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The Last Amazon FBA Course - Private Label Guide (Udemy.com)

** 53+ Hours! #1 Amazon FBA Course !** Million Dollar Amazon Seller Teaches Everything About How To Sell on Amazon FBA

4.0
7,045 reviews

Created by: Brock Johnson

Last updated August 2025

Our take

Based on the ratings of 7,045 students, a sample of their written reviews and the syllabus, as the course stood in August 2025. No course pays to be reviewed.

Brock Johnson's course is a private label Amazon FBA walkthrough that runs about 52 hours across 360 lectures and 47 sections. It opens with an A-Z overview for beginners, then moves through product research, supplier sourcing, shipping, listings, photography, launch, PPC, outsourcing, reimbursements and trademark law. Guest experts cover keywords, email follow-ups, PPC and taxes. It is aimed at people who have not sold on Amazon yet, though the later brand and defense sections suit sellers already running a shop.

Reviewers mostly praise the detail and Brock's friendly, easy to follow teaching. One says the guest trainers were excellent and the content showed where their own listing was going wrong. Of 7,045 ratings, over 5,000 are five stars. The complaints repeat, though. It is long, a few videos are duplicated, some links are dead, and there are many interviews and overviews with little summary. One two-star reviewer felt it could shrink to 5 to 10 hours and said it leans hard on partner tools. A non-US seller found some modules did not apply.

The last update was August 2025, which helps for a topic that changes often. Treat it as a big reference to work through in stages, not something to binge. Reviewers who wanted less talk say cutting it would save hours. For a first-time seller who wants the whole process laid out, it is a solid pick. Anyone after a quick overview should look elsewhere.

Best forBeginners starting a private label Amazon business who want every step, from sourcing to PPC, in one place.
Skip it ifYou want a tight few-hour overview, or you dislike guest interviews and partner tool promotions.

Pros

  • Covers the full path: research, sourcing, shipping, listing, launch, PPC, legal and taxes
  • Reviewers find Brock friendly, simple to follow and honest, with real detail
  • Guest experts on keywords, PPC, email and law add outside views
  • Updated August 2025, with over 38,000 students enrolled

Cons

  • About 52 hours, and reviewers say it could be much shorter
  • Some duplicate videos and dead links, plus many interviews with few summaries
  • One reviewer felt it pushes partner tools, and some modules are US-centric
Brock is an absolute Rockstar! So much hard work, time, and dedication were put into this course! And most importantly you can feel that it is sincere and honest info, straight to the point, and really detailed!
Nick Tkachenko, a student

Fits true beginners, since no experience is required, but the long brand and legal sections reward sellers further along.

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What you will learn

  • Proven Strategies to Launch, Sell and Grow Private Label Products on Amazon FBA From 10+ Amazon Millionaires
  • 350+ Videos! | Over 49+ Hours Of Content!
  • 30,000+ Students Taught Across Platforms
  • Proven Strategies to find Profitable Product ideas in markets with low competition and high demand!
  • The Exact Criteria 7 figure sellers use to validate your product idea
  • SOURCING - Where to find the Best Manufacturers, How to Talk to them
  • NEGOTIATING - How to get the Best Price and Best Quality Product From Manufacturers
  • SHIPPING - How to properly Label and Ship your Products to the Amazon FBA warehouses
  • PITFALLS - Avoid common mistakes new sellers make!
  • LISTING - Understand how to create the 'Perfect' Listing on from an Amazon SEO expert who has worked on over 1,000 Products
  • PRODUCT LAUNCH - Rank your product at the top of the Amazon search for your desired keywords (And how to make sure it stays at the top!)
  • REVIEWS - How to gather positive reviews to create trust
  • Strategies to eliminate the risk of failing your product & how to get back your initial investment in any case! Start over!
  • Create a highly converting Amazon Listing that makes people want to buy your product instead of the competitors
  • Calculate exactly how much capital you need for your product idea in order to compete in your market
  • Save money & get added security by choosing the right payment options
  • Build your own brand - Gain a competitive edge and sell at premium prices
  • Defend your Amazon Listing from Hijackers - Getting your own Trademark & Licenses
  • Understand fundamental business frameworks for long-term success
  • Scale & diversify your business. Add more products and increase revenue fast and strategically

Course content

47 sections · 360 lectures · 52 hours of video 1 quiz, 5 articles

  1. 1Amazon FBA Overview - What To Expect In This Course 4 free previews5 lectures · 47 min
  2. 2Amazon A-Z: Beginners Start Here! 3 free previews10 lectures · 3.6 hours
  3. 3Product Research Overview6 lectures · 32 min
  4. 4Winning Criteria - Product Research16 lectures · 3.1 hours
  5. 5Finding Product Ideas - Product Research4 lectures · 24 min
  6. 6Finding Product Ideas - Keyword & Product Theory - Product Research14 lectures · 2.8 hours
  7. 7Finding Product Ideas - Reverse Engineering - Product Research5 lectures · 47 min
  8. 8Finding Product Ideas - Creative Research Techniques10 lectures · 1.2 hours
  9. 9Pitfalls17 lectures · 2 hours
  10. 10Validation11 lectures · 2.2 hours

Who it is for

The instructor says it suits

  • Beginners - You Want to Learn About Amazon FBA and see if its the right business model for you. We start from having no knowledge about the business model all the way to successfully scaling your business. No Steps left out.
  • Intermediate - You know the Amazon fundamentals, haven't sold yet or tried but didn't see good results. This course will show how to sell on Amazon properly.
  • Advanced - You want to take your business to the Next Level and Increase Profits Conversions and Traffic.

