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Theory of the Firm - A Microeconomics Course for Business (Udemy.com)

An Economics Course Every Business Person and Entrepreneur Should Take - Learn the Theory of Properly Pricing a Product!

4.8
426 reviews

Created by: Brad Cartwright

Last updated August 2026

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What you will learn

  • A Love of Economics that I Hope is Contagious!
  • A Thorough Understanding of How to Price a Good or Service in the Market Place
  • A Thorough Understanding of the Market Structures of Monopoly, Oligopoly, Perfect Competition and Monopolistic Competition
  • A Thorough Understanding of the Relationship Between, Costs of Production, Revenue, and Profit
  • A Thorough Understanding of the Power of the Market Structure on Effective Pricing Strategies
  • A Thorough Understanding of the Theory Behind Boardroom Pricing Decisions of Successful Firms Around the World!

How it compares

Against the other 503 rated Udemy courses in Teaching & Academics on CourseDuck:

  • Rating4.8 out of 5higher than 87% of them
  • Reviews426#265 of 504 by number of reviews
  • Length7.1 hourslonger than 75% of them
  • Last updatedAugust 2026more recently than 94% of them

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Course Description

Hi, I am Brad, and if you’ve ever wondered what goes into pricing a product—whether in a boardroom or a small business—this course is for you.

Managerial Economics, also known as the Theory of the Firm, dives deep into decision-making at the heart of business.

I like to call it “Micro-Microeconomics” because it focuses on the strategies businesses use to thrive in different market structures. Whether you’re a small business owner or working for a multinational corporation, understanding pricing decisions is key—and this course will empower you to do just that.

With over 60 video lessons and downloadable notes, this course covers:

  • An Introduction to the Theory of the Firm

  • Costs Theory and what it means for pricing a product

  • Revenue Theory and its role in determining prices

  • Profit Theory and how it guides decision-making

  • Combining costs, revenue, and profit to find the perfect price

  • Market Structures, including:

    • Perfect Competition

    • Monopoly

    • Monopolistic Competition

    • Oligopoly

  • The magic of setting the perfect price based on the firm’s market structure

And, of course, a love of economics that I hope will be contagious!

Economics isn’t just about graphs and equations—it’s about people, their stories, and the forces shaping our world. Understanding economics offers insights into how we make decisions, interact, and adapt in an economic setting. I truly believe that a deep understanding of economics enables us to better understand the human condition.

A Weekly Bonus
As a student in this course, you’ll also receive a subscription to my weekly newsletter, Just One Thing. Each Monday, I’ll send you a quick, two-minute breakdown of one key economic concept. It’s a simple, stress-free way to expand your understanding of the world, one idea at a time.

I’ve been fortunate to bring a global perspective to my teaching, shaped by my time as a Peace Corps Volunteer, my education at Duke University, and my travels to over 55 countries. These experiences allow me to connect Economics to real-life examples, making the concepts more meaningful and accessible for you.

I’m looking forward to being a part of your journey in Theory of the Firm!
Read More All Levels All Levels product length iconTime: 7.1h

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Instructor Details

Brad Cartwright

Brad is an award-winning educator, international keynote speaker, workshop leader, and writer who has dedicated his career to making economics approachable and relevant for learners worldwide. With over 20 years of teaching experience at leading international schools, Brad has a unique talent for transforming complex economic theories into practical, easy-to-grasp ideas that resonate with students from all walks of life.

As a sought-after speaker and workshop leader, Brad has inspired audiences globally with his engaging presentations and real-world applications of economics. His ability to connect academic concepts to everyday experiences has made him a favorite among students and professionals alike. On Udemy, Brad’s top-rated courses have reached thousands, equipping learners with the confidence and tools to navigate the intricate world of economics.

Brad is also the creator of Just One Thing, a weekly newsletter that distills one key economic concept into a concise and relatable explanation, offering a stress-free way for curious minds to expand their understanding in just two minutes.

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Reviews

4.8

426 ratings on Udemy

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By Palak Ambwani on 7/9/2026

Just saw the intro video and I already love it! It'll be so nice for people to learn such basics in High School or College. Sets you up very well for the future. Love the teacher as well - such clear and interesting style of explain, makes it very easy to understand the material!

By Molemo Mosoeu on 8/27/2025

WOW!!! This is the best Economics lecturer. Enthusiasm, energy, teaching approach, practicality...really incredible. I love how he breaks everything down so well and gets into detail ensuring that you understand. Also...I need to try this yerba mate tea NOW...sbwl so hard

By Udemy User on 5/20/2025

It is quite interesting and informative.I learnt a lot about different forms of market structure.Wish I would learn all the remaining course in the same way I have just learnt. Thanks a lot.

By Pankaj Shridhar on 8/31/2023

The learning journey has been worthwhile, Great teaching skills, I would like to thank Mr.Brad.

By Anonymized User on 8/9/2023

Enjoy the information and the way it is presented.

By Thananant Sibunruang on 5/20/2023

Omg I love how you explain each concept thoroughly steps by steps to make sure we really understand. Living in Thailand, I have been self studying economics in many ways and this is by far the best online course out there. Would definitely order Matte someday haha.

By Assel Assel on 2/4/2022

Super engaging and interesting way the instructor explains economics. Glad I found this course on Udemy! Professor Cartwright is an excellent educator!

By Bridgett Joseph on 12/10/2021

this guy is ah-mazing!!! he has clearly deconstructed & explained, what my professor made clear as mud. I totally get it now!! This is by far one of the best instructors on the platform and I have taken various courses, spanning different topics.

By Ithaca Jones on 2/21/2021

I am definitely going to watch this course more than once! It's so interesting, entertaining, and teaches so much about how businesses and markets work! I definitely recommend this course to anyone who is interested in Economics AND decisions going on in everyday life!

By Takahashi Sato on 2/20/2021

100% recommended. Why? The ability to make such complex ideas so simple with real world examples is key to understanding. I think this course was easy to follow because of the simplicity yet thoroughness of the ideas. Plus, I find Brad very easy to listen to as he seems to be as engaged in teaching as I was in learning. 5 Star.

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Overall Score : 96 / 100

Theory of the Firm - A Microeconomics Course for Business
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  • Video Duration: icon 7.1h
  • Price: $59.99
  • Provider: icon Udemy
  • Updated: icon August 2026
  • Level: All Levels All Levels
  • Language: icon English
  • Certificate: icon Yes
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