UdemySocial Media MarketingPaid courseAll LevelsCertificate

Social Media Management: Crisis Communications (Udemy.com)

Managing Negative Social Media Mentions on Facebook

4.1

40 reviews

Created by: CW Fong

Last updated February 2018

What you will learn

At the end of my course, my students will be able to identify a potential crisis, assess it impact on the organization and take the necessary actions to deal with the crisis

How it compares

Against the other 314 rated Udemy courses in Social Media Marketing on CourseDuck:

Rating4.1 out of 5higher than 12% of them
Reviews40#304 of 315 by number of reviews
Length0.6 hoursshorter than 99% of them
Last updatedFebruary 2018earlier than 85% of them

Course Description

Social Media has fundamentally changed the information environment in which we operate. Crisis communications strategies that do not reflect this new environment are at best ineffective, and at worse, disastrous. This course is designed for Business Owners, Brand Managers and PR Professionals who are responsible for the reputation and brand of their company.

At the end of this basic course, participants will be equipped with the knowledge and skills to successfully identify a social media crisis, assess its impact on the organization and know the necessary steps to take to deal with the crisis. The course will also cover the impact of social media on PR and Branding, help participants understand the characteristics of a crisis, know the 5 essential elements of an effective crisis communications plan and use the SCAER Framework (a decision making tool for managing negative online mentions).

The instructor has conducted numerous in-house training for MNCs and government officials from ASEAN countries like Malaysia, Myanmar, Brunei and Singapore.

All Levels

Time: 36 mins

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Instructor Details

CW Fong

4.1 Rating
40 Reviews

Founder and Principal Consultant at CW Fong & Associates. CW Fong & Associates is a boutique communications firm that specializes in branding, digital strategy and crisis communications.

I am an experienced communications specialist who has successfully developed and executed communications campaigns for SMEs, MNCs and at the highest level of Government. I have successfully led teams and provided strategic counsel in complex and fast-paced environments. Professionally, I developed the communications frameworks I use and these frameworks have been published in leading professional and business publications (local and overseas), and have been taught to the government officials of ASEAN countries like Myanmar, Brunei, Malaysia and Singapore. My core competencies are in:

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Reviews

4.1

40 ratings on Udemy

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By Francisco Ramírez on 5/11/2020

No habla claro el inglés y los subtítulos están peor.

By Maryam Ali Sheikh on 1/23/2019

really its help me to identify a potential crisis, assess it impact on the organization and take the necessary actions to deal with the crisis thanks

By Anne Dolinschek on 6/27/2018

Most of the points were valid, but I didn't agree at all with how to respond to complaints online. Whether it's high credibility and impact or low, you should NEVER "dispute" aka confront people online - even if they're trolls. You should always try to take the conversation off-line to resolve it. You should also NEVER ignore a complaint. It might be picked up by someone with high influence and go viral.

By Stephanie Ramdhanie on 11/22/2017

The instructor used his expert advice to concisely highlight a useful framework to identify, assess and accurately manage crises in social media.

By Kirsty Brown on 11/1/2017

Helpful and simple to remember response to social media crisis.

By Tebogo Mphahlele on 9/7/2017

Refreshing content on crisis management

By Margaret Lovell on 3/18/2017

This is exactly the crisis communications class I was looking for, since its emphasis is on social media crisis, which is where there is so much focus. For those of you who work in communications and want a framework on how to best deal with these crises, I highly recommend this course. The SCAER framework is perfect. I'm glad that CW created this course for Udemy. I look forward to any future courses he decides to teach here.

By Markus Kaminski on 3/4/2023