Gamification: Motivation Psychology & The Art of Engagement (

Learn how to motivate and engage anyone by learning the psychology that underpins human behaviour.

Created by: Rob Sutcliffe

Produced in 2022

What you will learn

  • Understand the psychology of human behaviour
  • Motivate your students, staff, customers, users and yourself
  • Build an engagement plan to create change in a community

Quality Score

Content Quality
Video Quality
Qualified Instructor
Course Pace
Course Depth & Coverage

Overall Score : 92 / 100

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Course Description

The Art of Engagement and The Psychology of Motivation is a course that will teach you about human beings and what encourages them to do the things they do. This unique course is inspired not just from text books and science experiments, but from personal, first hand experience. Experience teaching children, managing teams and design applications.

The curriculum is designed to be studied over several weeks, with each video giving you interesting concepts and studies to take away, think about and discuss with the tutor and the other students. You'll be encouraged to bring your personal engagement challenges to this course so we can build an engagement plan together.
If you're an application designer, teacher, manager or parent, the psychology to motivate your people is the same and by the end of this course you'll have built an incredibly simple engagement plan to motivate change in any community. You'll not only finish the course with your engagement plan, but the ability to easily reproduce it any time in the future you need to motivate change in a community. Who this course is for:
  • Managers and team leaders
  • Teachers
  • User experience designers
  • Parents

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Instructor Details

Rob Sutcliffe

It's been 5 years since I started working in elearning. I understand the limitations and the possibilities of online teaching. I'm excited for the future and I'm amazed at what we can do right now.
It's been 10 years since I first taught a class. I spent three years teaching english in Seoul. I loved seeing the progress of my students and I loved knowing they were having a good time in my class. I learnt about how to write a solid lesson plan the only way I believe anyone can... by seeing the results right there in front of me.
It's been 15 years since I first designed and built a website. I remember learning dreaweaver and flash while I was a student and been hooked on the power it gives us, even then I didn't know how far it would go. I've dedicated my life to building and designing web apps to the highest standard and now I want to pass that on.
It's been 30 years since I started school. and I wasn't that good at school truth be told. I had dyslexia and couldn't keep up, having overcome that and managed to find ways to teach myself the skills I need to get some fantastic jobs I'm confident I can explain things in a way everyone can understand and, knowing how much I struggled to learn, I can be very patient in explaining how things need to be done.
I believe all the skills I have built over the years all add up to making great online course to help you move forward with your goals and



54 total reviews

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By K H on

It started off with things I generally knew which was a little disappointing, but it got better as I could start to make more mental connections between the topics covered and my future plans for gamification. As I became more engaged and reflective, then my opinion of the course improved. It helps to have the information concentrated together so I can use its reminders as a mental checklist for a plan for gamification and motivation and engagement. The videos are quite polished, which is nice, and the instructor seems very comfortable speaking and sharing the information. It left me wanting more info so I will continue my search, but it was a good base to build upon....

O curso 80% sobre fundamentos tericos de gamification. Apenas no final ele cita casos reais , analisando-os em pontos fortes e fracos. Falta ensinar uma metodologia prtica de como projetar gamification. Mas as consideraes tericas sobre psicologia da motiva�o s�o boas.

The introduction was good so far to establish the basis but the pace is too slow and I would love to have had more details on dopamine release. The example and reference section at the end is great at explaining and illustrating the concepts and could actually be integrated in the main course.

Very good course. Gives inspiring insights into the psychology of motivation and how to engange people. I'm sure it will be very useful for devising games, apps for learning new things etc.

I get this course just to learn gamification for further applying this knowledge in app development, but finally I got more, then expected.It was a good course, there are many examples and answers to the questions, which are bothering us. While watching through this episodes I found the reflection of my inactions in some aspects of my daily basis, and it makes you to think and discover what do you really want.Thank you

The instructor uses real world examples to get his point across. Really appreciate his perspective on how to make applications more engaging.

One the best courses I've taken... I was expecting something else but what I got was so much better! Rob has a lot of interesting facts and tips to share and it was a pleasure to take it all in. This course it really makes you think about the way we behave, what motivates and engages us and how can we use that knowledge to put it to practice, independently of the area we work on. I strongly recommend this course to anyone who wants to understand better human behavior. Be prepared for a treat!

The course was very informative. Only thing that Was an issue for me was there were several errors in transcript and I was unable to figure out cited websites.

Excellent course! I really enjoyed it and it challenged me to work on it and give it a change in my daily tasks at work. Why not thinking about making it fun not only to motivate my team and students but also to engage them with their work and course?Thanks indeed for the learning

This is a fantastic course! It really helps me in better understanding other people. The instructor presents the content in a very clear and understandable way.

i love talking with people when they are having a problem so that is why i want to know about psychology and be a professional and ease their mind ,give them hope

Thoroughly enjoyed this course and fascinating insight into human psychology. Looking forward to trying to put some of these techniques into practice in a large corporate environment.