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AI for business - AI 101 fundamentals for managers & leaders (Udemy.com)

Master fundamentals of (Gen) AI as a manager, leverage opportunities with AI, and mitigate your people’s fears of AI

Created by: Axel Rittershaus

Last updated August 2026

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What you will learn

  • You know exactly why Generative AI & AI is important for your business now, how to leverage AI in your organization, address fears, and handle risks of AI
  • You will gain a competitive edge over competitors by getting your people excited about AI (instead of scared)
  • "Good fantastic course for managers and executives to start the AI journey", Sandeep - 100% AI know-how for business, 0% tech/coding
  • 4 examples for using Generative AI in the workplace show you the power of AI
  • You understand, evaluate, and mitigate the risks of AI and GenAI- beyond ChatGPT
  • You address the fears of employees when introducing AI
  • You see high quality AI avatars co-facilitating this course and real-world examples of multiple industries to understand the power of AI
  • Free ebook/workbook for managers to leverage AI in their organizations
  • Spanish, Portuguese, German, English, French Subtitles professionally translated

How it compares

Against the other 1,210 rated Udemy courses in Business on CourseDuck:

  • Rating4.5 out of 5higher than 46% of them
  • Reviews17,464#44 of 1,211 by number of reviews
  • Length3.2 hourslonger than 53% of them
  • Last updatedAugust 2026more recently than 85% of them

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Course Description

Disclaimer: To demonstrate the capabilities of AI, this course contains the use of artificial intelligence.

  • "Very informative! Truly learned a lot about AI and, more importantly, new ways of thinking about AI and how it can help improve the organization and minimize routine work so we can focus more on essential and critical tasks."
    John M.

  • "This course was engaging and certainly added a whole lot of creativity. Despite my many years of experience in business and technology with some AI sprinkled throughout, Axel did a good job of teaching more. Thanks."
    George B.

  • "Good introduction to AI for Managers at all levels. Must know advancement."

    Rachel Y.

Are you a business leader, manager, or executive?
Are you feel confident and ready to embrace the potential of AI and stay ahead of the game in the fast-paced business world?


Our focused AI 101 online course is designed

  • for business leaders and executives like you who are interested in GenAI and AI,

  • as well as anyone who wants to drive AI initiatives in their organization,

  • without any (or with only very little) AI knowledge.


In the coming months and years, GenAI and other AI systems are set to revolutionize the business landscape, presenting both exciting opportunities and potential risks.

Executives, Managers, and Business leaders like you must be able to unlock the power of AI to empower their businesses for the future!

But you need to be able to identify the hype from real business opportunities. And risks!


Your coach is the perfect guide for your journey into AI: 

Axel Rittershaus has been an

  • IT-Entrepreneur since 1993 including early-stage AI systems,

  • 31 years of IT experience

  • he's been a leader himself since 1997 and an executive coach since 2008.

  • 27 years of leadership and 16 years of leadership coaching and consulting experience

Equip yourself and your team with the knowledge needed to thrive in this AI-driven era.

As a manager, you do NOT need to learn how to code, use machine learning, or deep learning algorithms!


  • Most AI-related courses teach you HOW to code and use the technical elements of AI.

  • In this AI 101 fundamentals course for business leaders and executives you learn the WHY of AI and the BUSINESS IMPLICATIONS of AI.

  • And WHAT you as a manager have to do.

Not only on an AI implementation level.

But (even more so) on a human level!

Because every AI project will fail if you don't know how to get your people on board! And you will know how to do this after completing this course.


After completing our course, you will

  • improve decision-making on how to get your people on board for your AI projects,

  • increase efficiency or gain a competitive edge over your (AI-hesitant) competitors by leveraging AI.


*** What students of this course say ***


  • "Excellent course for leaders and managers. Nice way of introducing AI for management."
    Seetharaman Sankara R.

  • "Great insight!!"

    Gayatri R.

  • "Definitely good at my level of understanding of AI."
    Neneh L.

  • "It was a good match since we are starting on this journey of examining all our current processes to use AI."

    Yamuna L.

  • "Amazing stuff to understand things with examples."
    Kashif N.

Your benefits from enrolling in this course:


1. Be Ahead of the Curve of the application of AI in business
We prepare you and your team to confidently navigate the upcoming changes, ensuring your business remains resilient and adaptable, even in the face of disruption.


2. Strategic Insights in AI
Gain invaluable information to assess your business strategies in light of AI's profound impact. Make informed decisions that lead to success.


3. Uncover Potential Risks
Explore the essential considerations for AI implementation, empowering you to steer your business toward success while mitigating potential pitfalls.

4. Tailored for Business Leaders
No complex jargon or unnecessary technicalities! This course is specially tailored for leaders seeking to understand AI within the context of their business.


5. Real-World AI Examples
We provide multiple real-world examples in areas where you would not expect to see AI, like perfume production or frail care, 'chatting' with data using Julius AI or Podcast-Generation with NotebookLM.


