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LifestyleHow To Create Highly Successful Retargeting Campaigns (2022) (Udemy.com)
Increase your advertising ROI by implementing Remarketing campaigns across Google Ads (AdWords) and Facebook/Instagram!
Created by: Andrew White
Last updated February 2022
What you will learn
- Understand what retargeting is and how powerful it is
- Design the correct retargeting strategy for your business
- How to set up retargeting in Google Ads and Facebook Ads manager
- Analyse the success of your retargeting campaigns
- Know what you need to do from a GDPR compliance perspective
How it compares
Against the other 173 rated Udemy courses in Marketing on CourseDuck:
- Rating4.1 out of 5higher than 7% of them
- Reviews143#133 of 174 by number of reviews
- Length1.6 hoursshorter than 83% of them
- Last updatedFebruary 2022earlier than 79% of them
Course Description
From an Ex-Googler / LinkedIn(er)
A highly effective course, designed to guide you through implementing Retargeting/Remarketing strategies to gain huge returns on your advertising spend.
I’ve designed this course to be as time-efficient and practical as possible. The course is designed with the purpose of allowing you to set up effective Retargeting campaigns to take your return on investment to the next level.
This course will take you through from developing your Retargeting strategy, implementing campaigns across Display, Video and Search on Google, YouTube and Facebook (And Instagram). We will also discuss measuring the effectiveness of your campaigns and finally GDPR compliance.
When correctly Implemented a Retargeting strategy can be a great addition to your marketing efforts. Due to the fact that potential customers are already aware of your brand, conversion rates from Retargeted users can be 10x higher than cold users. In this course I will illustrate that it is far from beyond the scope of marketers. Over the years platforms like Facebook and Google have made it increasingly easy and effective to implement these strategies.
Even with the changes bought about by Apple's iOS 14 announcement, Retargeting remains a valid strategy since Google and Facebook have implemented new measurement frameworks to maintain retargeting, lookalike and similar audiences.
I look forward to teaching you!
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Instructor Details
- 4.1 Rating
143 Reviews
Andrew White
Andrew has worked for the world's leading tech companies in roles at Google and LinkedIn. Here he advised on and sold advanced advertising solutions to ad agencies and global brands. Andrew now runs his own e-commerce business innerAthlete Nutrition, bringing an innovative data-driven subscription approach to the sports nutrition sector.
Andrew advises a range of business on their digital marketing strategies, bringing his blend of theoretical and practical knowledge to develop highly effective ROI driven strategies.
He also teaches digital marketing in London, and in his online courses, aims to bring the same enthusiasm and personality that he delivers in the classroom.
Andrew is incredibly passionate about digital marketing and tech. It's clear that businesses who embrace technology and change have been reaping the rewards, disrupting markets and leap-frogging traditional competitors.
A strong believer in education, Andrew enjoys sharing his experiences and knowledge with students from around the world.
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Reviews
By Elizabeth Thom on 3/25/2022
very basic explanations- does not go into enough detail and when he talks he goes very softly and almost mumbles his words which becomes difficult to hear.
By Arjan Schoorl on 8/23/2020
The course tells you about the basics of Retargeting. It doesn't explain how to setup funnels, campaign and ads.
By Muthu b on 9/24/2019
configuring google tag manager is fine, but what do we do with the tag manager? creating a sample tag and explaining how it works would have been nicer.
By Brian Reichle on 1/29/2019
This is probably the best course I've taken on Udemy. He covered a lot of information in a short amount of time. I'll refer back to it as I create more remarketing campaigns.
By Michael Gajdus on 9/18/2018
I found the speaker engaging and easy to listen to. The content was well laid out and I found it comprehensive. Moreover, his pronunciation was clear and I would definitely recommend him for international users who perhaps aren’t native English speakers. I work in an international business environment and I believe the course would be accessible to my entire office from intern up.
By Frederique Hull on 9/1/2018
Great course to learn about retargeting and be able to do it right away. Simple, practical, easy to understand and implement. Very useful!
By Julia Miechowicz on 7/16/2018
Great easy to follow and very practical course. Useful especially for the beginners. I now feel I have enough knowledge to start testing retargeting campaigns but I also feel there is a lot more to it. Could do with a little bit more in depth information. I'd say it is a perfect base for a further learning. I also really liked the way the course was presented.
By Louise Ancram on 4/20/2018
Thought this course might be a bit of a stretch for me, but it was so clearly explained that I ended up really enjoying it. Instructor was enthusiastic and easy to follow.
By David Peters on 4/12/2018
Really enjoyed this course! Engaging and enthusiastic instructor who explained things in an easy to follow way. It was a good level for me (someone who has run a few basic Adwords campaigns in the past) and I felt it was a good pace! Would highly recommend!
By Alex Charraudeau on 4/11/2018
Really helpful course for me. I'm looking to launch a business and this has helped me with some really practical (and up to date) strategies. Really easy to follow and charming instructor. Nice blend of theory with practical demos/screenshares for actual implementation.
Quality Score
No CourseDuck member has rated this course yet. Taken it? Give each part a thumbs up or down.
Overall Score : 82 / 100
- Video Duration:
1.6h - Price: $29.99
- Provider: Udemy
- Updated:
February 2022 - Level:
All Levels - Language:
English - Certificate:
Yes
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