Introduction to Neuroeconomics: How the Brain Makes Decisions

The Advanced Business Analytics Specialization brings together academic professionals and experienced practitioners to share real world data analytics skills you can use to grow your business, increase profits, and create maximum value for your shareholders. Learners gain practical skills in extracting and manipulating data using SQL code, executing statistical methods for descriptive, predictive, and prescriptive analysis, and effectively interpreting and presenting analytic results.The problems faced by decision makers in today's competitive business environment are complex. Achieve a clear

Created by: Vasily Klucharev

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Overall Score : 92 / 100

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Course Description

Economics, psychology, and neuroscience are converging today into a unified discipline of Neuroeconomics with the ultimate aim of creating a single, general theory of human decision-making. Neuroeconomics provides biologists, economists, psychologists and social scientists with a deeper understanding of how they make their own decisions and how others decide. Neuroscience, when allied with psychology and economics, creates powerful new models to explain why we make decisions. Neurobiological mechanisms of decision-making, decisions under risk, trust and cooperation will be central issues in this course. You will be provided with the most recent evidence from brain-imaging techniques (fMRI, TMS, etc.) and introduced to the explanatory models behind them.The course does not require any prior study of economics and neuroscience; however, it might require you to study novel interdisciplinary materials. The course provides an introduction to the methodology, assumptions, and main findings of Neuroeconomics. Our students have different backgrounds; therefore, I have adapted and simplified the course to allow all students to understand the interdisciplinary content. This course will help you to start your progress in the field of Neuroeconomics and to further develop your skills during other more advanced courses and trainings in the future. For some topics, the course will also provide supplementary videos to reveal the opinions of leading experts in the field. Each module provides optional reading material.The course structure is as follows: During each video, you will have to answer some relevant questions. Your answers will not affect your final grade. At the end of each module, you must complete a quiz consisting of 15 questions. To pass the course, you must reach a satisfactory standard in all the course modules by completing all graded quizzes and the final exam. In addition to watching video lectures and taking quizzes, you will receive an invitation to join our forum. We plan to join the discussions in the forum on a weekly basis.Welcome to Neuroeconomics World!Do you have technical problems? Write to us: coursera@hse.ru

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Instructor Details

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' ' ' . '' (2000 .) - ' . . . ' ' , ' (2000-2004), ' , '' (2004-2009). 2009 2013 ' , , ' ' . '' . ' ' . ' , ' Neuron, Journal of Neuroscience, SCAN '. Dr. Vasily Klucharev received his Ph.D. in physiology from the St. Petersburg State University in 2000. Dr. Klucharev is a leading expert in neuroeconomics mechanisms of social behaviour and social influence on human decision making. He has published widely in prestigious neuroscience journals such as Neuron, Journal of Neuroscience, SCAN, and many others. Dr. Klucharev had been involved as a researcher at the Laboratory of Computational Engineering, Aalto University (2000-2004), Erasmus Research Institute of Management (Rotterdam) and Donders Institute for Brain, Cognition and Behaviour (2004-2009), University of Basel (2009-2013). Currently he is a professor, head of the Department of Psychology at the Higher School of Economics, Moscow.

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Reviews

4.6

212 total reviews

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By Daniela A L R on 10-Dec-15

Clearly presented and well organized material.

By Florence A K on 17-Mar-18

I really enjoyed this course. It provided a nice description of the field. The professor did a great job of presenting the information. He made use of primary source graphs and materials, and even had guest lecturers who are well known in the field. Coming from a neuroscience background I thought it was just a bit simplistic, but not overly, and was a great intro to the field. Just what I was looking for. Personally, I would have liked a bit more depth into some of the data, but I also understand that people with different background may have found that confusing. Overall, I would suggest this class.

By Dirk C on 23-Dec-16

Thank you, very interesting. A bit difficult occasionally!

By Crystal G on 1-Apr-19

Challenging!

By Kaushlendra d on 26-Feb-16

Great course, easy to understand and very interesting.

By Matten B on 6-Dec-15

Unexpectedly rich in information, and of the same standard as an introductory university module

By Christian S on 12-Feb-16

Great course!

By Juan C E D on 22-Oct-17

Curso muy interesante y sirve de actualizaciónBrillante.

By Félix M on 27-Jun-16

Well spoken professor, fair quizzes, and very interesting material. Will help me understand how to work with patients in a Physical Therapist setting better

By Yang H on 4-May-17

This is completely full view on current stage of the Neuroeconomics - from zero level of neurons actions up to social behavior of humans and groups. Many thanks to Vasiliy for his efforts to present this course here

By Gabriel M P on 10-Nov-15

This course is awesome, it will open your perspectives about economics and psychology, highly recommendable.

By Diego F E on 1-Jan-16

I really enjoyed this course. Therected were repetitions but I think that goes hand in hand with learning. The statistics were questionable but so is everything in Neuroscience :D