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Behavioral Economics: An Introductory Course (Udemy.com)

A Course Designed to Give You a Better Understanding of the World Around You--Perfect for University and Adult Learners!

4.6
803 reviews

Created by: Brad Cartwright

Last updated August 2026

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What you will learn

  • A love of Economics that I hope is contagious!
  • This Course is an Ideal Companion to any Introductory Economics Class in the World!
  • A thorough understanding of the main principles of Behavioral Economics
  • A thorough understanding of the critique of rational economic thought
  • A thorough understanding of the assumptions of the Neoclassical view of Economics
  • A thorough understanding of the critique of consumers' rational thinking
  • A thorough understanding of the Dual System Model
  • A thorough understanding of cognitive biases
  • A thorough understanding of choice architecture
  • A thorough understanding of the Nudge Theory

How it compares

Against the other 376 rated Udemy courses in Finance & Accounting on CourseDuck:

  • Rating4.6 out of 5higher than 68% of them
  • Reviews803#137 of 377 by number of reviews
  • Length1 hourshorter than 93% of them
  • Last updatedAugust 2026more recently than 82% of them

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Course Description

Hi, I'm Brad, and have you ever wondered why we don’t always make perfectly rational decisions, especially when it comes to money, resources, or time?

Welcome to my Behavioral Economics course—a deep dive into the fascinating interplay of psychology, decision-making, and economics.

This course is designed for anyone eager to understand the quirks of human behavior in economic settings and beyond. It’s not just about numbers or graphs; it’s about people—their stories, choices, and the forces shaping their decisions every day.

Complete with engaging video lessons and downloadable notes, this course covers:

  • An Introduction to Behavioral Economics

  • A Critique of Rational Economic Thought

  • The Assumptions of Neoclassical Economics

  • Why Consumers Don’t Always Think Rationally

  • The Dual System Model

  • Cognitive Biases

  • Choice Architecture

  • Nudge Theory

  • And, of course, my love of Economics that I hope is contagious!

Behavioral Economics challenges the traditional economic view that humans are entirely rational beings. Instead, it explores how emotions, biases, and environmental cues influence our decisions. It’s eye-opening, relatable, and incredibly applicable to everyday life—from understanding personal choices to tackling global challenges.

By the end of this course, you’ll have a toolkit of ideas to interpret human behavior through an economic lens, whether for personal growth, business, or just satisfying your curiosity about what drives the world around us.

A Weekly Bonus

As a student in this course, you’ll also receive a subscription to my weekly newsletter, Just One Thing. Each Monday, I’ll send you a quick, two-minute breakdown of one key economic concept. It’s a simple, stress-free way to expand your understanding of the world, one idea at a time.

I’ve been fortunate to explore the world as a Peace Corps Volunteer, a graduate of Duke University, and someone who has traveled to over 55 countries. These experiences shape my approach to teaching Economics as a study of people—how we act, decide, and influence the world around us.

I’m excited to join you on this journey into Behavioral Economics!
Read More All Levels All Levels product length iconTime: 1h

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Instructor Details

Brad Cartwright

Brad is an award-winning educator, international keynote speaker, workshop leader, and writer who has dedicated his career to making economics approachable and relevant for learners worldwide. With over 20 years of teaching experience at leading international schools, Brad has a unique talent for transforming complex economic theories into practical, easy-to-grasp ideas that resonate with students from all walks of life.

As a sought-after speaker and workshop leader, Brad has inspired audiences globally with his engaging presentations and real-world applications of economics. His ability to connect academic concepts to everyday experiences has made him a favorite among students and professionals alike. On Udemy, Brad’s top-rated courses have reached thousands, equipping learners with the confidence and tools to navigate the intricate world of economics.

Brad is also the creator of Just One Thing, a weekly newsletter that distills one key economic concept into a concise and relatable explanation, offering a stress-free way for curious minds to expand their understanding in just two minutes.

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Reviews

4.6

803 ratings on Udemy

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By Panisa Pitigaisorn on 12/6/2025

Really nice as an introduction to the subject. It might be a bit too generic if you're already aware of some theories and such, but overall a good recap to set yourself up for the more advanced courses.

By Jhordan Calderon on 11/30/2025

Todo el material podría entrar en un video de 5 minutos

By Nishant Kumar S on 8/28/2025

I must say it not only cleared my ambiguities but also make me understand that how econs (Homo Economicus) and behavioral economics differs. It is really insightful course to know about the behavioral economics.

By Vernessal Samuel on 4/20/2025

The session was interesting, informative, and detailed. As a retired teacher, I used some of these activities and ideals. I look forward to some more of your videos. Thanks…. I have "Truly Enjoyed All My Sessions."

By Anonymized User on 2/21/2024

Really interesting stuff and presented in an highly engaging way by the instructor. Highly recommended if you are interested in understanding whether we as humans are in control of our decisions or not.

By Thomas Drain on 12/14/2023

I loved how enthusiastic the instructor was, and how he made the concepts clear. For learners keen for more, I definitely recommend the book 'Thinking, Fast and Slow' by Daniel Kahneman (who Brad mentioned during the course).

By Jhonatan Alejandro Ureta Tasayco on 10/7/2023

Fue una buena elección, tenia confusa la noción de behavioral economics, pero con este curso me queda claro como puedo ayudar a entender mejoras las iniciativas que lleve a cabo como Especialista de CRM

By Tasnim Momtaz Nodee on 11/9/2022

The course was very interesting! Got to learn a lot about behavioral economics. Would highly recommend this to anybody wanting to learn about behavioral economics!!!!!

By Shawna Laden on 10/25/2022

Thoroughly enjoyed this fast paced course through the history of neoclassical model and how BE has evolved. Would recommend for anyone new to the subject or like myself, looking for a refresh. Brad is a great presenter.

By Ithaca Jones on 8/10/2022

This is not the first time I take one of Brad Cartwright's courses. The way he explains complex concepts in simple terms, the real-life examples to comprehend how economics is all around us, and is ultimately a study of human behavior is so inspiring and empowering. I would recommend this course to an economics student or anyone who is keen to learn about this subject! I'm looking forward to the next course! ~ Ithaca

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Overall Score : 92 / 100

Behavioral Economics: An Introductory Course
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  • Video Duration: icon 1h
  • Price: $49.99
  • Provider: icon Udemy
  • Updated: icon August 2026
  • Level: All Levels All Levels
  • Language: icon English
  • Certificate: icon Yes
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