Marketing Analytics: The Full Marketing Research Masterclass (Udemy.com)

#1 Course on Marketing Analytics: Become a marketing analytics & strategy expert

( 95 Reviews )

Created by: Business Hero

Produced in 2017

What you will learn

Know how to successfully prepare, conduct and analyze qualitative and quantitative research
Unterstand emotion-based selling through the means-end theory & a concept called "laddering"
Set up their own data-driven emotion-based marketing strategies and funnels
Use Google tools like Google Trends, Google Shopping Insights & Consumer Barometer to do data-driven market research
Master the skill of reverse-engineering marketing behavior by institutions, brand and solopreneurs
Know how to analyze your competitor's/anyone's marketing strategies

Quality Score

Content Quality

Video Quality

Qualified Instructor

Course Pace

Course Depth & Coverage

Overall Score : 78 / 100

Course Description

Wouldyou liketo become an expert in marketing analytics and learn the approach of emotion-based buying? Do you want to know how to use the means-end theory in order to get deep insights into one'spsych and control it?
Then this course is for you.

My name is Leon Chaudhari and I now alreadyserve more than 22.
000 students in 26 courses hereon Udemy.

In this course, I will take you from a complete beginner in marketing to an expert in marketinganalytics and strategy.

Here is what you are going to gain from enrolling in this course

Our Masterclass course starts out by teaching you the fundamentals of quantitive and qualitative marketing strategies, afterwards you will receive my complete guide on customer research and market research which will introduce you to marketing analytics. We will then cover dozens of software tools and strategies to analyze and improve existing marketing strategies for brands, projects and solopreneurs.

You will learn the complete approach of emotion-based costumer research through the means-end theory. I will teach you how to take control over other peoples' decision making through means-end laddering and you will learn how to sell to people through emotions.
After watching this course, you will be able to...
Know how to successfully prepare, conduct and analyze qualitative and quantitative researchUnterstand emotion-based selling through the means-end theory & a concept called "laddering"Set up their own data-driven emotion-based marketing strategies and funnelsUse Google tools like Google Trends, Google Shopping Insights & Consumer Barometer to do data-driven market researchMaster the skill of reverse-engineering marketing behavior by institutions, brand and solopreneursKnow how to analyze your competitor's/anyone's marketing strategiesand much more!

When you are finished with this course, you will know how to apply the means-end theory. You will be an expert in marketing analytics and will master the skill of data-driven research.

Now, I want my students to always feel comfortable when they make a purchase, thats why I have uploaded multiple free videos for you to view at any time

Also, I offer you a 30 day money back guarantee

YOUHAVENOTHINGTORISKBUTEVERYTHINGTOGAIN!

Its time to take action. This offer wont last forever.

Go ahead and click the take this course right now button and I will see you in the course. Thanks again for enrolling!

Yours sincerely,

Leon Chaudhari

- instructor -Who this course is for:
People who wants to become marketing analytics expertsEntrepreneurs who want to succeed at online and offline marketingOnline marketers who want to understand and improve their own marketing strategiesMarketing analytics experts who want to improve and broaden their skills

Time: 3.5h

Instructor Details

Business Hero

3.9 Rating
95 Reviews

Business Hero is an educationalstartup company based in Berlin, Germany. We provide business education in fields such as business development, branding, drop shipping, business research, protect management, drop shipping, business management, customer experience, marketing, sales strategies & management, and much more.
We are a team of online teachers, who teach with passion, from experience, and with an easy-to-understand way of teaching.
PASSION: Boring online courses? NOTwith us!All of our courses are taught with passion, are project-based and offer multi-media content that will not just make the courses more interesting but will also help you to remember more of what we teach.
EXPERIENCE: All of ourteachers have a professional industry background and can only teach for Business Hero if they have a proven track record of legitimate successes in their field. Many of hour teachers have givenlectures at universitiesand/or have been active in their particular industry.
EASY-TO-UNDERSTAND:Business Hero makes sure that all courses are UPDATED all the time and are easy to understand. Our teachers are constantly checked on quality, relevancy, correctness, comprehensivenessand more!
What we offer our students...
Certified courses in various subjects
Expert instructors with years of experience in their field
24/7 support for all our students,Skype calls and personal me

Reviews

3.9

95 total reviews

5 star 4 star 3 star 2 star 1 star

Write a Review

By Nitika on 12/20/2020

This course gives a very superficial knowledge on marketing analytics. Just talking about online marketing and taking examples. You do realize not all the products can be only sold online. It seems like teaching marketing to 10th standard student. Very disappointing. No marketer can apply all these things in real life.

By Austin Roebuck on 12/13/2020

Some very useful information, and GREAT structure when it came to Marketing Factors and Marketing Strategy. A nice brush up on the fundamentals. However, I would hesitate to call this a "masterclass", especially given the recent changes in SEO/SEM and the massive shift towards video marketing and voice search. International platforms are nice to use for giant corporations and such, but the heavy focus on foreign platforms at the end really detracted from my experience as a freelancer in the USA. I think an update to this course is necessary to bring it up to speed for 2020 and beyond. Overall, though, it was pretty good.

By Afzaal Seyal on 11/24/2020

yes

By Viivia Takaoja on 11/17/2020

The course videos are clear and nicely presented.

By Daryle Macdonald on 11/6/2020

I found the course notes so all is good

By Kylie Grove on 9/6/2020

This is a great match. Some sentence construction errors need to be corrected though... It creates confusion. I know it is not a language course, but analytics is quite intimidating. I don't want to get confused ...

By Chan Yen Feng on 9/4/2020

Starts off with a little too general, but provides great resources on where to do market research!

By Nidhi Sharma on 7/27/2020

yes it is a good match for me as I beginner in marketing analytics and wants to pursue PhD in marketing so for research, it will help me

By deekshitha allishetty on 7/24/2020

Teaching very fast

By Lynne Bisschoff on 7/24/2020

yes for sure a good match. I will be able to apply in my daily work

By Javier Bonilla on 7/17/2020

My favorite part was the tools

By Shubham Kotnala on 7/17/2020

i have network issue in my area, and there is no download button, thats creatingb issue for me.
Resources are not there, page says resources are blank/blocked.
sometime network is good still video stucks.
soetime videos playing timeline bar automatically comes on screen and go off screen frequently while watching video, it distarct a lot.