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Executive Coaching and Business Case Development (Udemy.com)

The Guide to Executive Coaching and Business Case Development Success

Created by: Sorin Dumitrascu

Last updated November 2025

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What you will learn

  • Recognize the benefits of adequate preparation for a coaching session, determine which coaching opportunities exist within a given scenario
  • Use appropriate techniques to persuade a coachee that coaching is needed, and identify examples of the appropriate actions to take when planning and preparing
  • Identify the benefits of applying a structured approach to coaching, identify the elements of SMART coaching goals
  • Establish the reality of a situation, evaluate development options in a coaching session in a given scenario, and effectively wra
  • Recognize the benefits of following up the coaching session, apply techniques to ensure that a coachee realizes his or her coaching goals
  • Determine whether the appropriate level of support was provided to coachees in a given situation.
  • Understand the benefits, functions, elements and marketing components of a good business case.

How it compares

Against the other 1,210 rated Udemy courses in Business on CourseDuck:

  • Rating4.4 out of 5higher than 27% of them
  • Reviews272#842 of 1,211 by number of reviews
  • Length5.4 hourslonger than 73% of them
  • Last updatedNovember 2025more recently than 54% of them

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Course Description

About the Course

This course has two main sections: one focused on effective business coaching, and the second focused on developing a successful business case. Two separate courses that already have more than 2000 students registered together.

The section on The Key Stages of Coaching will involve learners in the process of discovery, goal setting, action planning, and follow-up that distinguishes coaching from other development methods. 

After completing the second section, you will be able to build an effective business case. You will understand what makes a business case, how to prepare one and how to design business cases to persuade decision makers.

Understanding what is a good business case will be followed by a description of the functions and elements of a business case. You will learn how to research and what to research in order to prepare yourself and how to align business case with organizational strategy.

Finding the best angle and making an effort to polish your business case will increase your chances. So, you will learn about the principles of business case design to respond to your identified decision makers.

Course Target

This course is for anyone in an organization who has a role in improving the performance of co-workers, keeping in mind the fact that coaching is not solely a top-down activity. 

Typically, coaching involves team members, team leaders, and supervisors, including senior managers and CEOs. But, everyone can benefit.

The Instructor

My name is Sorin, and I will be your instructor. I have been working as a manager and trainer for the last 10 years, and I used to coach young professionals. 

And, the plan is to share with you what I have learned from my experience, and to pass on what I have learned during my training, a while ago.

Course Structure

There are 3 stages of coaching to learn: preparing to coach, structuring and delivering coaching sessions, and following up on the coaching session.

A 12 Steps approach will guide your learning and practice:

  1. Choose your business idea,

  2. Define your business objective,

  3. Determine the functions of your business case,

  4. Prepare a generic structure of a business case (marketing components included),

  5. Research your business idea by needed topics and using appropriate research methods,

  6. Analyze and compile results of research,

  7. Align business idea, strategy and processes,

  8. Determine the best angle to sell your business case,

  9. Write your business case content,

  10. Adapt your business case to various decision makers, 

  11. Emphasize high impact elements, and

  12. Prepare to 'sell' your business case.

(HARVEL-96FWK)

Apply now!

So, if this is of interest for you, go ahead and hit the Register button. Or, if you are not yet convinced, please try the free preview lectures first. Thank you, and see you on the inside!

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Instructor Details

Sorin Dumitrascu

I'm Sorin Dumitrascu. I work as an advisor for an international humanitarian organization. Until 2025 I was City Manager of Ploiești, Romania (a city budget of about EUR 200 million), and earlier I was Deputy Director General of Romania's prison service. Since 2015 I have published nearly 200 courses here, taken by more than 360,000 learners.

I'm a public manager and a trainer of trainers, with 15+ years of experience designing and delivering practical courses in management, human resources, project, program and portfolio management, business analysis, operations and finance.

I teach what I practice. I have led and advised projects for the United Nations, the European Union, NGOs and private companies, with a focus on measurable results in organizational performance, industrial relations, prisons and corrections, and adult education.

