LinkedIn LearningSocial Media MarketingFree courseBeginner levelCertificate

Social Media Marketing Foundations

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Created by: Brian Honigman

Produced in 2020

Course Description

Social Media Marketing Awards Best Crash Course

Social media dramatically altered marketing by allowing businesses to directly engage with customers and vice versa. Brands that stand the test of time will use these platforms to create fresh connections and build long-term loyalty. In this course, you can learn the basics of social media marketing. Instructor Brian Honigman—a top marketing consultant—explains why making an investment in social media can benefit your business. He shows how to define your audience and craft a social media strategy focused on your organization's goals. He also teaches you how to communicate effectively on leading social networks such as Facebook, Instagram, and Snapchat; drive results with paid ads; and measure your success.

Learning objectives

Developing a social media strategy
Defining your audience
Choosing the right channels
Publishing best practices
Building and maintaining a community
Selling on social media
Measuring activity
Innovating with social media marketing

Beginner Level

Time: 1h

Instructor Details

Brian Honigman

Marketing consultant Brian Honigman helps NGOs, media brands, and tech companies succeed with marketing.

Brian is an adjunct professor at the New York University School of Professional Studies and a contributor to the Wall Street Journal, Forbes, and the Next Web.

Named a "digital marketing expert" by Entrepreneur and a "top social media pro" by Social Media Examiner, Brian delivers strategic consulting, coaching, and training for marketers and leaders at the United Nations, People magazine, Thomson Reuters, the Weather Company, Asana, Sprout Social, and others.