Desire to use events to grow your business and grow clients
- Interest in creating a regular events series that grows attendance and revenue
How it compares
Against the other 1,210 rated Udemy courses in Business on CourseDuck:
- Rating4.6 out of 5higher than 74% of them
- Reviews3,956#197 of 1,211 by number of reviews
- Length7 hourslonger than 80% of them
- Last updatedSeptember 2026more recently than 91% of them
Course Description
Get bigger event attendance, more revenue, and a growing fanbase - all with this course.
* JOIN OVER 10,000 DELIGHTED STUDENTS WHO HAVE TAKEN THIS EVENT MARKETING COURSE
MASTER EVENT MARKETING TO PACK YOUR EVENTS AND BOOST REVENUE
Learn the secrets and strategies behind successful event marketing that drive incredible attendance and revenue. This course gives you proven techniques to grow your audience, build excitement, and create a loyal fanbase.
It works equally well for small gatherings or large-scale events. These strategies will save you time, money, and frustration while delivering results that benefit your business or cause.
EVENT MARKETING AND GROWTH: STRATEGIES TO BUILD SUCCESSFUL, PROFITABLE EVENTS
You'll learn how to use Google search, popular event directories, Meetup, Eventbrite, and how to find big event websites popular in any part of the world where you are located. All these websites will drive traffic to your event listing, and generate a large attendance.
I used this technique to get 100+ attendees per event without spending a single dollar on marketing, and you'll be able to do the same.
We'll also cover how to intelligently pay for ads if you have a budget and want to boost your attendance further. But that's only optional. You'll be able to generate amazing attendance for free.
YOU’VE PROBABLY THOUGHT ABOUT PLANNING AN EVENT, BUT…
Maybe the thought of juggling the details, costs, and turnout has held you back. This course will eliminate event planning anxiety by giving you the exact steps to plan and host events with confidence. You’ll finally have the tools to bring your ideas to life without the stress or uncertainty.
EVENT PLANNING - EVEN IF IT'S YOUR FIRST ONE
Professional event planning is important for your event success because if the event runs smoothly and people enjoy it, they will become a part of your regular attendance base, and attend many future events.
I'll show you how to create a great plan for what to do before, during, and after the events. You’ll learn exactly how to choose the right location, manage costs effectively, and coordinate the people involved to ensure everything runs seamlessly.
I'll cover it all in this event marketing, planning and management course.
MASTER EVENT MANAGEMENT
Your events will be much more likely to grow if you manage them well, and attendees come back, and invite friends. So your events must be very high quality.
After planning, you must be hands-on and manage every detail effectively. Many people fail here because they don’t know how to juggle the moving parts—but I’ll teach you how to do it and avoid costly mistakes.
Event management is extremely important, and I'll cover how to make your events run smoothly so that your attendees are happy.
UNDERSTAND AND USE ADVANCED EVENT MONETIZATION STRATEGIES FOR MAX PROFITABILITY
Learn common ways to make money from events and get multiple effective revenue streams from your events. Such revenue streams might be selling products at the events, upselling your services, allowing vendors and sponsors to promote your events, creating your own personal brand, live-streaming on YouTube, and much more.
WHO THIS COURSE IS NOT FOR
If you have years of experience in event planning and marketing - this might feel basic for you.
If you are in wedding planning, only parts if this course may be relevant.
If you are experienced in the event industry, this course might not be ideal for you. But you might still find a lot of useful tidbits and ideas. Plus, I am here to answer questions, so if you have a unique situation, getting this course is a cheap way to get access to me, and ask me unlimited questions
WHAT KINDS OF EVENTS CAN BE PROMOTED WITH THIS COURSE?
Hobby and interest group meetings
Business events
Festivals and music shows
Small concerts and entertainment events
Technology events with speakers
Outdoor events as for hiking groups for example
Get more people for your city tours for city guides
Conference events (small conferences)
Charity events
Fundraisers
Meetups
INSTRUCTOR'S EXPERIENCE WITH EVENTS
I created a successful event series in the past that had thriving attendance, made money, and was even discussed on NPR (National Public Radio). I did it by myself with no budget. In this course, I'll share exactly how you can achieve similar results without having to spend money on promotion.
If you are starting an event series, I know how you feel and the challenges you are facing. I was once exactly where you are now!
INSTRUCTOR'S ENTREPRENEURSHIP BACKGROUND
I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 850,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.
BONUSES INCLUDED
* Many downloadable worksheets and exercises to make the course more interactive and valuable.
* Invitation to my Facebook community after you complete the course.
* My curated list of 50 must-have business success skills to help you grow and thrive.
WORLD-CLASS STUDENT SUPPORT
I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because:
1) I care about my students.
2) I feel a responsibility to make sure that students get their money's worth from the course.
BY THE END OF THIS COURSE, YOU WILL...
By the end of this course, you’ll have all the tools and confidence to create events that stand out and succeed.
