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Search Engine Marketing (SEM) from an ex-Googler (Udemy.com)

Learn Online Advertising (SEM) through hands on approach learned from working at Google and managing million $ accounts.

4.1
84 reviews

Created by: Amitabh Verma

Last updated December 2014

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What you will learn

  • Create and run Search Engine marketing campaigns on Google AdWords
  • Optimise campaigns to get the best possible results
  • Apply tricks and techniques for great ROI, and run campaigns for online sales, lead generation or brand building.

How it compares

Against the other 173 rated Udemy courses in Marketing on CourseDuck:

  • Rating4.1 out of 5higher than 7% of them
  • Reviews84#157 of 174 by number of reviews
  • Length4.8 hourslonger than 59% of them
  • Last updatedDecember 2014earlier than 100% of them

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Course Description

The course teaches you Search Engine Marketing, and especially, how to use Google AdWords to meet your marketing objectives. This is an indepth course, with practical hands on guide. You can expert to start running campaigns for top brands after undergoing this program. I have ensured that only the crux of digital marketing is included in the program, so that you only work on what is necessary and are not overloaded with a lot of material which you can never finish.

Its a course meant for Search Engine marketers, entrepreneurs or students willing to get into the magic world of online advertising and digital marketing.

The course contains 3 parts - Online Advertising Fundamentals, Search Advanced, and Display Advertising. In this program, you will learn all about creating, managing and optimising campaigns meant for brand building, lead generation or online sales. You will learn to run campaigns for search and display networks on desktop, and mobile platforms using text, image, rich media or video ad formats.

A very comprehensive program for everyone in Online Advertising. The program will also prepare you for the Google Certification exams and help you get Google AdWords certified.

Read More All Levels All Levels product length iconTime: 4.8h

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Instructor Details

Amitabh Verma

Amitabh is an ex-Googler leader with more than 20 years in leadership positions in technology, banking and education industry. At Google, Amitabh led the Global Advertising services team that worked with millions of advertisers globally and ensured that the small and medium businesses got the best ROI from the search, display, shopping, mobile and youtube ads.


Post Google, Amitabh founded AMP Digital which has worked with brands like LG, HP, Avaya, Roche, USP, Cipher Cloud, Dr Reddys' Lab etc to deliver world class digital marketing services and consulting to them.

Amitabh is currently working on getting personal branding solutions to the masses so that everyone can brand themselves online and maximise their potential.

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Reviews

4.1

84 ratings on Udemy

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By Leyla on 2/22/2021

This course is not what I thought it would be. It has a focus on Google whereas I thought we would be getting taught an overencompassing SEM strategy

By Arun Nautiyal on 12/10/2020

Seems good. Covering from basics. Though I know quite some concepts but it's good clarification and precise information.

By Eduardo on 6/22/2020

It is a very complete course, but still quite basic if you already have some knowledge on SEM.

By Olaleye Oluwabukola Mary on 5/14/2020

This course is a good way for me to start up.i also need the practical aspect to me able to function as required.

By Vanja Scekic on 12/5/2019

Super course, highly recommend

By Alexander Adelabu on 10/13/2019

Great useful information

By Makenna Peach on 8/29/2019

It is a little dated but rich with information that is still mostly applicable today.

By Omar Ayas on 4/2/2019

I am about to start my career in SEM, so these easy to understand videos have been helping a lot!

By 4040 Group on 1/27/2019

Old - adwords examples still show right-hand column ads

By Ganga Tharayil on 1/27/2021

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Overall Score : 82 / 100

Search Engine Marketing (SEM) from an ex-Googler
Visit course on Udemy Write a review
  • Video Duration: icon 4.8h
  • Price: See price on Udemy
  • Provider: icon Udemy
  • Updated: icon December 2014
  • Level: All Levels All Levels
  • Language: icon English
  • Certificate: icon Yes
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