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Effective Business Planning and Execution (Udemy.com)

Strategic Growth: A Guide to Business Planning and Execution

Created by: Sorin Dumitrascu

Last updated November 2025

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What you will learn

  • Preparing a Business Plan
  • Performing Key Analyses
  • Preparing for Implementation
  • Understanding the Fundamentals
  • Crafting a Business Strategy that Executes
  • Linking Strategy to People and Operations
  • Monitoring and Evaluating Initiatives

How it compares

Against the other 1,210 rated Udemy courses in Business on CourseDuck:

  • Rating4.3 out of 5higher than 15% of them
  • Reviews131#1,060 of 1,211 by number of reviews
  • Length11.7 hourslonger than 90% of them
  • Last updatedNovember 2025more recently than 53% of them

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Course Description

Welcome to the Effective Business Planning and Execution Program which includes the following topics: Preparing a Business Plan, Performing Key Analyses, Preparing for Implementation, Understanding the Fundamentals of Business Execution, Crafting a Business Strategy that Execute, Linking Strategy to People and Operations and Monitoring and Evaluating.


1. Business Planning

You will learn here how to prepare a Business Plan, perform Key Analyses for Business Planning and how to Prepare the Implementation of a Business Plan.

Preparing a Business Plan

There are many important reasons to create a business plan. If your business is just starting out, business plans can help you attract investors. For new and established businesses alike, business plans map out how they'll negotiate opportunities and challenges.

At a departmental level, business plans are developed to address medium-term planning needs and to secure approval and resources from senior management for new ideas and initiatives.

This course will help you develop your own business plan. It starts with an introduction to business plans that illustrates the benefits of business planning and describes the main elements of a plan.

It continues on to discuss the six preparatory steps you should take before developing a business plan and provide examples of each of these steps. And finally, it details how you can create your own plan by following a number of key guidelines.

Performing Key Analyses

Organizations have always had to plan for the future. Currently, however, the ability to develop and implement strategic plans is more important than ever. Managers need to look at the big picture to better understand what will and won't work for their companies. They must determine where potential obstacles might exist, and how a proposed initiative – no matter how big or small – would support a company's vision and objectives.

Say you want to plan your department's future activities to support your organization's strategic objectives. What would a good business plan look like? It should include a thorough review of the internal and external environment to determine how your idea fits in the business and market contexts.

An internal analysis examines your organization's strengths and weaknesses. An external analysis tries to anticipate opportunities and threats in the political, economic, societal, and technological environment – for instance, a PEST analysis. You need to conduct internal and external analyses regularly. This will help promote creativity, uncover opportunities and challenges, and ensure a more effective review process.

This course looks at how to use internal and external analyses of your company to guide you in developing business plans. An internal analysis involves assessing your company's market strategy and resources, evaluating organization and management strategy, and evaluating your organization's financial position. You'll then learn about the factors to consider when analyzing your external environment. This includes a PEST analysis and scenario planning. You'll then learn how to conduct a SWOT analysis of your organization's strengths, weaknesses, opportunities, and threats.

Preparing for Implementation

As a manager, you'll probably need to create business plans from time to time. For example, you may want to set out the strategies your department will follow for the next 12 months.

Or you might need to develop a plan for a new product, service, or process. Although creating a successful business plan is a significant achievement, implementing it effectively is not without its challenges.

Implementing a business plan requires the development of action plans. It also involves assigning responsibility for carrying out the necessary actions to individual employees and departments.

You should review and evaluate the results achieved on an ongoing basis. If things go wrong and you don't get the expected results, it's important to be able to modify your plans and take corrective action to get back on track.

In this course, you'll learn how to coordinate and manage all implementation-related activities in an effective way. You'll discover how to develop action plans to help you implement your strategies and ideas.

And you'll find out how to ensure your implementation efforts can be supported in your organization. You'll also determine how to create a reporting system to help you monitor progress, how to control and modify your action plans, and how to assess the resulting outcomes.

After taking this course, you should be in a better position to implement your business plans effectively. This can help you achieve your own goals as a manager – as well as support your organization's strategic objectives.


2. Business Execution

This course includes the following sections: Understanding the Fundamentals, Crafting a Business Strategy that Execute, Linking Strategy to People and Operations and Monitoring and Evaluating.

Understanding the Fundamentals

There is a substantial difference between strategy planning and execution. Creating strategy is a lot easier than executing it. You'll learn about the cornerstones of effective business strategy execution – correct leadership behavior, having people in the right roles, and creating a culture of execution.

You'll begin by reviewing the reasons why executing business strategy is difficult. First, you'll become familiar with the drivers to strategy execution. Then you'll review some common barriers to strategy execution.

You'll also learn to recognize leadership behavior that's conducive to delivering results. And you'll determine if an organization – leaders, middle management, and the workforce – is displaying characteristics that support strategy execution and has people in the right roles.

Then you'll learn what a culture of execution entails and the four steps to create a culture that promotes business execution. With this knowledge, you'll be able to determine if your company meets the conditions that facilitate strategy execution.

Crafting a Business Strategy that Execute

The process used to execute strategy links strategy formulation and planning with operational execution.

First, you define and develop the strategy. Next, you align people and operations with the strategy. And finally, you monitor and revise the strategy. This course focuses on the first stage – defining and developing executable strategic plans.

