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Building a Facebook Chatbot in Chatfuel (Udemy.com)

A Comprehensive Guide to Monetizing Messenger for Brands & Businesses

4.5
2,413 reviews

Created by: Andrew Demeter

Last updated August 2017

Our take

Based on the ratings of 2,413 students, a sample of their written reviews and the syllabus, as the course stood in August 2017. No course pays to be reviewed.

This is a short, free course on building a Facebook Messenger chatbot with Chatfuel. Andrew Demeter walks through the dashboard, then builds an e-commerce store bot, a contact form, and a handful of extras like MailChimp and Google Sheets integrations, JSON plugins, and hiding the Chatfuel branding. It runs just under three hours across 31 lectures and 7 sections, with five quizzes along the way. The stated audience is social media marketers, brand consultants, and do-it-yourself business owners, and that fits. It's an introduction, not a deep technical course.

Reviewers like Demeter's calm, clear delivery and the step-by-step structure. One student who had never touched a chatbot says they were building bots for their own pages before finishing. Another recommends building a bot alongside the videos rather than just watching. The complaints are mild but real. A three-star reviewer says the instructor doesn't always say where to click and the recording doesn't highlight it, so some steps are hard to follow. Even four- and five-star reviewers ask for more on user attributes, retargeting, the JSON API, and Dialogflow, which suggests the advanced material is thin.

The bigger issue is age. The course was last updated in August 2017 and the description still pitches bots as the big trend for 2017. Chatfuel and Messenger have had years to change since then, so expect screens that may not match what is in front of you today. That said, it's free, so the only cost is your time, and the concepts still transfer. Next to the broader marketing courses it sits beside, this is a narrow, quick primer. Take it for the ideas, then check Chatfuel's current docs for the clicks.

Best forMarketers and small business owners who want a quick, free look at what a Messenger bot can do before paying for anything.
Skip it ifYou need current Chatfuel screens or anything beyond the basics; the material dates from 2017.

Pros

  • Free and under three hours, so it costs nothing but an afternoon
  • Builds real things: an e-commerce bot, a contact form, MailChimp and Google Sheets hookups
  • Reviewers call Demeter's delivery calm, clear and easy to follow for total beginners
  • Covers practical client work like hiding Chatfuel branding and transferring bot ownership

Cons

  • Last updated in 2017, so Chatfuel's screens and Messenger policies have likely moved on
  • Some steps don't show where to click, which a three-star reviewer found hard to follow
  • Reviewers ask for more depth on the JSON API, retargeting, user attributes and Dialogflow
Before starting this training, I had zero experience with Chatbots. Even before I finished this course, I was already making my own chatbots for my pages.
Albert Sarabia, a student

Listed as all levels and genuinely beginner-friendly, though it assumes a Facebook page and some comfort with MailChimp and Google Sheets.

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What you will learn

  • Respond to users with Artificial Intelligence
  • Set up behavioral retargeting to drive sales
  • Add up-sells to your e-commerce bot
  • Automatically migrate user data to MailChimp & Google Sheets
  • Analyze bot trends to improve conversion rates
  • Grow your reachable users with Facebook Ads
  • Use JSON plugins to expand functionality
  • Hide Chatfuel branding
  • Transfer ownership of a bot to a client without their password
  • Personalize your messages with predefined user data
  • Onboard new users quickly
  • Add GIFs and emojis to your bot
  • Integrate native audio & video to your bot

Course content

7 sections · 31 lectures · 2.9 hours of video 5 quizzes

  1. 1Introduction 2 free previews2 lectures · 1 quiz · 7 min
  2. 2Familarizing Yourself with the Dashboard 1 free preview9 lectures · 1 quiz · 46 min
  3. 3Building an E-Commerce Store 1 free preview6 lectures · 1 quiz · 45 min
  4. 4Creating a Contact Form 1 free preview4 lectures · 1 quiz · 29 min
  5. 5Extending Functionality 1 free preview4 lectures · 1 quiz · 14 min
  6. 6Conclusion1 lecture · 4 min
  7. 7Advanced Tips & Tricks5 lectures · 28 min

Who it is for

The instructor says it suits

  • Social media marketers
  • Branding consultants
  • "DIY" business owners

What you need before you start

  • Google Sheets
  • MailChimp
  • Photoshop
  • Facebook Ads
  • Facebook Messenger

How it compares

Against the other 314 rated Udemy courses in Social Media Marketing on CourseDuck:

  • Rating4.5 out of 5higher than 66% of them
  • Reviews2,413#29 of 315 by number of reviews
  • Length2.9 hoursshorter than 54% of them
  • Last updatedAugust 2017earlier than 86% of them

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Course Description

Facebook Messenger chatbots will be the next BIG marketing trend in 2017 and beyond.

