Customer Service: How to sell more without advertising (Udemy.com)

Learn how to create a customer experience that earns you customer loyalty and creates word of mouth advertising.

Created by: Miles Furnell

Produced in 2015

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What you will learn

  • Master the strategies, the psychology, the systems, processes and people that go into creating a great customer experience, one that creates loyalty and generates word of mouth sales.
  • Put in place a cycle of continuous improvement that enables you to grow the business organically, reduce marketing costs and increase profits.
  • Discover the 10 essential ingredients for creating the wow factor.

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Quality Score

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Overall Score : 94 / 100

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Course Description

Most businesses concentrate all their marking effort on attracting new customers, but smart businesses focus on providing a customer experience so fantastic that they're able not only to retain their existing customers but they also attract new ones through word of mouth.
In this course you'll learn how to develop a customer-centric strategy and put in place the people, processes and systems to create the wow factor and transform your customer experience, following in the footsteps of the world's favourite brands.
With over an hour's worth of carefully structured videos using real world examples, plus interactive quizzes I'll give you the tools to understand what makes customers tick, to shape your business around the customer experience and create a cycle of activity which leads to constant improvement, gets your employees on board and has your customers doing your advertising for free.
This course offers owners and managers of small to medium sized enterprises the opportunity to grow their profits organically, without spending a fortune on marketing.
Who this course is for:
This course is designed for owners and managers of small to medium sized enterprises with an existing customer base. Many of the examples used are based on a business to consumer model but are equally valid for business to business. This course is not designed for sole traders or freelancers, although some of the principles covered are applicable to this group.

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Instructor Details

Miles Furnell

Miles Furnell has won more than 70 international awards and is widely recognised as one of the world's leading business communications scriptwriters.
He has been writing and producing training and communications films for over 20 years for some of the world's largest companies including Allianz, Barclays, Boots, BP, B&Q, BT, Cadbury Schweppes, Deloitte, ExxonMobil, Ernst & Young, Goldman Sachs, Google, HSBC, The Home Office, Hydro, JCB, Johnson & Johnson, KPMG, Lexus, Lloyds Banking Group, London Underground, Marks & Spencer, McDonalds, McKinsey & Co, Mercedes Benz, The Ministry of Defence, National Grid, Novartis, Pfizer, RBS, Royal Mail, Saudi Aramco, Shell, Siemens, Tesco and Vodafone.
The nature of his work has afforded him the privilege of going behind the scenes of these major organisations and help them to bring their strategies to life. This has given him a great deal of insight into an enormous variety of business topics including selling skills, customer service, people management, diversity, sustainability, compliance, data management, health and safety and many more.
Many of the successful principles used by these major organisations are broad enough to be applied to any business, large or small, which enables Miles to share them with you, so that they can help you and your business.

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Reviews

4.7

163 total reviews

5 star 4 star 3 star 2 star 1 star
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By Greg Garner on 11/21/2020

Good.

By Jayanti Athalye on 11/20/2020

Very good.

By Selvirani Reddy on 11/8/2020

Yes I enjoyed the course, the lecturer was great, easy to understand, spoke clearly, used illustrations which were excellent and I now understand how to treat my clients. Thank you Udemy.

By Buhlebenkosi Ntuli on 11/4/2020

This course was a perfect match for me, in delivering customer experience

By Blessing Nwakaego Imo on 11/2/2020

good

By Ndulamo Sekompane on 10/23/2020

This course was exceptional, it did not just meet but exceeded my expectation. Going forward, i am going to ensure that I put it on practice.

By Steven Smart on 10/21/2020

I've been in Sales and Marketing for decades and it's been a while since I did a 'course' per se, but this one has knocked my socks off! So much valuable content and so much I can apply to the business. Thank you.

By Mofunanya Ugochukwu Anthony on 10/18/2020

A good match.

By Muhammad on 10/13/2020

Awesome! to the point and very informative!

By Kenneth Hardy on 9/26/2020

great course

By Gwentoline Mdoka on 9/25/2020

Quite insightful

By Poessie on 9/13/2020

Well done! massive congratulations ? Knowing from experience you were very thorough and clear as what the service industry leaders can focus on to offer the ultimate customer experience.