What you need before you start

  • Absolutely No Experience Required. We will start from the Basics and gradually build up your knowledge to Find & launch Your First Product up to running a 6 / 7 Figure Business... Everything is in the course!
  • You will need a Computer with connection to the Internet.
  • A Positive Attitude and Desire to make your Life / Business Better

How it compares

Against the other 148 rated Udemy courses in E-Commerce on CourseDuck:

  • Rating4.0 out of 5higher than 4% of them
  • Reviews7,045#4 of 149 by number of reviews
  • Length51.9 hourslonger than 100% of them
  • Last updatedAugust 2025more recently than 64% of them

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Course Description

** The MOST IN DEPTH AMAZON FBA COURSE ON UDEMY (AND THE PLANET)! **

2** After Successfully Teaching 30,000+ students How To Sell On Amazon on YouTube, Brock Johnson has decided to bring The Last Amazon FBA Course to Udemy! **

** Exclusive Deals! ($1000+ value)** - With this course, you will gain access to exclusive deals we negotiated with the best tools & services for your Amazon business. We’ll help you save thousands of dollars over the course of your Amazon FBA career!

Are you ready to take your career to the next level? In this course, you will learn everything you need to know about How To Sell On Amazon…. from Finding, Sourcing and Selling your First Product to Scaling to 6 & 7 Figures


This course covers all of the important topics that I have applied to Start my Business and Sell Over $8,000,000 on Amazon.

This course is taught by Experienced Amazon Seller Brock Johnson
** Brock's Experience **

  • 12 years of E-commerce experience

  • Selling on Amazon since 2014

  • Sold more than 1,000 different products

  • Has consulted for 7 and 8 figure brands

The contents of this course are all based on my work experience selling over 1,000 products on amazon

Think of this course as "The Encyclopedia of Amazon FBA”.

Course Breakdown:
There are 9 core concepts that I will discuss when you're going through this course.

Introduction: Overview of the Opportunity & a behind the scenes look at why I made this course!

Product Research:
I show Exactly how to Find the Best Products to Sell on Amazon. With over 70+ videos, I dive deep into the multiple strategies on finding the right products to sell & how to evaluate your product ideas for their chances of success!

Sourcing Your Product: Do you think saving $0.20 on your product will make you more money? You are wrong! It will most likely result in lots of trouble and failing your investment! Let me show you several ways on how to properly source your product, how to recognize the highest quality, the right price, and other sourcing strategies to be an effective seller.

Shipping: You'll learn how to create an efficient shipping plan from A to Z, as well as important information involving how to handle your products

Listing Your Product: You have a good product? That’s not enough. In this section, you'll discover the best way to create a highly converting product listings, how to find the best keyword for your products, and the mindset behind winning products.

Launching Your Product: I will teach how to run effective PPC (paid advertising) for your products, how to get your first reviews, as well as go over important tactics vital to your business. All without using questionable techniques often taught by other courses!

Brand: In this section, you'll learn the best way to protect your brand as a seller, and how to have long-term success in your niche. (Advanced)

Payments and Protection: In this section, you'll learn how to save on currency transfer rates & directly increase your profits, how to protect yourself and your business, and tax saving methods.

Defense and Maintenance: Learn the various scenarios that may happen to you as a seller, how to remove hijackers legitimately, and how to approach unavoidable situations.


In this course, I am not just teaching you the step by step guide how to succeed on Amazon, but I also teach fundamental frameworks, which are applicable across most e-commerce businesses. This enables you to think for yourself & not just follow a guide, which sets you up for success in the long term!


This course is updated frequently & will take into account any major changes on Amazon. You will have access to these updates for free after purchasing the course


However, nobody knows everything! That’s why I am interviewing multiple experts from different fields in this course, providing you with incredibly valuable insights!

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Customer Testimonials:

★★★★★" Hey Brock - All because of you, I was able to successfully launch a product and now I make 10 sales per day. You allowed me to invest in my business by giving me all the tools for success at an affordable rate!"

★★★★★“Hey Brock, I wanted to personally thank you for the course you have gifted to the world. I’ve been moving through my journey of succeeding with FBA only to pass 2through so many of the “mastermind” programs convincing myself that I would teach myself. Tonight as I was looking for Chinese agent services I came across your name on helium10 and searched you up leading to the course you created. Don’t have enough words to thank you for offering me this guidance without making a $1000 commitment to join a group! With hard work and commitment, a new future awaits!”

