Product Sales 101: "Best Demo" Award (Udemy.com)

I want to show you 24 secret demo techniques to impress clients and win relationships…

   …so that you can demo like the pros by avoiding the classic amateur pitfalls and knowing exactly how to overcome them.

These are the same 24 strategies I’ve used to help hundreds of business leaders analyze and maximize their demo process.

This recipe has been tested with REAL demo audiences…

…and it does work!

Let me ask you a question…

Does demoing come easy for you?

Here’s what real, professional demoers had to say when I first started learning about this whole demo world…

“Most people don’t realize how hard this is.”

“Just being a good speaker and knowing your product, service or software isn’t enough.”

“You’re going to be compared against professionals.”

“Demoing is WAY more challenging than anyone imagines. Many people, including our customers, don’t appreciate it’s complexity and then fail at demoing, and don’t even know it.”

You see it yourself when demos start to lose you early on…

…or you just walk away and don’t take any action...

…and the things that work in a normal presentation or training don’t work as well in a demo (and vice versa).

For example…

“If you phrase your sentences correctly, you can go at a much faster pace than you should go in a lecture or a training class. In a training session, the message you are trying to communicate is navigation and concept. In a demo, you should give them the impression of an effortless flow through the application.”

So here’s how we’ll get you demoing effectively by avoiding the classic pitfalls and knowing exactly how to overcome them …

Demo: Impress Clients, Win Relationships

Like I said, these are 24 secret techniques…

I know they’re secret because it took me 2 years of observing, interviewing and analyzing some of the top demoers in the world to figure these out.

They don’t teach you these in school…

I’ve never read them in any book…

…and most sales and business professionals have never even heard of these 24 techniques…

In techniques 1 – 6 we’ll show you how to prepare for the demo and open professionally…

In techniques 7 - 15 we’ll optimize the demo by keeping the audience engaged, following along and understanding everything you say and do…

Specifically, we’ll cover…

•How to get people to listen AND REMEMBER the time they spent with you…

•Exactly what to do with your volume, pace and inflections to excite, stress importance, distinguish, callout and re-engage…

•The top 7 mouse mistakes and how to avoid them (including how to talk benefits while mousing and keyboarding…

•How to ensure your audience always knows where you are, where you’re going, and what’s happening next…

•The most common repetitive phrases and fillers in demos and how and why to eliminate them…

•The #1 way to demo so that they actually get it…

Techniques 16 – 24 are all about overcoming and mastering problems and getting them to take action!!!

In these final techniques, we’ll cover…

•How to make sure your mistakes go unnoticed…

•The 3-step quick sheet to answer demo questions like an expert even when you have none…

•The exact steps to handle environment issues, audience disruptions and regain control from “swirl”…

•How to close so that it sticks with them and they respond with enthusiasm and a good impression…

•The “three-quarter time check” that ensures you always hit every item, meet their needs and end on time…

•And much, much more…

Again, these are the same 24 secret techniques I learned from dozens of the top demo professionals in the world…

…and you’ll get to see me model… exactly how to do it… with real demoers…:)

…so I know it works!

Personally, I wouldn’t attempt to give a demo without a proven, step-by-step recipe to follow…

…and this is especially true if you’re demoing software or a complicated service or product.

I mean it!

DO NOT Give Another Demo Until You’ve Watched This Video!!!

Have you ever heard the expression…

DUET: Difficult for Us, Easy for Them?

That’s what’s wrong with most demos!

It’s easy for the demoer and difficult for the demoee…

…and customers don’t get it!

At Rule the Room Public Speaking, we’ve already done all the hard work…

…interviewed, observed and analyzed dozens of the top demoers in the world.

…documented all the mistakes and figured out what works (and what doesn’t).

Don’t get me wrong…

We’ve made our fair share of speaking mistakes in our own demos too :)

That’s why we’re so careful to document WHAT WORKS into a simple, easy to follow recipe and video guide so that everyone we coach can duplicate the results.

In the past, these 24 Demo Secrets were mine alone…

…but now I’m making them available to the public.

So now you can give demos that make sense!

And you can have access to these 24 techniques to impress clients and win relationships…

Here's what others have to say about this course:

"I must tell you that one of your UGM presenter-prep talks has stuck with me for years -- and helped me win a "Best Demo" award earlier this year at my current company :) The part I remember most -- 'Say what you're gonna say... say it... and say what you said.' Just wanted to be sure you knew your positive impact."

-Karly Segal – Implementation Project Manager at Aventura

"A couple of things that I really enjoyed in this class is the real world application that we can quickly turn around and apply the things that we learned today to our next demos. There are minor, minimal changes that we can make, simply better using our mouths, improving the way in which we scroll, things that allow us to quickly incorporate those and allow us to improve our demos right from the start." 

-Kate Schuett - Trainer Dean/SSM Health