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UdemyCommunication SkillsPaid courseAll LevelsCertificate

Write Magnetic Emails: Your Superpower at Work + in Business (Udemy.com)

Write emails that drive powerful results in your career + business; easy email writing tips

Created by: Tamsin Henderson

Last updated February 2024

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What you will learn

  • Start conversations with anyone – Unlock the power of connection and discover new opportunities in email outreach.
  • Boost revenue and increase profits – Learn how to get paid more with better emails.
  • Know exactly what to write – Use email templates and real-life examples for faster, easier success.
  • Write cold emails that get responses – Master the art of cold email outreach that actually converts.
  • Deepen relationships with teammates and managers – Build stronger workplace communication and trust.
  • Stay top-of-mind with clients – Keep your brand visible without being pushy using client retention emails.
  • Build instant rapport with potential customers – Gain trust and customer engagement in every conversation.
  • Supercharge your freelance proposals – Create winning freelance email pitches that stand out.
  • Capture the attention of influencers – Learn how to connect with hard-to-reach influencers and key figures.

How it compares

Against the other 392 rated Udemy courses in Communication Skills on CourseDuck:

  • Rating4.5 out of 5higher than 42% of them
  • Reviews1,088#166 of 393 by number of reviews
  • Length1.5 hoursshorter than 64% of them
  • Last updatedFebruary 2024earlier than 71% of them

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Course Description

"I can't believe they didn't reply!"

"Why won't anyone listen to me?"

"How do I get the attention of [person/business]?"

"I'm sending waaay too many follow-up emails."

"Why are my response rates so low? I thought I was a decent writer!"


If you're sick of email writing at work that gets ignored, overlooked, misunderstood, or shoved aside.

And if you're stuck because you're not getting replies to your cold emails…

Know that you are not alone.


These days, it can feel impossible to grab people's attention.

The average worker sends and receives a brain-melting 124 emails a day.

So, it's no surprise most email writing falls into a black hole, never to be seen or heard from again.

EEESH! All that effort... gone to waste.


What if there was a different way to approach email writing?

What if there was a way that could get you unstuck. Blast through the noise. Start conversations. Build relationships. Open doors—and get you more of what you want at work and in business?

How good would it feel to stop wasting hours of your one wild-and-precious-life over emails that end up in the wasteland of no response…

...and instead, regularly hear the ping of green lights and hell-yeah's in your inbox?

That's what I want to help you with inside Write Magnetic Emails.


Why enrol in Write Magnetic Emails?

Whether you're a manager, a freelancer, an employee, an entrepreneur, or a business owner, if you've ever sent an email and didn't get the response you wanted, this course will help.

By the end of our time together, you'll have the framework to:

  • Write cold emails that get replied to

  • Start conversations with just about anyone using the art of email writing

  • Increase your chances of winning dream projects, jobs and clients through effective email writing

  • Get business-building referrals and testimonials with compelling email writing

  • Secure more PR and publicity for your business by mastering the craft of email writing

  • Collaborate with valuable partners and influencers via successful email writing

  • Persuade and motivate your colleagues, bosses, and team members through targeted email writing

  • Get the attention of hard-to-reach editors and podcasters with perfect email writing

  • Open doors to new + exciting opportunities through persuasive email writing

  • Make big, audacious, LIFE-CHANGING asks with bold email writing

When you can write magnetic emails, you have at your fingertips a tool to create more possibilities. A chance to rewrite the story, and give every aspect of your career and/or business a boost through effective email writing.


Why are magnetic emails so important?

In a word... rapport.

No matter what you do for a living, or which industry you're in, your success comes down to your ability to build trust and rapport with other humans.

And when you can't be there in person to smile, shake hands or make eye contact, the only thing you have to create that connection is the WORDS in your emails.

I can show you how to do business email writing that creates an electric connection. So that your most important emails don't end up in the digital wastepaper basket. And instead… get you more of what you want... every time you hit send.

Sound good?


What exactly is Write Magnetic Emails and why do you need it?

It's a framework and a series of easy-to-follow templates, exercises, worksheets, checklists, and real-world examples to help you improve your email writing skills.

Because NONE of us were taught how to do this.

None of us were given step-by-step instructions on business communication. Not at school. Not in books. Not in the workplace.

In fact, the way we were taught to write communicate in business and essays is the polar opposite of how we should be writing emails.

Yet it's one of the most universally important skills we can have.

That's why I've bottled everything I've learned in my 10 years as a business owner and professional email copywriting expert into a series of tangible, granular lessons you can instantly apply to your next email writing task.


What else?

Inside Write Magnetic Emails, you'll find smart business writing tactics grounded in proven persuasion psychology and conversion copywriting. These are tactics you can easily slot into your own style.

By the end of this course, you'll have a set of powerful business writing tools to help you write magnetic emails with confidence. Emails that get you ahead faster, whoever you’re writing to and whatever kind of email writing you're doing.


What this course isn’t?

Important: This isn’t another course about email marketing or building your email list.

Write Magnetic Emails isn’t about email etiquette. Or who to cc or bcc people. Or what time of day to send your emails.

There are plenty of great courses on those already.


This course is different.

Write Magnetic Emails focuses purely on business communication and email copywriting that grabs the attention of endlessly distracted, always-on, overburdened, swivel-eyed, sidetracked, exhausted, stress-ridden, hair-on-fire humans. (That's all of us, right?)

Whether they're your potential clients and customers for your business... or your work colleagues.

