Quality Score
Overall Score : 96 / 100
Course Description
Instructor Details
- 4.8 Rating
20 Reviews
Jon Youshaei
Jon Youshaei is ranked by Forbes, Entrepreneur and Inc Magazine as one of the world's top marketers. Having worked at YouTube for five years, heâs helped the platformâs biggest stars grow and monetize their millions of fans. According to Inc Magazine, âIf anyone has cracked the code on how to go viral, it's Jon Youshaei. This Wharton alumnus is a creative force who knows how to use marketing to inspire movements for millennials.â Jon is also known for writing in Time Magazine as well as creating Every Vowel, a popular cartoon series with 400,000 readers. NPR also featured Jon as one of the best commencement speakers going back to 1774, alongside Steve Jobs, Sheryl Sandberg, and John F. Kennedy.
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Reviews
This Course is really interesting and well done. Jon explain really well and I found the 7 Secrets really helpful. Great job and thank you for sharing.
It's ok. He's a really good speaker. But overall I felt at the end the last secret went by without much explanation. If it was 6 secrets I would have totally given 5 stars. But I was pumped to hear the last one as the best one only to find him rushing through it with no real examples, tools or explanations. Also, there are questions on the pixels that he never spoke about so I don't know how I was supposed to know the answers to that.
Typical of the marketers of this time period. Rehashing the same hackneyed ideas that created the platforms which preceded them. Only the segments on 'Stealing Customers' and 'Shadow your Clients' reflected the actual marketing that is exclusive to the internet and making good use of the media. There is so much more to the possibilities of the internet as a media and as an advertising platform. In the end this course was about Advertising and not about Marketing, per se. Marketing is tightly defining your best customers and super-serving their needs. Some overview of how to identify your best customers' values and lifestyles provides huge clarity in meeting their expectations -- that's marketing. This effort was generic in its spectrum. Finally, this is not a class where learning has the chance to take place. This is an 'Exposure' to an approach in generally solving the creative question in Advertising. In a traditional class, students are expected to memorize the correct answers in order to clearly demonstrate that they have met the expected learning outcomes. That approach is not learning either. That's just memorized what the teacher thinks and says. Learning takes place through repeating the fundamentals over time, making mistakes, getting correction, and finally being able to articulate a greater understanding as a result of the training.
Spoiler Alert: it's not just 7 secrets...there's a bonus. ;) . Jon, gave me stuff I can use now. He also makes an invitation to connect on LinkedIn. I accepted. This was amazing!
Jon's course is chocked full of usable ideas and tools I can use immediately. Thank you.
Great course! I knew very little when it came to marketing on different social media platforms. I believe this helped me understand at least the basics on how to going forward with my marketing on those platforms if I choose to in the future.
Highly recommend it to every marketer out there, if you really wanna know how to promote any product successfully. Thanks a lot to the instructor for creating such a valuable course. :)
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