Facebook Marketing for Real Estate Agents (Udemy.com)

Designed to take you by the hand (as in, step 1, step 2, ...) in an easy to follow video format. You will be able to create Facebook ads that will help you grow awareness for your listings, your real estate services, and your neighborhood real estate expertise. You DO NOT have to have any prior experience in Facebook advertising - we will walk you through step-by-step and show you exactly how to set up, run, and manage your ads for success.

Learn how to promote your business and generate leads for a tiny fraction of the cost of traditional marketing (and Zillow) using the world’s most effective social media advertising platform. Facebook Ads has become an unrivaled platform for Real Estate Agents to engage with their target audience. Our course is designed to teach you how to create ads, step-by-step, as well as to show you the different types of ads that have proven VERY SUCCESSFUL for many Real Estate Agents in many local markets.

What Is "Facebook Ads for Real Estate Agents"?

My proven complete step-by-step system is designed to walk you through how to set up effective Facebook ads to promote your listings, your real estate business, and even events you organize (i.e. open houses, neighborhood garage sales). The clear, straightforward video lessons that will show you exactly how to set up your ads and avoid all the common mistakes that your competitors are doing.

Facebook ads for real estate agents is a 14 module video course that I created from scratch for real estate agents that walks you through exactly how to plan, create and launch ads to promote your listings, your business, or community events you're organizing in the most targeted way. We show you exactly how to set up, target, and run your ads.

I will walk you through EVERY part of the process in Facebook Ads....planning, creating, launching, and managing your ads!

What's Included in The Course:

14 step-by-step modules

2.75 hours of video instruction

Login 24/7 (access the course from your desktop or your mobile device at any time)

Literally step-by-step instruction. Easy to understand.

How Do I Get Started

Enrolling in the course is easy! You could spend hours, days, months trying to figure this out yourself and thousands of dollars of ad spend in the learning curve and never know if what you're doing is effective. There are similar courses available, but are taught by instructors who have never closed a real estate transaction, and will cost you double, triple, or even more than our course. 

Course Overview

In this 14 module course you will learn how to create and run successful ads for Real Estate on Facebook. In these modules, you’re going to learn step-by-step how to advertise your listings, your real estate services, or your events on Facebook with very targeted ads. We show you how to plan and implement campaigns with single image ads, carousel ads, and video ads.

Module 1: Introduction to Facebook Advertising

This module covers: The evolution of Facebook, Business Pages, utilizing offline data for Facebook targeting, value of the news feed, comparison of postcards to Facebook ads, why organic postings to your Facebook page will not help you, and identifying your business objectives.

Module 2: Creating a Facebook Page for Business

This module covers: Detailed instructions on how to create a Facebook Business Page. If you already have a Facebook Business Page, you will learn about newer features and the importance of having updated information.

Module 3: Facebook Ads Basics: The Ad Auction, Campaigns, Ad Sets and Ads

This module covers: ad auction basics, how your bid is calculated, how to organize your campaign structure, campaigns, ad sets, ads, and best practices.

Module 4: Defining Your Ad Objectives - Facebook Basics

This module covers: This is a very important step in running your ads correctly - there are many different objectives you can run within Facebook with your ads - we cover the various campaign objectives and what they mean.

Module 5: Creating Ads

This module covers: Setting campaign objectives, defining your target audience for your ads, ad placements, setting budgets and schedules, and creative (images, etc.),

Module 6: Segmentation - A Key to Successful Advertising on Facebook

This module covers: Ad reach, precision, waste, core audiences, ad targeting options (location/geography, demographics, interests, behaviors, connections). This module really highlights how precise you can be with your ad targeting, options that are not possible with traditional marketing efforts (and Zillow).

Module 7: Creating a Plan - Successful Campaign Best Practices

This module covers: Best practices for direct response ads, choosing the correct campaign goals that align with your overall business objectives, and planning your campaign.

Module 8: Managing Your Ads - Understanding Your Results

This module covers: What you can accomplish in the ads manager, turning on/off campaigns, ad sets, ads, editing budgets, ad schedules, targeting, bidding, measurement and insights, and management of ads recommendations.

Module 9: Promoting a Listing - Single Image Ad

This module covers: Detailed step-by-step instructions on how to set up and promote a listing using single image ads and their unique benefits.

Module 10: Promoting a Listing - Carousel Ad

This module covers: Detailed step-by-step instructions on how to set up and promote a listing using carousel ads. Discussion of the differences between carousel ads and other types of ads.

Module 11: Promoting a Listing - Video Ad

This module covers: Detailed step-by-step instructions on how to set up and promote a listing using video ads. The reason why video ads are growing at a tremendous pace on Facebook.

Module 12: Promoting Your Real Estate Brand

This module covers: The benefits of promoting your Real Estate Brand using Ads with detailed step-by-step instructions on building your ad creative.

Module 13: Lead Ads