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LifestyleTwitter Marketing Best Practices & Analytics for Business (Udemy.com)
Go from Basic set-up to Advanced social media practices & Power Tools on Twitter for your Business or Corporate account.
Created by: Josepf Haslam
Last updated July 2013
What you will learn
- Effectively set-up a Business Twitter Account.
- Identify Content Marketing opportunities for your Brand.
- Learn how to use basic tools like Link Shortners & Photo-sharing Services.
- The art of the #Hashtag for social listening and engagement.
- Learn the five basic approaches to social marketing and how they may fit your corporate goals.
- How to identify and then find your micro-segment audiences on Twitter.
- How to use Twitter Search to listen, engage, and build your account!
- How to use Twitter Power Tools such as Commun.it, Scoop.it, SocialBro, and others to analyse key marketing activities.
- How to use social monitoring tools such as Hootsuite to listen to conversations, identify trends, and facilitate engagement.
- How to use Twitter Analytic tools to measure campaign objectives and successes!
How it compares
Against the other 314 rated Udemy courses in Social Media Marketing on CourseDuck:
- Rating4.3 out of 5higher than 36% of them
- Reviews23#314 of 315 by number of reviews
- Length1.1 hoursshorter than 90% of them
- Last updatedJuly 2013earlier than 99% of them
Course Description
This course is designed to take you from zero to advanced on Twitter in a very methodical and time effective way. Users of any level will benefit from the materials. I believe in working toward the end in mind and realize that certain concepts require experience to really sink in.
The course is very modular and is built around Ten 5-8 minute videos. You can whip through all of the segments, however, I suspect that you will be coming back to a few of them over and over as you come further up the learning curve.
Some of the modules will be broken out into their own courses for those who want even greater hands-on experience and depth; for example in how to use advanced power tools to enhance their Twitter campaigns.
Take this course if you want a well rounded Professional looking, Business or Corporate Twitter account / and subsequent marketing campaign. This course sets you up for success and is a pre-requisite for more advanced courses in the series.
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Instructor Details
- 4.3 Rating
23 Reviews
Josepf Haslam
I have a confession to make. I love making bottom line differences. There is nothing more fulfilling to me than crafting and implementing a spot-on digital strategy. Stop using fragmented solutions! Of course your PR firm wants to sell you more PR and your PPC firm says pay-per-click is the way to go. I start with your goals and objectives and then craft a "solution" independent approach for you. Digital Marketing is about creating enduring benefits for your business as people go online to find out more about you. It is all about improving your bottom line results today and in a sustainable long-term way as well.
Is your Advertising or PR driving people to your competitor's website? If you do not have a well established digital footprint then you are missing out! People go online to search for you after they see your PR or advertsing. What do they find (I can tell you, ask me).
Give us a call at 484-639-9789 or Tweet me @Josepf. or email JHaslam@PhoenixStrat.com
Specialties:
☸ Multichannel communication campaigns
☸ Graphic communications
☸ Video, Video Campaigns, Video Thought Leadership
☸ Corporate reputation management
☸ Strategy Development for Digital Marketing, SEO, PPC
☸ Social Public Relations
☸ Business growth through SEO, PPC, Social Media advertising
☸ ROI Analysis of Digital Marketing, SEO, PPC, Display, Social Media, PR
☸ Conversion Rate Optimization / Landing Page Optimization
☸ CTA or Ca
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Reviews
By Sanjaya Balasuriya on 8/17/2017
Almost no content on analytics.
By Michele Guo on 5/7/2015
Because social media is still relatively new and drastically improving as the technology improves, best practices is equally updating. This video is very informative, teaching me a best practices I wasn't aware of. I especially love the clarity of the teacher when explaining step-by-step processes for maneuvering through Twitter's capabilities, in case there are some functions that are more advanced. Thank you!!
By Susanne D. Schropp on 11/15/2014
I very much enjoyed this course and despite that I'm more of an advanced Twitter user, took away some valuable tips. Josepf Haslam is the guru of social media marketing and learning from him is a privilege. This course is great for beginners and people who have dabbled in using Twitter. I plan on recommending the course to others.
By Ann Smarty on 6/30/2014
This course is the MUST for everyone using Twitter: It will be useful for both the beginner and the experienced user. Lots of great tools reviews too + I discovered some features I wasn't aware of in the tools I am using daily!
By Vanessa Barokas on 4/28/2014
As someone who is not very familiar about how to measure your twitter activity this course was very helpful! I am excited to start using the tools that you mentioned!
By Rana Waxman on 2/6/2014
If you think Twitter is just a bunch of hashtags, you definitely need this course. Josepf Haslam, in personable and professional manner, reminds us about strategy, content, influence, and branding and social presence. I highly recommend this course to businesses and individuals alike
Quality Score
No CourseDuck member has rated this course yet. Taken it? Give each part a thumbs up or down.
Overall Score : 86 / 100
- Video Duration:
1.1h - Price: $19.99
- Provider: Udemy
- Updated:
July 2013 - Level:
All Levels - Language:
English - Certificate:
Yes
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