This course will give you the tools you need to define and develop strategy that executes. You'll learn how to define the strategy by clarifying the mission, vision, and values.

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Instructor Details

Sorin Dumitrascu

I'm Sorin Dumitrascu. I work as an advisor for an international humanitarian organization. Until 2025 I was City Manager of Ploiești, Romania (a city budget of about EUR 200 million), and earlier I was Deputy Director General of Romania's prison service. Since 2015 I have published nearly 200 courses here, taken by more than 360,000 learners.

I'm a public manager and a trainer of trainers, with 15+ years of experience designing and delivering practical courses in management, human resources, project, program and portfolio management, business analysis, operations and finance.

I teach what I practice. I have led and advised projects for the United Nations, the European Union, NGOs and private companies, with a focus on measurable results in organizational performance, industrial relations, prisons and corrections, and adult education.

My courses are built for busy professionals:

- Courses that prepare you for PMI and HR certification exams, plus Six Sigma

- Real case studies from the public sector and from companies

- Templates, checklists and practice resources you can use right away

- Clear, step-by-step lessons with practical assignments

Education: MSc in Policy Making in the European Union (Loughborough University, UK); Bachelor in Administrative Sciences (Public Administration), University of Craiova; Public Manager Diploma, National Institute of Administration (Romania).

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Reviews

4.3

131 ratings on Udemy

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By Mackenzie Abrams on 8/24/2022

This course is perfect for entrepreneurs who want to start their own business. There are many lessons in this course that give you advice on how to get your business off the ground. The course is easy to follow, and the instructor has great knowledge on the topic. The course is also only $25 which is an amazing deal considering the amount of information you get. I would highly recommend this course for anyone who is looking to start their own business. Effective Business Planning and Execution

By Fergus Huxley on 5/25/2022

I am currently enrolled in a Udemy course on effective business planning and execution by Sorin Dumitrascu. The course focuses on teaching students how to develop a business plan. There is a wide variety of topics discussed in the course, including the importance of a business plan, how to write it, how to evaluate it and how to use it to achieve your goals. The instructor, Sorin Dumitrascu, is an expert in business planning, and he does a great job of explaining the most important aspects of the topic.

By Dona Barber on 5/24/2022

Ever since I started my business as a freelancer, I realized that I needed a business plan. I tried several business planning tools and services, but none of them fit my needs. So I did what I do best and created my own business planning guide. I used the lessons I learned from the guide to create this course on Udemy, where I teach how to create a business plan using a step-by-step approach that anyone can use. This course is a great way to learn how to create your own business plan and get your business up and running.

By Emily Jones on 5/19/2022

I have taken a lot of courses on business planning, but this one is the best! I'm a small business owner, and running a successful business requires great planning and execution. This course, taught by Sorin Dumitrascu, has made planning and executing my business much easier. It is packed with great information and actionable advice, and I've already started implementing some of the techniques I learned. I'm confident that this course will help me grow my business and make more money.

By Leslie Darcy on 4/24/2022

If you're looking to learn how to effectively plan and execute a business, this course is for you. Sorin Dumitrascu, the instructor, is a business consultant with years of experience in the field. He knows what he's talking about and he's eager to share his knowledge with you. The course is well-organized and easy to follow. You'll learn about the different aspects of business planning and execution, from market research to financial planning to project management.

By Abigail Johnson on 4/19/2022

The Effective Business Planning and Execution course is very awesome. I never take online courses before but I can truly say this is the best online learning experience that has ever had. Sorin Dumitrascu is a fantastic instructor! He kept me engaged in all lesson during my entire learning period. The training helped me with my professional skills; it also made me feel happy and inspired to work on projects with others, who are like-minded collaborators.

By Rilla Hendry on 4/14/2022

It's not the most exciting thing in the world, but business planning can be a lot of fun with someone like Dr. Sorin Dumitrascu to guide you. He takes a complicated subject such as business planning and breaks it down into easily digestible chunks for students. If you want to learn more about effective business planning and execution from someone who is real and also has an enjoyable teaching style that makes learning easy, then check out this course now!

By Ellis Spencer on 4/14/2022

The Effective Business Planning and Execution course is a great way of learning online about a complex subject. The course is well-structured and well-organized, allowing for active participation as opposed to passively watching traditional instructional videos on your phone or laptop. It will teach you new skills that you can use in real-life situations such as how to take more effective care of your customers, how to effectively handle finances, how to do market analysis and so on. All in all, this course will significantly change the way you approach business leadership.

By Demeter Kelemen on 4/11/2022

The Effective Business Planning and Execution course is great for learning all the information you'll need to know about planning a business and executing it successfully. The course is well structured, designed, and offered. I highly recommend this online course to anyone who wants to learn more about taking the steps that will help their company go from good to great. Sorin Dumitrascu is a very knowledgeable instructor, and he makes sure that the material and presentation of the material are presented with confidence and competence.

By Therese Garey on 4/3/2022

The Effective Business Planning and Execution course is a great, highly-detailed way to learn about a complex, online course. The online course is easy to access and follow for people who want to learn new skills. Sorin is an expert at presenting the relevant concepts of planning and execution with clarity of speech, audible knowledge towards his subject, a well-structured curriculum, and careful direction regarding everything that pertains to the subject being taught.

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Overall Score : 86 / 100