World-Class Employer Branding: The Fundamentals (Udemy.com)

This course was extremely insightful in defining the concept of employer branding and demonstrating its vitality in the success of an organization. Even for start up companies or smaller business owners, employer branding alone can set them apart in the market.

The concepts of this course were very insightful on how times have changed and provides an important employee-centric perspective as opposed to the notion many businesses have of getting the cheapest hire that is willing to do the most work. The resources for the most part were very useful for facilitating understanding of the frameworks. Note: I was not able to access the link to the full Phillips review featured in the file.

The most important thing I learned from this course is the significance of EVPs and their long-term value to the company’s growth & sustainability (e.g., a renewed outlook on changes helping you adapt in an informed way as an employer).

The most significant insight I gained was the critical role of employer branding in today's dynamic talent landscape. A strong employer brand enables companies to differentiate themselves from competitors, effectively attracting, engaging, and retaining top talent. I highly recommend this course to others, as it offers a concise and accessible overview of the essential principles of employer branding.

I would recommend this course to everyone in the workforce—whether you are an employee or an employer—because it enables you to be perceptive. If you are a candidate who is eyeing a certain company or position, it allows you to discern whether the company's EVPs resonate with you. Are they also practicing it? If you are an employer, you would have a clear-cut foresight on the candidates you would want to employ. Overall, the course is digestible, relevant, and striking.

This course is super helpful in my current position. So many people in the HR field find it hard to differentiate between branding and marketing. This course provided me with some great tools to focus our efforts on cultivating our brand and associating a value proposition for perspective teammates.

Ik had verwacht dat er een stuk meer diepte zou zijn in de stof.

I learn about the company and employee. It shows how company can reflect the perception of the employee. Employees are the one of the crucial elements of promoting the company.

The course is well structured and well presented. However, I wanted to see more specific examples of employer branding techniques on social media or hiring websites. Over all it's a good general course about employer branding.

This is a great course to learn or refresh on the fundamentals of employer branding. There are easy-to-follow activities and practical takeaways you can bring back to your own organization. I recommend this course to anyone who wishes to learn more about the basics and impact of employer branding.