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An Advanced Guide to Social Media Management (Udemy.com)

Gain Followers, Create Engaging Content, Negotiate Influencer Partnerships & Land Your Dream Job Using Instagram

Created by: Jessica Anderson

Last updated June 2019

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What you will learn

  • Social media management
  • Social media marketing
  • Social media 2019
  • Influencer partnerships
  • Influencer marketing
  • Instagram growth
  • Social media strategy

How it compares

Against the other 314 rated Udemy courses in Social Media Marketing on CourseDuck:

  • Rating4.1 out of 5higher than 12% of them
  • Reviews310#177 of 315 by number of reviews
  • Length1.8 hoursshorter than 75% of them
  • Last updatedJune 2019earlier than 79% of them

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Course Description

From content creation to hashtag strategy - From large brands to local businesses: In this course, you will learn all of the in's and out's of the social media management industry. Learn to negotiate with influencers, find a $100,000 social media management job, strategize your demographic, utilize analytics, master the algorithm and more!

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Instructor Details

Jessica Anderson

Passionate about social media, Jessica Anderson has been a leading Social Media Manager in Los Angeles for over 4 years. Her strategic mindset and unique creativity sets her apart from the rest. Her ideas dazzle the audiences of many brands including Lenny & Larry's, Bombshell Sportswear, Better Homes and Garden Real Estate & more! In addition, Jessica excels at Influencer Marketing. She has worked for an influencer with over 3 million followers & has negotiated with hundreds of influencers as an Influencer Coordinator for various brands. Jessica enjoys mentoring others who hope to work in the social media industry!

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Reviews

4.1

310 ratings on Udemy

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By Carli Duplessis on 12/1/2020

This was not a course as much as it was someone talking about their experience in the industry. While I felt this instructor was knowledgeable, she kept her instruction very surface level. For example, instead of saying "I highly recommend X platform because XYZ" (which is essentially what she said for every topic), she should have elaborated and maybe done a share screen to show the platform and ways to work with it. It was not a very hands-on course, which I expect when I come to Udemy.

By Emilia on 7/18/2020

I learned some new and useful stuff, I especially appreciated the e-mail templates attached. However, I found that the individual lessons were quite short, the videos seemed rushed and they often ended abruptly. I was expecting a bit more in-depth lessons, since this is an advanced course. Would rate this course worth between 5-10 dollars, no more than that. None the less I am happy I took the course and am armed with some new knowledge. :)

By Kelley Sparks on 6/18/2020

I think that Jessica has a lot to offer given her experience, however, I probably could have just searched YouTube to find the information she provided. There wasn't any mind-blowing tricks of the trade or true value for someone looking to gain better insight into breaking into the social media realm. Most of the information provided was just repeating what I already knew. I begrudgingly sat through this content to see if there was more substance, but then I mostly stuck around because I paid money to gain knowledge from this course and to get the certificate as well. I probably wouldn't recommend this course and would ask for my money back if I could.

By Davina Nguyen on 5/13/2020

broad overview so far, not much i haven't heard before. she uses good examples, especially with facts from her past experiences. she explains the ins and outs well of the industry and what to expect, providing resources that i had never heard of before. for the deal under $15, it's not a bad deal if you really want to learn more about social media management. wouldn't pay for it if was more though. thank you!

By Emily Spong on 5/3/2020

I really enjoyed taking this course. it has opened my mind up to a new world of opportunities and I think it is something I want to pursue when I finally leave school!

By Luke Almond on 7/25/2019

i've worked at Go Pro, Tesla and i'm now currently working for movement watches. I can say that over the past 5 and a half years of being in this industry i've never came across a course or any material what so ever that is so helpful then this course. A must for anyone who is even thinking about venturing into the social media jungle.

By Meyron Joseph Melamed on 7/16/2019

Just finished. My humble opinion - It is really updated and relevant for our time (unlike some other courses which haven't been updated since 16-18). She covers up really important and basic things that I think every person who desires to be a SMM should know and understand. What this course doesn't cover is how to manage few accounts like which software to use or how to start a business of your own. So if I'll summarize - You want to be a SMM or open a business related to social media? Take this course and be sure you just made a really great investment.

By Jasmine Garcia on 7/8/2019

I have been following Jessica for a while now and have been inspired by the success she's achieved in her career. Once her course was released, I immediately jumped on board and bought it. The course is jam packed with crucial information that Jessica delivers in an energetic, bubbly, and concise manner. The information flowed nicely together to the point where I didn't have to pause or rewind any videos for clarification. I am so excited to take all of her knowledge and put it to work by becoming the best SMM ever.

By Krystal White on 7/6/2019

I love how Jessica is "Real". She is in the epicenter of the World where Social Media is how people engage in their world and how they decide what they are going to buy based off of what they see on adds. I am from a very small town in South Texas where I am far away and separated from the hub, creators, and influencers from heavy metropolitan areas.

By Tiffany on 7/1/2019

Thanks so much! You teach on different things than other courses of taking on SMM. I think this course was completely worth it, especially the part about social media jobs and hashtags. I'm ready to up-level my services and career. Your insight on this industry is so helpful

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Overall Score : 82 / 100