Because it doesn’t matter how impeccable your writing is, how big your list, or how well-prepared you think you are.

NONE of that matters if you can’t write meaningful, valuable, relevant, attention-grabbing emails that people actually want to respond to.

As a professional email copywriter trained in the art of grabbing, holding and keeping people’s attention, I've designed this course to help you do exactly that.

Ready to start writing emails that generate the responses you need to be successful?

Click the BUY NOW button and start writing your best emails today.


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What People Are Saying:


  • "Awesome course, highly recommended if you’re a beginner or would love to sharpen your skills on email writing that people will read!"

  • "Excellent information on email writing and crafting a cold email."

  • "Awesome course, highly recommended if you’re a beginner or would love to sharpen your skills on email writing that people will read!"

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Instructor Details

Tamsin Henderson

I've always loved writing but never thought I was any good.

Then one day, I had a “WAIT. WHAT?” moment.

I realised I’d been getting paid to write for years…

Reports, press releases, websites, presentations, company newsletters, and, of course, thousands of emails.

Didn't that make me a writer... of sorts?

I wondered if there was a way to capitalise on these skills. To use them for me -- not just for lining someone else's pockets.

So I read every book on copywriting I could lay my hands on...

...rewrote a headline for a press release that had previously bombed.

And can you guess what happened?

Over 70 journalists picked up the story worldwide.

From the Discovery Channel to the Guardian -- and everything in between -- thousands of people saw my clients news.

It even landed them their first $1m order.

HOLY WOW! I thought.

If one tiny tweak could generate results like this, there must be something in this copywriting thing.

So I cut back my hours at work.

Discovered that you really can earn while you learn!

And six months later my side-hustle revenue had surpassed my salary.

So I packed up my desk, jumped on my bike and raced home... for what was to be my last ever commute.

And that's where I am now, writing this to you.

Sipping spiced hot chocolate, on a blue velvet sofa, a snoozing miniature schnauzer by my side.

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Reviews

4.5

1,088 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Charity Masilela on 12/17/2024

Great insights and tips on writing lively & enticing emails, I enjoyed every detail of the course.

By Iva Čačić on 8/12/2023

I am a big fan of Tamsin's courses. This one is also informative and fun. I would apply technics learnt in this course. It was eye-opening - I was writing boring emails. I do have some reservations regarding cultural differences. I believe this style of writing emails is more suitable for native English speakers. It needs some (cultural) adjustments while writing in Slavic languages. While in English something that may sound friendly translated into my native language may sound fake, even impolite.

By Diva Dua on 8/8/2023

I always look for your courses. Been following you for a while now, and I'm happy to have taken this course. No one can teach such essential skills the way you do. Thank you, Tam!

By Hassan Alawami on 2/15/2023

I learned some new things. However, I expected to learn emails as well expressing things in more professional way. such as instead of saying "find the attached document" we could say "Kindly review the attached document for your reference." So it is a great course, I expected more though! thanks for your effort. I really appreciate your work.

By Travis Halachis on 7/19/2022

This was an awesome course, I'm already rethinking every email I send now! Obviously not every email you ever send will need to be magnetic, but for the ones that do, the skills I picked up will come in handy. I do have a suggestion, one of my favorite parts was simply getting to practice rewriting a boring non-magnetic email. Comparing my work with Tam's was SO eye-opening, I wish this course had like 15-20 examples that we could use to get the reps in. Looking forward to more courses, Tam!

By Robert de Groot on 2/11/2022

I really love how Tam teaches copywriting skills. She does it in such way that everyone understands how it works and how to get better. I learned how to transform my robotic emails into conversational emails and I am getting a much better response rate right away. Not only the response rate, but also the replies are much more pleasant to read. When you send robotic emails, the replies, if you get any, are robotic as well. Thank you, Tam, for making such great courses.

By David Kalcher on 2/7/2022

Tamsin has done it again! An amazing course from a truely awesome copywriter. If you are serious about sending the best emails possible, you NEED this course. Magnetic Emails will help you reach your customers, colleagues and even the boss. Business owners will find it invaluable! I am going to put what I have learnt into practice right now, I'm excited to see the results it will bring. Seriously emails are much simpler with these formulas, I wish I'd known them years ago.

By Shannon Whyte on 2/7/2022

Tam's Magnetic Emails course is jam-packed with strategy and real-world examples that make it easy to start using the information right away! I love how she breaks down each component into digestible parts and provides exercises, allowing you to practice using the information. Her teaching style is fun, encouraging, and engaging. I'm excited to use this information in my own business and better connect with clients and potential clients through email! Thank you, Tam, for another fantastic course!

By Kate Tricker on 2/7/2022

Cold pitching suddenly seems less scary! Magnetic Emails has given me the tools to take my emails from boring and formulaic, to personal, persuasive, and engaging! The course is filled with pro tips on how to get your emails read and how to get your reader to actually take the action you want them to. With checklists and real life examples, I know I’ll be referring back to this course a lot as I start writing my own magnetic emails!

By Lynne on 2/6/2022

Wow, what a powerful course and exactly what I needed. As a freelance copywriter, finding clients is my biggest headache and I dread sending out cold emails getting little or no response. This course has given me all the tools I need to craft a magnetic email with practical resources to build my confidence, useful templates to jog my memory and magic formulas to grab attention and overcome the swamp monster. Tam's presentation is friendly, easy to follow and helpful, just like her writing. I can't wait to put my learning into action. Thanks Tam.

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Overall Score : 90 / 100