Business Idea Generation for Management Consultants (Udemy.com)

This course contains the use of artificial intelligence.

What is the aim of this course?

To build a business, you need a good idea that you can explore and develop. Unfortunately, coming up with a good business idea is not easy. Most firms and universities don’t show how to come up with business ideas. They concentrate on teaching you how to run existing businesses. Luckily, there are a lot of proven methods to find interesting business ideas. If you are a Management Consultant, you can use them during consulting projects to help your customers grow their businesses. If you are a manager or startup founder, they will prove priceless in your quest to discover new business opportunities. In this course, I will show you different methods to come up with killer business ideas. In the course, you will learn the following things:

1. How to come up with business ideas by improving existing products, solving existing problems

2. When specific methods of business idea generation can be applied

3. How specific business methods should be applied

4. How to find ways to 10x existing solutions

5. How to innovate your product and your business model

6. How to build an add-on business using your current business

This course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from the Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried out or supervised over 90 different performance improvement projects in different industries that generated a total of 2 billion in additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who are now Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that, my courses on Udemy were already taken by more than 315 000 students, including people working in EY, McKinsey, Walmart, Booz Allen Hamilton, Adidas, Napers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others.

I teach through case studies, so you will have a lot of lectures showing examples of analyses and tools that we use. To every lecture, you will find attached (in additional resources) the Excel as well as additional presentations, and materials shown in the lectures, so as a part of this course, you will also get a library of ready-made analyses that can, with certain modifications, be applied by you or your team in your work.

Why have I decided to create this course?

Most firms and universities don’t show how to come up with business ideas. They concentrate on teaching you how to run existing businesses. However, coming up with new business ideas is required if you want to grow the business. At some point, the small improvements and organic growth will not suffice. New business ideas not only help you grow the business but also help you make it more durable and sustainable. New business ideas will help you come up with new ways to change your business model and adjust to new trends.

This course will help you become an expert in business idea generation. This skill will prove very useful not only in consulting but also later on when you become a director or you move on to build your own business. By giving you exposure to real-life cases and analyses, I want to improve your skills in business idea generation. Thanks to this course, you will know what and how to do it during strategic consulting projects devoted to creating new businesses. We want to provide you with frameworks that will open your eyes to new opportunities.

To sum it up, the course will help you become an expert in business idea generation on the level of McKinsey, BCG, Bain, PwC, Deloitte, EY, and other top consulting firms. That is why I highly recommend this course to Managers, Management Consultants, as well as Investment Directors working for PE, Directors, and owners/founders of businesses.

In what way will you benefit from this course?

The course is a practical, step-by-step guide loaded with tons of analyses, tricks, and hints that will significantly improve the speed with which you generate new business ideas. There is little theory – mainly examples, a lot of tips from my own experience, as well as other notable examples worth mentioning. Our intention is that, thanks to the course, you will learn:

1. How to come up with business ideas by improving existing products, solving existing problems

2. When specific methods of business idea generation can be applied

3. How specific business methods should be applied

4. How to find ways to 10x existing solutions

5. How to build an add-on business using your current business

You can also ask me any questions either through the discussion field or by messaging me directly.

How is the course organized?

The course is currently divided into 4 sections. Currently, you will find the following sections:

• Introduction. We begin with a little intro to the course, as well as some general info on how the course is organized

• Improving existing things. In the second section, I will show how to come up with business ideas if you don’t have an existing business and you want to improve something that already exists. In this section, we will discuss methods like Solving your own problem, Carving out existing businesses, Cloning businesses, and ideas, Blue Ocean, 10 x current solutions using first principles, From Free to Paid, Riding a trend, Disrupting others

• Jobs to be done. In this section, I will show a powerful framework that can be used to understand the role that the product plays in the life of a customer. This will help you innovate, find new business ideas, and most of all, identify the right competitor landscape from the point of view of the customers.