My courses are built for busy professionals:

- Courses that prepare you for PMI and HR certification exams, plus Six Sigma

- Real case studies from the public sector and from companies

- Templates, checklists and practice resources you can use right away

- Clear, step-by-step lessons with practical assignments

Education: MSc in Policy Making in the European Union (Loughborough University, UK); Bachelor in Administrative Sciences (Public Administration), University of Craiova; Public Manager Diploma, National Institute of Administration (Romania).

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Reviews

4.4

272 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Elane Lison on 8/2/2022

This Udemy course is excellent! It provides a comprehensive overview of the executive coaching process and how to develop business cases. The instructor, Sorin Dumitrascu, is very knowledgeable and experienced in the field. He makes the material easy to understand and provides many real-world examples. The course is well-organized and includes a variety of exercises and quizzes to help reinforce the material. I would highly recommend this course to anyone interested in executive coaching or business case development.

By Cecily Marston on 8/1/2022

I came across Executive Coaching and Business Case Development on Skillshare, and I was interested in learning more about the course. The instructor is a great teacher who is very easy to understand and relate to. The course was very informative and helped me realize that there are many options to consider when hiring a coach. I really enjoyed the course and I would recommend it to anyone who is interested in learning more about business coaching.

By Nadia Hernandez on 7/27/2022

I wanted to start working on my business case, but I was unsure of which direction I should take. I came across this course on Udemy, and I decided to give it a try. I was extremely impressed with the instructor's experience and knowledge. The course was easy to follow, and the instructor included many real-world examples to help me along. I have so far been able to apply everything I learned to my business case and I am so glad that I took the time to work through this course.

By Roberts Taylor on 7/15/2022

This is an excellent course for anyone interested in executive coaching or business case development. The instructor, Sorin Dumitrascu, is knowledgeable and provides great examples. The course is well-organized and easy to follow. The pros are that the course provides a lot of information in a short amount of time. The cons are that some of the material could be more in-depth. Overall, I highly recommend this course to anyone interested in these topics.

By Justin Ivorian on 3/8/2022

The Executive Coaching and Business Case Development course is a great way to learn about the inner workings of an executive coach. Sorin's teaching methods are impressive, he has so much knowledge that it really feels like you're getting individual attention! The one thing I enjoyed most about this class was seeing how each student progressed over time with their own personalized homework assignments-it made me realize just what makes him such an effective teacher for our team members who might not always be able get access elsewhere or have enough hours in order make significant progress on projects at work without distractions from other obligations (or both).

By Ramu Pradhan on 5/29/2020

Good content with various examples. The second part of the session (Business case) was too rushy.

By Alex Tyannikov on 1/30/2018

Good course. Connection between coaching and business case development was not clear.

By Michael Thompson on 7/28/2017

The concepts are simple, but that's what makes them intuitive and such good reminders about how others actually support us well - and how we should be using the same approach in our coaching to others. Sorin pays a lot of attention to what most coaches miss, which is that people do not work towards the goals of others - they work on their own goals, and that is why the coachee needs to be the goal setter. The course provides several examples in each iteration of exactly how to apply coaching theory pragmatically. Sometimes it seems too elementary, but therein lies the problem for most coaching relationships: The thought that there is a magic that should be happening. Thanks for bringing us back to the practical realities of coaching.

By Krastyo Dancev on 4/29/2017

Informative but not as in depth as having alot of quizzes and not step by step on some websites that was reccomended. But, with that being said, it was no magic bullet, but it still worked as advice, coupled w feedback, this course really feels like u hired a business mentor. When I started this course I had a great idea for a local business but no idea of how to go about starting it up. After completing the course, I now have the confidence to proceed, the basic knowledge of what to do, but most importantly I know many of the potential pitfalls and how to avoid them.

By Bruno Vukoja on 4/15/2017

Sorin is an excellent teacher, and what a gem to come across this course. I am only part way through the course, and am amazed at the way he offers the material in an organized and principled fashion, with down to earth examples. I was looking for such a course, and am learning a lot. The class was above my expectation - he goes into different aspects of business so he covers all business ideas so they can develop their own business plan.

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Overall Score : 88 / 100