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TikTok Marketing & Advertising 101, TikTok for Your Business (Udemy.com)

An overview of how you can use TikTok to achieve your business' marketing goals, from an ex-Facebook/Instagram employee.

Created by: Anthony McGuire

Last updated August 2020

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What you will learn

  • Understand How TikTok Works
  • How to Use TikTok Marketing for Your Business
  • Basic TikTok Skills to Get Started Today

How it compares

Against the other 314 rated Udemy courses in Social Media Marketing on CourseDuck:

  • Rating4.3 out of 5higher than 36% of them
  • Reviews80#277 of 315 by number of reviews
  • Length1.6 hoursshorter than 80% of them
  • Last updatedAugust 2020earlier than 75% of them

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Course Description

Why should you care about TikTok?

TikTok is literally the hottest social media app in the world. While many people are aware of this, very few people are aware of how TikTok can be used as a powerful marketing tool for your business. This is your chance to give yourself and your business a competitive advantage by learning about one of the most important marketing platforms of today. If you are a marketer or own a business, you really need to understand TikTok and the impending wave of growth that will turn this platform into a must-have marketing channel.


Some high-level stats:

  • People across the world have downloaded the app 1.5 billion times, and there are currently 800 million active users.

  • TikTok has more users than Twitter, Snap, Pinterest, LinkedIn and is growing at a significantly faster rate.

  • Users spend 52 minutes a day on the app, and 40% of them are under the age of 25.


TikTok is continuing to grow in relevance and its advertising capabilities are evolving every day, with a similar trajectory to how fast Instagram was able to grow. As the platform is relatively new, most people underestimate the power of TikTok and that gives you a window of opportunity to give your business a first-mover advantage. Learn about the uniqueness of TikTok and how it could fit with your current marketing objectives.


Who teaches this course?

Anthony worked at Facebook and Instagram for five years and has the insight you can only get from working at social media companies. He wants to translate his years of experience teaching clients about digital marketing into the world’s best TikTok marketing course. At Facebook, Anthony directly managed relationships with the world’s largest brands and their agencies, advising them on hundreds of millions of dollars in ad spend. His clients included American Express, Procter & Gamble, Heineken, Volkswagen, General Motors and several creative and media agencies across all major holding companies like WPP, Omnicom, Publicis, and Dentsu Aegis.


Anthony travelled around the world hosting in-depth training and education sessions on Facebook and Instagram. He left Facebook in 2018 to advise small businesses and startups on how to approach cross-channel digital marketing and ran campaigns to accomplish goals like driving web traffic, mobile app installs, and lead generation. His unique perspective is something you won’t get from any other TikTok course out there.

Any marketing is as good as the results it drives for your business. This course will provide you with practical instructions and applicable tactics to get you started on TikTok today.

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Instructor Details

Anthony McGuire

Anthony worked at Facebook/Instagram for five years managing relationships with the largest global advertisers and agencies. In 2018, he left Facebook to start consulting with startups on digital marketing, growth and product. Prior to Facebook, Anthony worked at Singularity University in Silicon Valley. He is a published author, DJ, and regularly writes articles about the intersection of technology, entertainment and emerging markets in his newsletter Venn Diagrams.


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Reviews

4.3

80 ratings on Udemy

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By Adewale obanijesu on 7/28/2020

No downloadable resource

By Elena Kamshitskaia on 6/25/2020

As the very basics, the course is nice, but I hoped to learn more about paid ads in TikTok, and there is not much information about it, without screenshots of the advertiser's interface and other important information for marketing people.

By Diana Studenberg on 6/13/2020

I liked the course a lot, but honestly wish that less time was spent on how to use the app, and more on marketing strategies. There are some broad spectrum pts like using hashtags and doing the challenges, following trends. I'd love some more, less obvious, tips like on structuring ads, finding the right target audience, how to create tik tok ads that are effective etc. All in all good info and very 101 intro to tik tok.

By Veronica on 5/31/2020

Great course! Very concise and has a lot of very useful info and marketing tips! I didn't know anything about TikTok and how to use it before, but this class made it easy to understand. I just finished the course and know how to use Tik Tok and got a whole bunch of marketing ideas too, how to promote my content on Tik Tok better! A short course, but lots of valuable info and easy to follow!

By Michael Cachet on 5/25/2020

Perfect pace. Well explained.

By Menno wagenaar on 5/20/2020

"Great course you have put together, Anthony. You have concisely explained how TikTok represents the evolution of digital marketing. From our days working together at Facebook back in 2014, it has been wonderful to see your growth. I can really see your course as useful learning material for all major brands."

By Jake Larsen on 5/19/2020

This is a solid course. It starts with the basics and helps you figure out everything pretty quickly with TikTok marketing. Would be nice to see more of the back-end (ads manager). Tons of amazing case studies too. I can tell Anthony put a lot of time and effort into making this course rock.

By Stuart on 5/6/2020

This course was fantastic. This is one of these courses where you can learn real-world skills from a real expert. Anthony's expertise shines most on the walkthrough to pragmatically apply TikTok to business goals. The course also gave me some great frameworks to map out my wider marketing goals. Very engaging and positive. Looking forward to the follow on chapters too!

By Simon Maennchen on 5/3/2020

I basically went from TikTok Zero, to TikTok Hero in a course of 1.5 hours. Anthony's fun personality coupled with super easy to follow content, made this course very enjoyable and easy to digest. Whether you're new or already experienced with TikTok, I highly recommend you take this course! The thank you video at the end is a nice touch, nice hair-style Anthony ;)

By Christine Ng on 5/1/2020

TikTok has been coming up over and over again and I wanted to understand how I can further leverage it at work. Anthony's material is very clear and concise, and it helps that he has a background working with Facebook and Instagram. It is a clear differentiating factor that makes this course content better and easy to digest. Thanks!

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Overall Score : 86 / 100