More than 1 billion people are active on Messenger every month, so why not monetize this platform as part of your/your client's social media marketing strategy?

The beauty is that chatbots are still in their infancy, meaning that very few businesses are using them to sell. This equates to HUGE opportunity for you, as a digital marketer, because deploying a bot will help your brand — and whatever products you're selling — stand out from the competition.

Some advantages of building Facebook bots include...

  • 90% open rates, compared to the average 30% with email marketing
  • Instant, relevant answers to users who message your page, eliminating slow responses and missed sales
  • Reach all your fans without paying Facebook to "boost" your posts
  • Personalize your sales pitches using Facebook data, proving to customers that you understand them
  • Monetize your conversations inside Messenger without redirecting them to a painfully slow sales page

Whether you're a brand consultant, social media marketing agency, or a do-it-yourself small business owner, this course will teach you how to build a Facebook Messenger bot that converts users and puts money in the bank.
Read More All Levels All Levels product length iconTime: 2.9h

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Instructor Details

Andrew Demeter

Andrew Demeter helps brands monetize conversations with their customers by building Facebook Messenger chatbots that automate e-commerce, lead generation, and customer support. 

Demeter has built 100+ Messenger experiences for influencers (Prince Ea), travel brands (Contiki), and even major movie studios. He has also consulted with Fortune 500 companies.

What Demeter enjoys most about bots is creating memorable user experiences. Whereas traditional websites require visitors to create an account, enter their personal information, then buy a product, Messenger bots pre-populate Facebook users' profile data.

In a world where time is money, Messenger chatbots result in more sales and happier customers.

Read More

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Reviews

4.5

2,413 ratings on Udemy

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By Nael Abed Mansi on 5/7/2019

The trainer does not tell where to press exacatly sometimes, and the recording also does not emphasize where to press which makes it a bit hard sometimes to follow ...

By Paul Ayomide Oluwagbemiga on 1/10/2019

I really enjoyed this course. The teacher is calm and takes you by hand into understanding these basic ChatBot terminologies. The teacher also provided useful ideas in the AI rules video, which is very wonderful. I hope the teacher can talk more about these user attributes and retargeting in the future. In all, I love the course.

By Rasmus Langfeldt on 1/23/2018

This course definitely teaches you a lot about how to set up the chatbot. It's lacking a few things (such as order management, trouble-shooting, and more comprehensive guides), but great for beginners!

By Marko Kužnjačić on 1/1/2018

I learned a lot from this course and would highly recommend it for anyone that is interested in Chatfuel professionally or any other way because this is the course that pretty much explains everything. This course provides so much value and is definitely worth that money or eaven much more. Much love from Croatia!

By Axel Gruenert on 12/20/2017

The course covers a great range of topics and even further software such as zapier or mailchimp. Unfortunately many examples in the course are poorly chosen. Some functionality of Chatfuel has changed and the content of the course is therefore not entirely up to date.

By Chad Smith on 12/11/2017

Andrew does an excellent job explaining the ins and outs of bot creation using Chatfuel. He covers a lot of ground, but I did not feel overwhelmed as a result. Training felt shorter than it was, and he did such a good job that I wanted to hear more. I feel like I need to pick his brain even more.

By crazynuts 99 on 11/29/2017

This is definitely the best course on Chatfuel. Andrew is knowledgeable and helpful in answering questions. My only suggestion is that the course could expand further using more with user attributes, arithmetic operations or adding serverside logic. Overall, this course is a MUST if you are new to chatbots.

By Przemek Roman on 11/12/2017

I really liked the course, it gives you the taste of what the FB Messenger platform can do for you and your business if used properly with the help of Chatfuel. It does not cover all the details or options but that's not possible due to the platform changing rapidly. It's highly recommended for anyone who wants to start their chatbot journey.

By Anonymized User on 10/25/2017

This was the most useful course I've taken on Udemy. I was asked to make a bot for work and was having trouble understanding ChatFuel. But after taking this course I feel like a bot wizard. Everything in ChatFuel seems so obvious to me now that it seems silly I couldn't get it right away, but I just needed to be taken through the process step by step for it to click.

By Cody McDonald-Field on 10/21/2017

Andrew is great! The ongoing support on Facebook is fantastic as well! He is truly passionate about bots and does a great job explaining all of the features and giving you the overview of what you need to do to be a successful bot builder! Cant wait to land some clients and build some bots for them spreading the bot power around!

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Overall Score : 90 / 100

Building a Facebook Chatbot in Chatfuel
Visit course on Udemy Write a review
  • Video Duration: icon 2.9h
  • Price: Free
  • Provider: icon Udemy
  • Updated: icon August 2017
  • Level: All Levels All Levels
  • Language: icon English
  • Certificate: icon No
  • Lectures:31 in 7 sections
  • Practice:5 quizzes
  • Students:55,600
  • Subtitles:1 language

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