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LifestyleComplete Guide to Manage & Market Your Online Reputation (Udemy.com)
Learn Digital PR, Personal Branding, and Crisis Management to build, manage and promote a positive brand image.
Created by: IIDE - The Digital School
Last updated October 2019
What you will learn
- How to build a 5-star reputation for your own brand or for the brand your agency represents.
- Fundamentals of managing the online reputation of a brand.
- Difference between online reputation marketing and management and why both are important.
- Methods of acquiring maximum positive online reviews.
- How to identify social media sentiments about your brand.
- How to mitigate the impact of negative reviews.
- Importance of Reputation Management for individuals
- How to restore your brand’s credibility and reputation.
- How to keep track of online conversations about your brand, services, and products with listening tools.
- Importance of online reviews and testimonials by clients and customers.
- Dealing with negative reviews and the correct way of responding to them.
- Converting one-time customers to brand advocates that actively promote your brand.
Course Description
Open your browser and Google yourself. What do you see?
You probably see a list of all the websites & social media profiles that you’re a part of - Facebook, Instagram, LinkedIn, and even YouTube. Google, or any other search engine, will check all its archives and cached pages and data centers to pull out any link - good, bad or terrible - that it thinks is connected to your name.
For most people of the 21st century, the Internet has become the one-stop directory for everything- whether it is to buy doormats or to search for florists in their locality. Or if a landlord wants to run a background check on a potential tenant. Or even if a working professional wants to learn more about their future employer. The information that comes up is your online presence and the perception that users form about you, is your online reputation.
Your online reputation becomes a base for any decision the searcher wants to take.
What is Online Reputation Management and Marketing?
Since you want the decisions to be in your favor, reputation management and marketing become essential.
Your online reputation is impacted by the content you or your organization distributes, your activity on social networks, interactions with web users and reviews that are left behind by other users. Online Reputation Management and Online Reputation Marketing involve taking control of all these things and more.
The Complete Guide to Manage & Market Your Online Reputation is filled with interesting animations, applied examples, and industry tips which make it suitable for any students from any part of the world. IIDE’s trainer Aaryendr Rajpurohit takes you through the A to Z of online reputation management including Crisis Management, Digital Public Relations, Personal Branding, and much more.
Invest your time in this course to learn the active and passive ways of reputation management and marketing
You will also get:
Lifetime access to interesting case studies and tips
Fast and Friendly Support for any ORM queries in the Q&A section
A 30 day "no questions asked" money-back guarantee
Udemy Certification of Completion
Be sure to have a notepad ready to take down all the tips and advice provided by our industry-expert Aaryendr and actively start using your online reputation to earn more money for your offline business!
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Instructor Details
- 4.4 Rating
133 Reviews
IIDE - The Digital School
IIDE is India's #1 Digital Education Institute offering Online, Offline, Live, Short-Term & PG Courses in Digital Marketing. Get future-ready today!
IIDE - The Digital School is India's first school created to support all digital activities of any business in today’s fast-growing online world.
Our courses have been designed in collaboration with industry experts, keeping in pace with the latest concepts and skills of the digital world.
All the courses are structured to impart in-depth subject knowledge with a prime focus on keeping the subject matter interesting and easily understandable at the same time. Our courses make use of small topic-wise videos which make information absorption easy.
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Reviews
By Rushikesh Joshi on 5/25/2020
Perfect course for the ORM with a complete strategy with beautiful examples, case studies and simple language. Cutting the half start, cos you have shared fewer number tools that required for ORM. That I thought.
By Harish Gupta on 5/3/2020
well explained all about the importance of ORM
By Raghvendra Pandey on 4/10/2020
Needed advance level for this.. some information about making reports, more tools
By Sachin Panwar on 3/30/2020
The instructor and the course content is really good. The way he describes the topic content is really impressive. Thanks for such insightful content. Good to start with if you wish to have a piece of basic knowledge for this topic.
By Amitabh Arvind Roy on 9/27/2019
Its an extensive course, worth every minute, Its one of the best courses on Online Marketing I have found. Great content, Very interesting, Live topics, Real time issues with solutions and excellent examples. I am sure will definitely help working professionals like me who want to upgrade their skill in Online marketing.
By Anushka on 9/16/2019
The course is very well explained and easy to understand. The trainer explains the details patiently, so one can grasp all points and make notes too. Definitely a must do if you want to learn how to create and maintain a good reputation online!
By Swarushi Vikrol on 9/16/2019
This course helped me understand a lot of things about online reputation and how to manage it. Aaryendar has given some very good examples to put the point across. It is an especially good course for people who sell online and positive reviews and also for people who manage social media for brands.
By Robi Kozinski on 8/26/2019
Overall, the information provided was good. The information I was seeking was primarily in 10 and forward. I found it very useful.
By Nitesh Dulani on 8/8/2019
I'm Learning a few new things, however I'm still confused on certain aspects and ways to do ORM. By the end of the lecture all the areas I was confused on were cleared except one, i.e. Is Digital PR and Crisis Management the same thing?
By Karan Bhasin on 8/3/2019
This course is exactly what I was looking for. It is in-depth and easy to follow. The examples and case studies used are great and get the point across. I HIGHLY recommend this course to anyone who wants to learn about online reputation management!
Quality Score
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Overall Score : 88 / 100
- Video Duration:
2.4h - Price: $19.99
- Provider: Udemy
- Updated:
October 2019 - Level:
All Levels - Language:
English - Certificate:
Yes
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