★★★★★“Hey Brock, I finally launched my FBA product and have had great success . I couldn’t have done it without your course. Thank you!”

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Why is it called The Last Amazon Course?

I created this course with the intention of making it virtually accessible to anyone wanting to learn how to sell on Amazon.

Students of this course will learn literally EVERYTHING there is to know about How To Sell On Amazon and should never have to take another Amazon course again. Hence "The Last Amazon Course".

Yes, that is a bold statement and I'm THAT confident in your results.

If you have the confidence, tenacity, and risk tolerance to jump into selling your own products, there is no doubt you will achieve the goals you set for yourself.


Learning the most important topics used by the top Amazon Sellers in the world.

**This course is not a part of the Amazon website or Amazon Inc. Additionally, This course is NOT endorsed by Amazon in any way. Amazon is a trademark of Amazon Inc.
Read More All Levels All Levels product length iconTime: 51.9h

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Instructor Details

Brock Johnson

Brock has been Selling on the Internet since he was 12 years old
In 2014 Brock started selling on Amazon with a $100 investment.
In 2017 Brock sold $6,000,000+ on Amazon with his Private Label Solar Eclipse Brand in only 6 months!

**In total, Brock has sold $8,000,000+ and 5,000 different products on Amazon.

Brock is an Entrepreneur, who knows what it takes to succeed in business and to be your own boss.
** He has never had a full time job, since day he graduated college he has been making a full time income online.

Though renowned for his E-commerce Success, Brock has also
- Founded Two Software companies
- Founded an Education company to help entrepreneurs

And Consulted for …
- Famous Athletes & Musicians
- A Billion Dollar Multi National Electronics Retailer
- Multiple 7 & 8 figure E-commerce businesses

Brock frequently travels around the world going to China meeting with manufacturers and speaking at conferences such as Global Sources Summit in Hong Kong

Read More

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Reviews

4.0

7,045 ratings on Udemy

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By Nikola Vorlickova on 5/28/2022

I'm leaving 3.5 only because there are a few unavailable links. I assume because there are old ones. Also, I found that there are a few same videos. One more thing, it would be great to talk less around. It could save a few hours. However, I appreciate the effort. I have learnt what to expect from becoming a new FBA seller. I would recommend you. Thank you for the course.

By Jen Str on 9/4/2021

Finished the whole course. Any decent teacher could compress the informations provided to 5-10 hours. It was hard to watch the whole course, since he is so hyperactive and always switches topics or forgot what he said. Also the structure could be better. It almost felt like a punishment to watch that course. And a Commercial for Helium and all the other Companies. Probably that is where he makes his real money from. Thats why these he almost forces you to download in the beginning to even be able to follow the course. Not impressed.

By sevdalin paunov on 2/7/2021

It was a good match. It covers a lot of topics. Probably most of what you will need in the beginning, but a large part of the course is just overall talking. There are missing a lot of details of how to do some really important things as PPC etc. it gives you overview what options you have, but not giving you details. Also I have noticed a few videos like 5-6 which are being uploaded in different sections, but are 100% the same. They are repeating. I have noticed a lot of times he is saying "we are going in much more details in later videos" but this actually is not the case. Overall it's really good course to start, but I think it won't be enough for getting successfully started in 2020/2021. May be when was initially created it was a little bit more relevant. Now it's still relevant but it have to have more details on how exactly to do certain things as I already said a couple of times.

By Jo Thev on 1/5/2021

Starts off a bit slow. But the material gets specific and organized once you get past the intro chapters. Definitely worth it, as he relays all info back to first hand experience. I see this course much like sitting down with someone whos already gone through the process, and hes giving you a detailed walk through based on his experiences. This is mostly for private labelling but it covers all of amazon

By Ethel Biagtan on 11/21/2020

Informative but not yet done on it

By kamal ahuja on 11/21/2020

Like the guy. Sounds like he means all he sYs

By Forexsom@Hotmail.Com on 11/21/2020

hundreds of of none sense videos.
just advertising other products

By Ricky Nystrom on 11/14/2020

Love the breakdown and how thorough the instructor is so far

By Shafiq on 11/14/2020

It is the best course for amazon private label. I have learned a lot from this course thanks Borock johnson .

By Joan Havens on 11/14/2020

Well laid out and easy to understand. Not boring.

By Erik Krantz on 11/7/2020

It seems like there is good content here

By Lany Barata on 11/7/2020

yes, im learning a lot so far!

Showing 12 of 319 reviews

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Overall Score : 80 / 100

The Last Amazon FBA Course - Private Label Guide
Visit course on Udemy Write a review
  • Video Duration: icon 51.9h
  • Price: $19.99
  • Provider: icon Udemy
  • Updated: icon August 2025
  • Level: All Levels All Levels
  • Language: icon English
  • Certificate: icon Yes
  • Lectures:360 in 47 sections
  • Practice:1 quiz
  • Students:38,200
  • Subtitles:1 language
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