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Win the Social Media Game in 2025 with Influencer Marketing (Udemy.com)

Social Media Influencers on Instagram, TikTok, YouTube, Facebook & more (With case studies, 50+ Examples, 40+ Templates)

Created by: Dolunay Özeren

Last updated February 2025

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What you will learn

  • Find 1000s of influencers across different channels, such as TikTok, Twitter, Instagram, LinkedIn and YouTube
  • Create influencer marketing strategies with 50+ examples and case studies
  • How to do campaign briefing & spy on competitor campaigns
  • Reach & communicate with social media influencers effectively using 40+ ready-made templates
  • Measure and optimize campaign performance using KPIs and ready-made Excel calculator
  • Discover various income streams and opportunities on influencer marketing
  • How to buy the content rights from TikTok and Instagram influencers and use them legally
  • Explore different influencer marketing collaboration models, such as fixed-fee, sampling, affiliate
  • Create viral TikTok, YouTube, X, and Instagram influencer marketing campaigns that boost your brand and sales
  • Determine the right price, pay and be legally correct

How it compares

Against the other 314 rated Udemy courses in Social Media Marketing on CourseDuck:

  • Rating4.2 out of 5higher than 22% of them
  • Reviews118#255 of 315 by number of reviews
  • Length6.4 hourslonger than 72% of them
  • Last updatedFebruary 2025more recently than 54% of them

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Course Description

In today's world, it is impossible to become a digital marketer or marketer without taking the power of two elements. One is social platforms such as Instagram, TikTok, YouTube, Facebook, Twitter (X), etc. And the second is, influencers creating content on these massive platforms. This comprehensive influencer marketing course is here to make you an expert on this trending skill set: influencer marketing...


At the end of this course, you will gain the skills needed to create a viral influencer marketing campaign from scratch.


  • Find 1000s of influencers

  • Reach them & make a deal

  • Create viral strategy

  • Run impactful campaigns

  • Measure the results


Ever wonder why you see tons of influencers promoting brands on social media? Who is planning all of these?


When we are scrolling on TikTok or Instagram, viewing a video on YouTube, or another platform. We all watch content creators, engage with them, and care about their opinions. Then, a brand seeking your attention comes and collaborates with a social media influencer you watch to capture your attention. In the end, the brand becomes bigger and bigger, because they know in today's world, the way to the consumer's heart is through social media influencers they trust.


Influencer marketing people are the geniuses behind these successful campaigns. We are literally experts on finding influencers whose audience will love our brand and collaborate with them. People might not know us, but, because they trust the influencer, they are also know and starting to trust us. That's what's happening behind the scenes when you are on social media. Exciting, right?


Valuable Skills and Knowledge You Will Gain


From beginner to advanced, we will cover everything you need to work with influencers at scale. With 6 hours of content, 108 lectures, 50+ real-life examples, 30 downloadable resources, and many more…


We start with fundamentals: Understanding TikTok, YouTube, Twitter (X), Instagram influencer marketing, how people are making money with it, and what are the types of influencers and collaborations.


Then, you will learn how to find 1000s of TikTok, YouTube, and Instagram influencers and reach them. We will create our own influencer databases while finding them. You will also get 40+ influencer marketing reach-out templates to level up your reach skills!


Now, we don’t want low-quality social media influencers or fake followers. I will teach you exactly how to detect bad ones and also give you an influencer quality checker sheet for you to avoid any mistakes.


Then it’s time to create a viral campaign strategy and give our influencer a smooth brief. But don’t worry, I will show you real-life examples and we will create tens of briefs together. They must blow up social media!


After running all the content, we need to measure the results. I will provide you with a detailed influencer marketing cost calculator sheet to analyze the results.


We are not done. This is not a theoretical course! In the case studies section, we will apply all our knowledge to create a real influencer marketing campaign where we find content creators on Instagram, TikTok, YouTube, Twitter (X), Facebook and create an amazing viral campaign!

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Instructor Details

Dolunay Özeren

Ben Dolunay Özeren — Yapay Zeka ve Otomasyon Uzmanı & Eğitmen olarak, insanlara ve işletmelere yapay zekayı büyüme ve verimlilik için kullanmayı öğretiyorum.

Kariyerime Ebay’in Türkiye markası GittiGidiyor’da başladım. Burada e-ticaret ve dijital pazarlama alanında edindiğim deneyim, beni yapay zeka tabanlı influencer platformu Infleap’i kurmaya götürdü. Infleap ile markalar ve içerik üreticilerini akıllı ve ölçeklenebilir yöntemlerle bir araya getirdim.

Bugün, yapay zeka sistemleri, iş akışı otomasyonu ve gelir modelleri üzerine odaklanıyorum. 100’den fazla yapay zeka aracını test ettim, gerçek sonuçlar üreten AI Agent’lar geliştirdim ve n8n gibi platformlarla işletmelere maliyetlerini düşürüp verimliliklerini artıracak çözümler sundum.

Eğitmen olarak 30.000+ öğrenciye ulaştım, sosyal medyada ise 100.000+ takipçimle yapay zekadan gelir elde etmenin yollarını paylaşıyorum.

Misyonum net: İleri düzey yapay zeka ve otomasyon araçlarını herkes için erişilebilir kılmak ve dijital ekonomide daha fazla insanın başarılı olmasına yardımcı olmak.

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Reviews

4.2

118 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Alan sa on 8/3/2025

Mostly theoretical , he could have added more info graphics or presentation instead talking infront of camera and make it boring. Its not that long course he can easily make it under 2 hours and half.

By yunus Emre Yılmaz on 5/30/2025

Boş yapıyormuş arkadaş hem zaman hem para boşa gitti

By Mohamed Elshoraky on 1/29/2025

I am appritiate the effort and the knowlage put in this course ,very usefull

By Anuraag Upadhyay on 1/4/2025

Good overall for beginners. Should make it more interesting by being a bit high energy that would improve the audience attention span and interest. But overall good.

By Marika Brila on 9/6/2024

I have been working in marketing for many years, not directly with influencer marketing, but helping out sometimes, so I knew a lot about it. Though, this course was very valuable to me especially from the resource perspective - links to websites where you can find influencers etc. There will be some things I will now be able to apply in my job. Thanks a lot!

By Tina Arsenovič on 1/8/2024

Very interesting so far. I am at the beginning of the course . Would recommend.

By Alessandro De Simone on 11/26/2023

Seriously amazing course. Clear and crisp. Thanks

By Chris Cranston on 10/19/2023

Very comprehensive. Really, everything, anybody, especially starting out, would need. The only change I would recommend is putting the section on understanding your own target audience before the sections on selecting relevant Influencers. As he acknowledges, English is the instructor's second language, but I didn't have many issues with it. I would recommend turning on the captions though. A great course!

By Gokberk Yar on 8/12/2023

Very clear explanation and great visualization!

By Sky Laroy on 8/10/2023

Great explanation & concepts are simplified so anyone can actually understand

Showing all 10 reviews on CourseDuck

Read all 118 reviews on Udemy

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Overall Score : 84 / 100