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Typography 101: Picking the Right Fonts for Business Success (Udemy.com)

Over 100,000 fonts are available! How do you choose the right one for your project? This course explains it all.

4.2
65 reviews

Created by: Alexandra Krieger

Last updated April 2015

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What you will learn

  • Learn about the different font classifications - and I'll share my list of favorites in each category that will get you started
  • Learn the secrets that let you use typography to make your message shine
  • Learn which questions to ask BEFORE you start your design or layout project
  • Learn about mixing fonts (and what not to do)
  • Discover great resources for paid and free fonts
  • Become confident at choosing the right font for the right project for your business

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Course Description

The right font is as important as the words it shows!

Why is it so important to choose the right font?

Look around you - look at the typography you see. With every word, every type you see, you form an opinion. Choosing the right fonts for your project has powerful results - the reader forms an emotional connection to what they see, both the words as well as the "word-delivery-method", the typography.

Get it right - and the reader will focus on your message... but get it wrong and the reader will be distracted, confused and unfocused.

Choosing the wrong font for when you are creating business and marketing documents will not only take attention away from your message, but it can lead to brand confusion and diminished trust in your business. Are you willing to take that risk?

Just imagine...

... a financial statement printed in a fancy and playful script font - no matter how good the numbers are, would you take the business seriously?

... an alarm company advertising in a kids-like font - would you trust them to keep your home or office safe?

"Font Fails" are all too common

I have been in the graphic and printing industry for over 20 years and I have seen my fair share of bad font choices. But I have also learned that poor font choices are rarely done on purpose. A typical reaction when I comment on a "font fail" and take a moment to suggest a better typography choice, is "that looks so much better - thank you". When you know the basic rules of typography, making the right choices is easy.... and that's what I will teach you in this course.

When you buy this course you will get:

  • unlimited, lifetime access to all lectures
  • access to all upcoming bonus lectures and additional content
  • an unconditional 30-day money back guarantee, making this a risk-free purchase for you
  • access to me if you have any questions (or help with fixing any font-fails) - I am always here to help!
Read More Beginner Beginner Level product length iconTime: 1.6h

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Instructor Details

Alexandra Krieger

I am a business growth coach and facilitator - and I love marketing and technology.

When being asked why I do what I do, the answer is simple: I am passionate about helping businesses grow and reach their potential. Most businesses started out as someone's dream, and I am here to ensure that the dream has a solid foundation beneath it.

I am a certified Google AdWords professional, a Canada Post Direct Mail specialist, a certified Personality Dimensions Facilitator and a certified Social Media Strategist and I have been an entrepreneur for over 20 years. Over the years I was very honored to win business excellence awards and marketing competitions.

I am an entrepreneur, a wife and a mom – however, my life isn’t about being in different roles at different times of the day, but about bringing 100% of me to all I do and sharing my passion, experience and knowledge with my clients. I truly believe we can build the business we want, live the lives we dream of… but we must make a choice to commit to the journey.

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Reviews

4.2

65 ratings on Udemy

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By David Goloff on 5/4/2021

Saying "clean" "nice" tells me nothing. Of course I can see a font gets wider or narrower when I change to it. Anyone can see that. Of course I don't want some funky font for serious business - everyone knows that.

By Claudia Guillot on 8/3/2020

The content was a bit basic, but still well presented. I thought I would learn a bit more about specific types of fonts that blend together well to create a professional document. Ex:. Montserrat and Esteban ... A little disappointed, but since I didn't pay too much, it's not that bad.

By Katelynn Rowley on 4/28/2020

I have learned so much about fonts and how to pair them properly. Alexandra explains everything nice and clearly.

By Samantha Hoffman on 1/8/2020

This course was great, because it broke down the difference types and the do's & don'ts when using them. Very helpful and easy to follow along.

By Denis Billette on 9/12/2019

It was a bit lighter (general) than what I needed, but it's a good place to start for many

By Eduarda Oliveira on 4/22/2019

I loved it! Its is very simple to understand, there are some simple concepts that you start to think: "oh it is true, why have I never thought about it before?"

By Charles Poon on 2/13/2018

Very good knowledge, but didn't make me fall in love with fonts, yet

By Nina Rubinstein on 11/25/2017

Very good foundation for someone who is clueless about fonts and how to use them.

By Ronald Peace on 10/5/2017

The instructor was clear and concise, the pacing was good, and the content was what I expected as a "beginner." I was able to gain an understanding of the fundamental concepts of typography selection and styling, which was my primary goal.

By Ward Willison on 5/1/2015

Great course. This training course has helped me understand fonts better and given me an understanding for choosing the right fonts for projects. The instructor has made it easy to understand the concepts for working with layouts and designs in my office without having to be a graphic designer. It is worth the fee.

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Overall Score : 84 / 100

Typography 101: Picking the Right Fonts for Business Success
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  • Video Duration: icon 1.6h
  • Price: $19.99
  • Provider: icon Udemy
  • Updated: icon April 2015
  • Level: Beginner Beginner
  • Language: icon English
  • Certificate: icon Yes
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