You’ll be able to confidently create a one-time event or a full series, and you’ll know how to plan, market, and manage everything with precision.
You’ll walk away with practical strategies to grow attendance, impress attendees, and generate lasting results—putting you far ahead of where you started.
CERTIFICATE OF COMPLETION WHEN YOU FINISH THE COURSE
Instructor Details
- 4.6 Rating
3,956 Reviews
Alex Genadinik
One of the best teachers in the world because I teach with my heart. I help people get real results, many of whom have reached 7- and 8-figure businesses that I transparently showcase in my courses.
INSTRUCTOR BACKGROUND
3-time bestselling Amazon author, 20 years of successful entrepreneurship experience. Passionate instructor caring deeply about helping students reach full potential.
A number of my books are used in major US universities and high schools.
My current professional interests include Emotional Intelligence and productivity. I am constantly exploring ways to accomplish more with less time.
Additionally, I am interested in SEO, digital marketing, and creativity.
Originally from Ukraine.
COMMITMENT TO STUDENT SUCCESS
I go the extra mile to help students.
Education is more than acquiring knowledge or getting a job. True education is a beautiful experience, enriching your inner life while making your dreams a reality.
Invest in yourself, and give yourself the gift of elevating your life with world-class education, assisted by a caring and experienced instructor who supports you on your journey.
TEACHING AND COACHING HIGHLIGHTS
- 20+ time Udemy bestselling instructor.
- 10+ years of teaching experience.
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Reviews
By Stefanie Ihlenburg on 8/7/2025
I really enjoyed this course and found it very helpful. It is quite basic, so ideal for beginners or people with not much previous knowledge - if you are already into event organisation and marketing, you may find it too basic. If you are just starting out like me, you will get lots of useful information and ideas to build up on. It gives you a good overview and points you in the right directions, without overwhelming you. After taking this course, I feel confident to organise and promote events, I feel I know what I need to pay attention to and where I need to learn more. The teacher is very approachable and I found it easy to follow his teaching style.
By Jaeta Heidelberg Floyd on 8/1/2025
This course was by far the best course I have taken. It was very informational and through on all subjects. All though it was lengthy it was worth every second with its descriptive explanations of everything that I might need to know for the career I am aiming. I love how it even demonstrated step by step on what to do for social media projects. Thank You.
By Denae Kohler on 7/7/2025
This is the second course I have purchased from this creator and his consistency, thoroughness, and real life examples are very helpful. He doesn’t just tell you how to do something, he shows you as well with step-by-step tutorials and really helpful screen shares that allow you to see the process in action. This specific course has given me new ideas and inspiration on how to be a better event planner and how to better market my events. This course gave me exactly what I was looking for! Thank you.
By Heather Erickson on 2/27/2025
Thank you Alex for you time and knowledge! I think the one thing I would have changed was that some things seemed to be out of order. I think the create facebook page course (section 19) and the create website page courses (section 20) should have come before the facebook ad section (section 18). But other than that it was great, thank you again!
By Fe Baltazar on 12/21/2024
The lessons were practical, detailed, and easy to follow, covering everything from creating budgets and planning logistics to coordinating with vendors and solving common issues. I feel much more confident now about organizing events of any size, and I’d strongly recommend this course to anyone wanting to sharpen their skills in event management!
By Kerry-Ann Brown on 5/30/2024
This course is very insightful, a lot of information that is useful. You can tell that the lecturer is passionate about teaching and really enjoys receiving feedback from his students. This course has inspired me to pursue my crafts and open up shop for potential sales. I was not expecting to receive such broad knowledge when taking this course and I am so happy that I went through with this. I chose this course based on event management and how to better my events going forward not knowing that I now what to pursue creating a website and market crafts. Thank you Alex for being a great teacher!
By Sneha Anna Mathew on 3/3/2022
I loved the course as it was very new for me and super informative. I never knew much about events before this but this course has opened all doors for me and has showed me a new world of events and event marketing. I am now much more confidence about the event field. Alex is such a nice instructor, he explains everything so calmly and smoothly. His way of talking makes it easier to understand. Thank you so much Alex for sharing your knowledge with us, It means a lot. Keep it up. It was a lovely course, will surely do more of your courses when i get the time from here on. Thank you!
By Paulina Adamska on 11/22/2020
It's very interesting so far
By Imane Zhar on 11/15/2020
very easy to understand and very helpful
By Benedicta Osumiri on 11/15/2020
i
By Devin M Wharwood on 11/8/2020
Wasn't expecting the material to be so comprehensive , while still engaging.
By Parisa Nafissi Rad on 11/8/2020
Overall, it was a very informative and useful course! I also found the chapters on Twitter and FB ads super interesting. I highly recommend this course if you want to get into marketing and promoting events :)
Quality Score
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Overall Score : 92 / 100












