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12 Steps Business Case Development (Udemy.com)

The Compact Guide of Business Case Development Success. Be Ready to Present your Case and Win.

Created by: Sorin Dumitrascu

Last updated November 2025

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What you will learn

  • Understand what is a good business case
  • Identify the best arguments to convince decision makers.
  • Research and align your project with given business processes and corporate strategy
  • Build and design your business case documentation for impact and persuasion

How it compares

Against the other 1,210 rated Udemy courses in Business on CourseDuck:

  • Rating3.9 out of 5higher than 1% of them
  • Reviews909#479 of 1,211 by number of reviews
  • Length2.3 hoursshorter than 59% of them
  • Last updatedNovember 2025more recently than 54% of them

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Course Description

After completing this course, you will be able to build an effective business case. You will understand what makes a business case, how to prepare one and how to design business cases to persuade decision makers.

Understanding what is a good business case will be followed by a description of the functions  and elements of a business case. You will learn how to research and what to research in order to prepare yourself and how to align business case with organizational strategy.

Finding the best angle and making an effort to polish your business case will increase your chances. So, you will learn about the principles of business case design to respond to your identified decision makers.

A 12 Steps approach will guide your learning and practice:

  1. Choose your business idea,

  2. Define your business objective,

  3. Determine the functions of your business case,

  4. Prepare a generic structure of a business case (marketing components included),

  5. Research your business idea by needed topics and using appropriate research methods,

  6. Analyze and compile results of research,

  7. Align business idea, strategy and processes,

  8. Determine the best angle to sell your business case,

  9. Write your business case content,

  10. Adapt your business case to various decision makers,

  11. Emphasize high impact elements, and

  12. Prepare to 'sell' your business case.

So, if you want to learn how to develop a business case, for work or in your personal projects this course is for you. (HARVEL-2I7BY)It's simple, compact and guides you step by step.Thank you for considering my course! If you are interested, go ahead, and hit that apply button!

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Instructor Details

Sorin Dumitrascu

Sorin Dumitrascu here— currently an advisor for a prestigious international organization, recently the City Manager of Ploiești, Romania, and instructor to 1,100,000+ students. I’m a certified trainer, project manager, and public manager with 15+ years of experience designing and delivering practical courses across management, HR, project/program/portfolio management, business analysis, operations, and finance.

I teach what I practice. I’ve led and advised projects with the United Nations, the European Union, NGOs, and private companies, focusing on measurable results in organizational performance, industrial relations, prisons and corrections, and adult education.

My courses are built for busy professionals:

- Exam‑aligned frameworks (PMP, PgMP, PfMP, PMI‑PBA, PHR, Six Sigma)

- Real case studies from public sector and enterprise environments

- Templates, checklists, and practice resources you can use immediately

- Clear, step‑by‑step lessons with actionable assignments

Degrees: MA in International Relations & Policy Making; BA in Public Administration; professional degree as Public Manager. My goal is simple: help you learn fast, apply with confidence, and advance your career.

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Reviews

3.9

909 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Kayla Martinez on 9/7/2022

This is a really well-made and thorough course on business case development. It covers the basics of business case development and covers topics like brainstorming, problem solving, and decision making. The course is broken into sections that cover the basics and then moves on to more advanced topics. The course goes through a lot of detail about each topic.

By Bridget Michaelson on 4/16/2022

Sorin Dumitrascu's 12 Steps Business Case Development course is a great means of gaining knowledge about how to evaluate different situations and come to the best possible decisions. The course is developed in such a way that it allows you to realize your potential and gain success. Aside from completing the course, Sorin will make sure you're an expert on business cases.

By Thabiso Monyake Thebe on 3/27/2019

It lacks interaction, very hard to stay attentive. The lecture almost sounds like someone reading a script. Better sample case templates would also help.

By Cees Kappel on 1/29/2019

This is really a great course for anyone who is either stepping into business or already into it for the reasons as simple as doing it for a job or as a passive way of generating money. It has a really wide range of topics covered from basic to advanced level, with all sort of behind the scenes info.

By Katja Hermansen on 10/4/2018

Awesome content. Really High Level. You can tell that Sorin knows what he is talking about. Wish I could get campaigns up and running as fast as he does. I wish only one thing: there would be more information on how to market this service to clients. I run a web agency and this perfectly fits our portfolio.

By Amit Bhardwaj on 9/25/2018

It was too basic and generic in nature for business case. There was no show of business case templates in use and what can be financial parameters which are shown to business stakeholders (IRR, time horizon, NPV and ROI model analysis was completely missing from the course.

By Johnson Guan on 7/19/2017

Very rushed course. Not enough time to practice and tutor tends to read slides without referring to any real example of business case. I am disappointed.

By Sławomir Leśniewski on 5/18/2017

A lot of joy and same amount of notes - as the course is very specified, with very important set of vocabulary, very clear content, excercises and needed redundancy for memorizing the material. Only words designed with their meanings, none by accident. Good job! Lets me learn the material i- n the fast & effective way. BTW: Impressive list of other courses. I am very interested, so I put them into my plan :)

By Louise Vermeiren on 12/14/2016

Really helpful ! Glad I bought this course. As somebody who is starting their own business. At times it can feel lonely and there are moments where you feel unsure of what direction you need to take. However, these easy and quick tutorials made it feel as though you have a mentor guiding you ! Making the journey to launching a business a lot easier, thanks very much !

By Klement Pokorny on 5/20/2015

I tried other similar courses. Thie one covers very well the topics presented and is easy to take. I spent a very pleasant morning studyinig, and it is very good learning. The course structure is well built and proves that Sorin knows the topic very well. I liked the personal and practical approach.

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Quality Score

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Overall Score : 78 / 100