6. The Path Forward with AI
Thanks to the checklists and templates you will develop a clear plan of action on leveraging AI.


Discover the Why, Impact, and Plan for AI Adoption in your business.

Don't miss this chance to stay ahead in the AI revolution.

Our short, professional, and focused lectures allow you to dive into specific areas of interest, tailoring your learning experience to suit your needs.

Book now and unlock the secrets to harnessing AI's full potential for your business success!

Enroll today and secure your place at the forefront of the AI-driven future.

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Instructor Details

Axel Rittershaus

- "Great introduction to AI, Axel provided clear and concise information on the topic," Tammy B.

- "First time learning about OKRs and this course was super helpful giving me the foundation knowledge to implement this in my work life.," Billy J.

- "Great info and the narrator was great, well spoken and explained things very well.," Kevin R. 

Learn how to lead in a world where AI does half of what leadership used to mean.

In Axel Rittershaus's courses, you build the skill that matters most now. Not how to use the tools. How to make the calls that the tools cannot. You will learn to spot the decisions that are actually yours, to lead people through change without faking certainty, and to stay the person on the team whose judgment others trust when the answers stop being obvious.

More than 300,000 people have already learned from his courses, in plain language, with methods you can use the same day. No theory for its own sake. Every lesson is built to work in your next meeting, not just in your notes.

Axel knows both sides of the room. He built software and ran tech companies before he spent 17 years coaching leaders in over 20 countries, from new managers to the boards of international corporations. That is why his courses connect what AI can do with what only a human leader can.

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Reviews

4.5

17,464 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Ronald Matthew Smejkal on 8/29/2026

A lot of useful information. Got me thinking about AI opportunities within my area of expertise. I will say, the presentation was flawless which has me thinking Mr. Axel in these videos was an AI generated person delivering the presentations, not just Monique!

By Dhaval Shah on 8/24/2026

Informative, insightful for an manager or an leader who wants to understand AI and implement AI in their respective Teams or organization. Not very detailed to make it exhaustive. Covered all the points sufficiently. The role play exercise are good.

By Jeffrey Henley on 8/24/2026

Very bullet driven allowing me to take many notes. It would have been good with more video examples of real world User Stories and outcomes.

By Neha - Ext Jangid on 7/6/2026

The course was informative and easy to understand. It gave me a clear understanding of AI fundamentals and their business applications. Overall, it was good match for my learning goals and professional growth.

By Andrew S Cartee on 7/6/2026

5 Stars! The course was extremely informative and also entertaining. I particularly liked the example prompts that were provided. As this is a halfway point review, I hope that Axel's terrifying A.I. assistant makes more appearances in the second half, as she was noticeably absent during the last few videos. I would recommend more funny banter between them, with perhaps some 'eyeroll' humor. I do this with my Agent at work, where I have the 'all-knowing' Agent set to 'win' most of our light-hearted disputes in the team's chat, usually resulting in my Agent pointing out the logical flaws in my (intentionally) 'bad' ideas and proposing a more measured and logical approach, with data and reasoning to back up its logic. Think of it as a 'straight man / funny man' dynamic, but in this case I guess it would be a 'straight A.I. / funny human' bit. I am told that my team finds this dynamic entertaining and I genuinely think that it improves morale. I'm a huge fan of Axels, so please tell him I said so (as I know it will be his agent reading this and providing a summary or overview).

By Santosh Rathod on 7/1/2026

Providing good knowledge in simplified way regarding the use of AI. This helps us identify the areas where we can make use of AI. Concepts are explained with an examples and different tool use cases with their functionality and limitations. This is very helpful.

By Anonymized User on 6/24/2026

Overall, the AI for Business - AI 101 fundamentals for managers and leaders course was highly informative and relevant to my current operations. It provided a clear understanding of how AI technologies, particularly generative AI, can be applied in a business environment to improve efficiency, decision-making, and customer experience. The concepts were explained in a structured and easy-to-understand manner, which made it accessible even for learners without a strong technical background.

By Rustam Satapathy on 4/17/2026

AI for People Manager was a practical and well-structured course that helped me understand how to discuss AI with employees empathetically while positioning it as a support tool—not a replacement. The frameworks and real-world examples gave me ready-to-use talking points and action steps I can apply immediately in team conversations.

By Rosie Flynn on 4/10/2026

Great introduction to AI with lots of resources to implement. I knocked off a star as I found the AI assistant, Monique, a bit uncomfortable to watch and not in keeping with the casual style of the rest of the video.

By Paul Arsenault on 4/2/2026

This is excellent for me. Although the instructor has a vast knowledge of the subject being taught, he is 'dumbing it down', step by step, to ensure that all participants understand the reasons for which AI would be beneficial. So far, this course appears to truly be step 1 on the journey towards understanding AI. Thoroughly impressed with the instructor and the course!!

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Overall Score : 90 / 100