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Introduction to Neuroeconomics: How the Brain Makes Decisions

The Advanced Business Analytics Specialization brings together academic professionals and experienced practitioners to share real world data analytics skills you can use to grow your business, increase profits, and create maximum value for your shareholders. Learners gain practical skills in extracting and manipulating data using SQL code, executing statistical methods for descriptive, predictive, and prescriptive analysis, and effectively interpreting and presenting analytic results.The problems faced by decision makers in today's competitive business environment are complex. Achieve a clear

Created by: Vasily Klucharev

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Course Description

Economics, psychology, and neuroscience are converging today into a unified discipline of Neuroeconomics with the ultimate aim of creating a single, general theory of human decision-making. Neuroeconomics provides biologists, economists, psychologists and social scientists with a deeper understanding of how they make their own decisions and how others decide. Neuroscience, when allied with psychology and economics, creates powerful new models to explain why we make decisions. Neurobiological mechanisms of decision-making, decisions under risk, trust and cooperation will be central issues in this course. You will be provided with the most recent evidence from brain-imaging techniques (fMRI, TMS, etc.) and introduced to the explanatory models behind them.The course does not require any prior study of economics and neuroscience; however, it might require you to study novel interdisciplinary materials. The course provides an introduction to the methodology, assumptions, and main findings of Neuroeconomics. Our students have different backgrounds; therefore, I have adapted and simplified the course to allow all students to understand the interdisciplinary content. This course will help you to start your progress in the field of Neuroeconomics and to further develop your skills during other more advanced courses and trainings in the future. For some topics, the course will also provide supplementary videos to reveal the opinions of leading experts in the field. Each module provides optional reading material.The course structure is as follows: During each video, you will have to answer some relevant questions. Your answers will not affect your final grade. At the end of each module, you must complete a quiz consisting of 15 questions. To pass the course, you must reach a satisfactory standard in all the course modules by completing all graded quizzes and the final exam. In addition to watching video lectures and taking quizzes, you will receive an invitation to join our forum. We plan to join the discussions in the forum on a weekly basis.Welcome to Neuroeconomics World!Do you have technical problems? Write to us: coursera@hse.ru

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Instructor Details

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' ' ' . '' (2000 .) - ' . . . ' ' , ' (2000-2004), ' , '' (2004-2009). 2009 2013 ' , , ' ' . '' . ' ' . ' , ' Neuron, Journal of Neuroscience, SCAN '. Dr. Vasily Klucharev received his Ph.D. in physiology from the St. Petersburg State University in 2000. Dr. Klucharev is a leading expert in neuroeconomics mechanisms of social behaviour and social influence on human decision making. He has published widely in prestigious neuroscience journals such as Neuron, Journal of Neuroscience, SCAN, and many others. Dr. Klucharev had been involved as a researcher at the Laboratory of Computational Engineering, Aalto University (2000-2004), Erasmus Research Institute of Management (Rotterdam) and Donders Institute for Brain, Cognition and Behaviour (2004-2009), University of Basel (2009-2013). Currently he is a professor, head of the Department of Psychology at the Higher School of Economics, Moscow.

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Reviews

4.6

212 reviews in total

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By Дубновицка on 5-Nov-19

The course has many mistypings and inaccuracies, but still it's a good one. It's quite interesting yet complicated when things get close to the pure neuroscience.

By Graciano G M N on 3-Oct-19

Nice course. It's a new area on neurocience, on which will be very important.

By Luiggi R on 25-Sep-19

Excelent. A well structured course with a huge quantity of information. The videos have been made with a high quality. The homewrok tests are challenging and the learning experience is marvelous.

By Занадворов on 20-Sep-19

I am interested in neuroscience in general. I think a lot about consciousness, self, personality development during infancy, etc.This course is more economics-oriented, but it can be a source of some interesting books and ideas to dig further.

By Lia Q F on 9-Aug-19

My background is in Economics and I was looking for ways in which Neurosciences could inform Economics. What I liked most was to get to know some studies in which different decisions are made when specific parts of the brain are deactivated or hormone levels interfered. Additionally, it was very nice to recall some of the insights biology and evolutionary theories have to offer when attempting to understand human behavior, alone and in groups. Finally, I really enjoyed some of the discussions with experts at the end of each week - I got to know the current state of the art of well-selected topics.What I disliked was the disproportion between the number of hours and content, although I am not sure whether some of it could be skipped... There were several applications to economic settings (let's say these imply decisions where utility or value is at stake), namely self-control, risk-taking, loss aversion, competition vs cooperation, but I would have liked there to be some recap classes highlighting the direct connection between the brain area / neural phenomenon and the observed behavior. The Professor could also show more enthusiasm (facial expressions, voice) since the course is many hours long. Still, the content of the course was nice and covered several insights from the span of disciplines in Neuroeconomics. My impression is that the bridging of disciplines is still very young but has a lot of potential. Good job!

By Gessica T on 9-Aug-19

Such a great course! I hope that in the future will be new courses or even a Degree with Coursera.org regarding this amazing field called Neuroeconomics. I Ve really enjoyed it!

By Liz R on 29-Jul-19

This course was a wonderful introduction to an emerging field. It was quite challenging at times. The course work was well-paced and the professor was engaging. I enjoyed his teaching style within the context of an online course. The material is fascinating. I learned a lot!

By Yelena S on 28-May-19

Very useful course. This field must be developed further in order to better understand the process of decision making.

By Joy S on 15-May-19

Difficult. This is hard stuff, and a new subject.

By Alvaro P on 20-Apr-19

Great course! Even though I am an architect, it was moderately easy to understand the main ideas about neuroeconomics due to the instructor's approach to the subject. I believe this is a wonderful course to start understading the brain and the its role in decision-making. Thanks!

By Sudir V K on 19-Apr-19

A course that sowed seeds for my pursuit into Neuroscience

By Zita R on 16-Apr-19

The course was very interesting, and I keep referring to what I have learned. Yet, it seemed to be too specialized. I could easily follow with a neuroscience PhD in my pocket but I don't think others have this luxory although the topic might interest them. The exercises required too much theoretical knowledge, which didn't help to get a better understanding of the topic. I would love to see a "Neuroeconomics light" in the future.

Showing 12 of 212 reviews

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Overall Score : 92 / 100