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Professional Diploma in Copywriting and Business Writing (Udemy.com)

Copywriting, Content Writing, Content Marketing, SEO, Writing, Business writing, Career and Freelance strategy

Created by: MTF Institute of Management

Last updated December 2025

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What you will learn

  • Course about profession of copywriter, prospects
  • What is copywriting and who is copywriter
  • Text styles and formats
  • How to effect on reader through the text
  • Texts for social media
  • Texts for landing page
  • SEO texts
  • Selling texts
  • Commercial offer
  • Technical tasks
  • How to look for a job
  • Obtain the official MTF Institute Certificate and Student ID to verify your new skills.
  • Boost your professional visibility by adding a verified MTF certificate to your LinkedIn profile.
  • Demonstrate your commitment to professional growth to recruiters with recognized credentials.
  • Join a global network of MTF professionals and gain access to exclusive business insights.

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Quality Score

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Overall Score : 90 / 100

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Course Description

Welcome to course: Professional Diploma in Copywriting and Business Writing


You will know about: what is copywriting, its prospects, selling texts formulas, how to write SEO-texts, how to write texts for social media, SMS mailing, email mailing, how to write texts for landing pages, how to affect on reader and their emotions, how to write emotional texts, structure of commercial offers and technical tasks, how to look for a job and lifehacks for applying for a job.


Course provided by MTF Institute of Management, Technology and Finance

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.

MTF is present in 218 countries and has been chosen by more than 950 000 students.


Exclusive: The Career Accelerator Edition

Why is this course unique?

By enrolling in this special edition, you unlock three strategic career advantages:


1. Dual Certification & Direct Verification Go beyond the standard. Upon completion, you will receive not only the Udemy certificate but also the Official MTF Institute Certificate and Student ID.

· Direct Validation: You will gain access to our automated system to issue your credentials instantly directly from the Institute.

· Credibility: This independent verification adds a layer of professional authority to your CV, recognized by our global partners.


2. Portfolio Building & LinkedIn Visibility In job market, visibility is everything. We don't just teach you skills; we help you showcase them.

· Show, Don't Just Tell: We encourage you to post your course projects and case studies directly to your professional profiles.

· Career Boost: Follow our guidelines to add your new certification to your LinkedIn profile correctly. This simple step significantly improves your visibility to recruiters and demonstrates your commitment to continuous professional development.


3. Access to a Global Professional Community Education is more powerful when shared. You are not learning alone.

· Network: Join thousands of professionals worldwide who trust MTF Institute.

· Stay Informed: Gain the opportunity to subscribe to our industry insights and newsletters, keeping you ahead of trends in management and technology.

Start your transformation from a student to a recognized professional today.


After finishing a course you will get: key knowledge about the work of a copywriter, text formats, how to write them and where to use them; selling texts and their formulas; rules for writing sms and email mailing; rules and structure of writing seo texts; rules for writing a commercial offer; text styles, where and how to look for work


Course Plan:

1. About profession, text styles and formats

2. Emotions in texts

3. Texts for social media and landing page, SEO text

4. Selling texts

5. Commercial offer

6. Technical specification, where and how to look for a job


Course Full Description and Welcome Letter:


Hello!

Welcome to the сopywriting course

In this course, we will learn the key and most important knowledge and skills for a copywriter. The course is compiled based on my experience and the requirements of different companies.

I want to draw your attention to the fact that each lesson has its own homework. By completing these tasks, you will be able to better understand the material covered and already replenish your portfolio.

After completing this course, you can safely get a job without being afraid of not knowing something.


A little about me

My name is Zhansaya, but for you I'm just Saya


I've been writing since I was a teenager. At first it was longreads for my Instagram, then I decided to monetize my skills and got a job as a copywriter in an educational center. Then I worked as a freelance copywriter in an advertising agency, in the medical and educational fields.

I really love this profession: it gives you the opportunity to express your creativity, regulate your work schedule and grow professionally.

I wish you new knowledge and hope that the course will be useful and effective for you!


Linked topics:

  • Copywriting

  • Content writing

  • copy writing

  • copywriter

  • Content Creation

  • seo copywriting

  • social media content creation

  • digital content creation

  • Writing

  • creative writing

  • blog writing

  • business writing

  • business english

  • technical writing

  • business communication

  • Creative Writing

  • story writing

  • content creation

  • content marketing

  • content creator

  • SEO

  • SEO strategy

  • content strategy

  • content writing course

  • seo content writing

  • content writer

  • seo training

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Udemy Discount

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Instructor Details

MTF Institute of Management

MTF Institute of Management, Technology & Finance


MTF Institute is a global educational and research institute headquartered in Lisbon, Portugal. We offer hybrid business and professional education in the areas of Business and Management, Science and Technology, and Banking and Finance.

MTF Institute R&D Center conducts research in Artificial Intelligence, Machine Learning, Data Science, Big Data, Web3, Blockchain, Cryptocurrency and Digital Assets, the Metaverse, Digital Transformation, Fintech, E-commerce, and the Internet of Things.

MTF Institute is an official partner of Deloitte, IBM, Intel, and Microsoft, and is a member of the Portuguese Chamber of Commerce and Industry and the Union of Trade and Services Associations of Lisbon.

MTF Institute has a global presence across 216 countries and territories and has been chosen by over 1 million students.


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Reviews

4.5

991 ratings on Udemy

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By jayavardhan reddy on 10/15/2025

I have seen the course interesting but, here the explain the concepts which you have done with any projects and properly guiding it. Only that, the problem is relevant projects and freelancing people add some in videos to get more views and entirely, I liked the concept.

By Richa KK on 11/26/2024

As a beginner in copywriting, this course was amazing to help me create a strong base on my understanding of copywriting. I will surely take more courses to advance my understanding.

By Jecoliah Arian Alamba on 10/29/2024

I enjoyed every bit of the course. It opened my mind to doing things professionally and I think it keeps you at an advantage if you are very professional. If has also boasted my morale into doing more and writing more and better because "each writer has its own reader".

By Abduallah Mohamed Elsawy on 8/29/2024

It was abrief of copywriting fundemintals and skills,its apropraite course to beginners ,and in my opinion if you want to honing your skills,dont stop here. thank you

By Mercy Gabriel on 7/13/2024

it's amazing, exceptional and mind-blowing... Thank you so much Udemy for this great opportunity to learn under your tutelage.. I'm Grateful I hope my dreams and aspirations come through as a result of this Courses.. Thank you

By Bokang K. Nkwe on 5/27/2024

It doesn't quite hit the mark in copywriting, but it lays a foundation that I can finally build upon. This course is more of an eye-opener for me and provides a smoother ride into the art of copywriting.

By Sankari Rajya Lakshmi Pillii on 3/15/2024

Amazingly designed course, clear and precise and on point, highly recommended one as it is updated version required in this era. Thankyou, looking forward to complete more courses from you to enhance my skills for my career growth.

By Lindiwe Moeletsi on 1/28/2024

This course was definitely a match for me; it was interesting to learn more about copywriting and how different styles of writing can have a positive impact to readers and audiences.

By Sanchita Dey on 1/19/2024

Very good understanding about copywriting & business writing as a beginner. At the middle of the course where different types of writing we are learning, if some example was there for each, that would be very helpful as a beginner to understand the style. I will definitely try to implement all the valuable insights I learnt from this course

By Christian Escalona on 9/7/2023

It is a good course, well explained and easy to follow, with a good amount of exercise to practice. Yet, it would have been better with more than one example in each topic.

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