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LifestyleOnline Marketing For Your Local Business Made Simple (Udemy.com)
Specific, hands-on techniques from a digital marketing pro so you can be successful using social media, SEO, and ads.
Created by: Eric Poulin
Last updated May 2016
What you will learn
- In this course, you'll learn how to effectively communicate your business message to potential clients and describe what makes your business special
- By the end of this course, you'll have your business setup with a website and automated on social media
- By the end of this course, you'll be able to effectively run a Pay-Per-Click (PPC) advertising campaign
- By the end of this course, your web presence will be search engine optimized (SEO) so people search for your product/service will be able to find you
How it compares
Against the other 314 rated Udemy courses in Social Media Marketing on CourseDuck:
- Rating4.4 out of 5higher than 51% of them
- Reviews324#171 of 315 by number of reviews
- Length4.6 hourslonger than 61% of them
- Last updatedMay 2016earlier than 93% of them
Course Description
Learn how you can use the Internet and Social Media to promote and grow your local business, interact with current and potential clients, and dominate the local online presence for your business type.
We'll start by helping you craft your communication about your business by developing a unique selling proposition (USP) and create a Core Story or Stadium Pitch you can use to effectively tell people about what you do. You'll learn how education-based marketing is the best way to convince people to do business with you.
If you don't have a web site, you'll learn how to get an effective website, how to structure it, and how to optimize it so Google and other search engines can index it properly. You'll also learn how to use keywords in your web presence so you are being found by people looking for what you sell.
You'll learn how to set up an email list for ongoing marketing and how to blog effectively.
You will get your business set up on Google, Facebook, Twitter and LinkedIn and you'll learn how to save time using Hootsuite to manage your social media presence and interactions.
You'll also learn why Pay-Per-Click (PPC) advertising is the best form of paid advertising and how to set up a campaign on Google Adwords and on Facebook.
Most of the techniques reviewed are completely free and the few paid options are clearly explained so you can control how much you spend on marketing online. All you need is the desire to grow your business and reach out to people online.
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Instructor Details
- 4.4 Rating
324 Reviews
Eric Poulin
Eric is a web developer and online marketer with experience in technology and design. Eric has presented and engineered many websites and webinars and knows how to distill the important pieces of a solution into easy-to-understand chunks. Eric is also an expert on web marketing techniques including search engine optimization (SEO), email marketing, and social media.
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Reviews
By Prasan Navin on 11/9/2020
Good info. I'm consolidating concepts that I know and also learning a few new things. But as of 2020, many things are not relevant or less relevant. I think this course needs a serious updation
By Sibangilizwe Malinga on 7/28/2020
YEs exceptional and well matching my needs. I however need to go allover again to understand more content an skills particularly on web presence, email marketing and writing of Blogs. I certainly enjoyed the writing of the core story and keping on referring to it on all other sections. More time and writing of my own notes is needed as I proceed and re do this course.
By Joseph Raven on 4/3/2020
Very good but not up to date content though the concepts are evergreen. I liked it and learned new things.
By Murtuza Adenwala on 4/6/2019
It is very nice program to understand online marketing. Learn and start to act on it and will see amazing result. Good course content. Thank You.
By Dennis Lee Bates Jr. on 3/10/2019
From what I have see, the instructor is fairly knowledgeable in the subject matter. However, the constant focusing from the camera is a bit distracting, perhaps this would have been better presented as a presentation rather than a video.
By Hyein Lee on 11/24/2018
Most of the sites that were used to explain were out-dated. So I think it's not synced to follow up with up-to-date marketing strategies. However, it is very informative for who newly started a small business or gets started to be interested in this area.
By Michael Merritt on 7/3/2018
It is definitely easy to understand but the content could be a bit more engaging. I do see, however, what the instructor is trying to accomplish and will admit that more engaging content would be a bit of a challenge with this style of class. I am satisfied with what I learning so far and would recommend this to anyone wanting to learn marketing.
By Mina Stanovich on 6/21/2018
Great course from beginning to end. This course was well organized and detailed in a way that was easy to follow and understand. Done at a good pace and loved the actual training on how to go through the different social medias and navigate through the settings. Thanks!
By Larasati Dena on 6/17/2018
He explains clearly and so complete. I can't imagine before that my insight on this topic is very much lagging. Then i feel enlightened. thankyou
By Ryan Smith on 10/31/2013
Very relevant information for local businesses. Eric explains it very clearly and gives you simple to follow instructions. I highly recommend you take this course if you have your own business!
Quality Score
No CourseDuck member has rated this course yet. Taken it? Give each part a thumbs up or down.
Overall Score : 88 / 100
- Video Duration:
4.6h - Price: $39.99
- Provider: Udemy
- Updated:
May 2016 - Level:
All Levels - Language:
English - Certificate:
Yes
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