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Applying Data Analytics in Marketing

5.0
3 reviews

Created by: Sung Won Kim

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Overall Score : 100 / 100

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Course Description

This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. Students will learn to identify the ideal analytic tool for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data; and utilize data in decision making for their agencies, organizations or clients.
product length iconTime: 20h

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Instructor Details

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Assistant Professor of Business Administration, University of Illinois, 2013 to present

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Reviews

5.0

3 reviews in total

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By Moustafa Y on 3-Nov-19

it was a perfect course , which gave me the full picture of how to make a marketing testing and evaluation

By GILBERT A on 23-Oct-19

Am enjoying it.

By Suman D on 29-Sep-19

Excellent Course

Showing all 3 reviews

Applying Data Analytics in Marketing
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  • Video Duration: icon 20h
  • Price: Free
  • Provider: icon Coursera
  • University: icon University of Illinois at Urbana-Champaign
  • Language: icon English
  • Certificate: icon Yes

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