Content Strategy for Professionals: Capstone Project
Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization's strategic goals. In this Specialization, you'll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value.You'll learn how to engage your audience by implementing their stories and using proven tools and techniques to enhance an audience's experience and interests. You'll manage content once created by learning how best to tell an orga
Created by: John Lavine
Course Description
Instructor Details
- 4.3 Rating
8 Reviews
John Lavine
John Lavine is a professor of media management and strategy in Northwestern's Medill School of Journalism, Media, Integrated Marketing Communications and in the Kellogg School of Management. He was dean of Medill from 2005-12. Globally the Center does research on the media's major's challenges and educates senior media executives. Before coming to Northwestern, Lavine was the publisher/editor of a group of daily newspapers. He also was an executive of an international film company in London and the United States that did much of its work for television, and was president and publisher of an international medical journal publishing company.
More Branding courses
Personal Branding at Work: The System To Reinvent Yourself! (2026)
4.9 (4,565 Reviews)
Provider: Udemy
Time: 8.1h
$94.99
Branding & Brand Marketing Professional Certification (BMPC) (2023)
4.7 (397 Reviews)
Provider: Udemy
$29.99
Personal Branding: Deliver a Clear Elevator Pitch (2020)
4.7 (267 Reviews)
Provider: Udemy
Time: 1.7h
$19.99
The Branding Masterclass The Entire Brand Design Process (2023)
4.6 (5,665 Reviews)
Provider: Udemy
Time: 8.5h
$124.99
Business Branding With Personality: Build An Authentic Brand (2019)
4.6 (3,065 Reviews)
Provider: Udemy
Time: 3.1h
$13.99
Brand Strategy Bootcamp: Develop Actionable Brand Strategies (2023)
4.6 (734 Reviews)
Provider: Udemy
Time: 2.4h
$54.99
Reviews
By w18228592717@gmail.com on 22-Mar-18
I loved the capstone project. Since I am still preparing to become a Content Strategist and did not have any actual project work to show people, it gave me an opportunity to showcase what I have to offer. Also, as an Instructional Designer, I believe that, ”Doing is the one of the best ways of learning" and after completing all the courses in this certification, a hands-on experience is what I needed to feel confident of my knowledge of the subject and skill. The best part was how the project was designed to be unique for everyone and yet had a consistent brief and background. Everyone designed their strategy and the web page for a particular geography, which made it unique but with the same brief in mind, which helped maintain a consistent style and approach. Peer reviewing other's work was also a greta way to learn.Thanking You
Saradwati Chatterjee
By Navneel M on 17-Feb-18
It's a good project from learning point. As what ever one learns in the courses, implements it.
By Sibi S on 19-Sep-17
Great experience
By Ujjawal on 26-Aug-17
Loved the entire course and the teaching materials. Has been very informative, engaging and highly relevant. Will come back for more.
By Erick A on 8-Aug-17
Great experience!
By Biniam P on 23-Mar-17
This required a lot of work with little gained. Some questions, referring to budgets and site layouts, required skills that weren't learned in the course. The 3 word feedback comments I got from all reviewers did not feel like worthy responses to the amount of time I put into this project. Additionally, I was graded negatively by some reviewers without reason, as happened in other sections. Overall, not really worth the money for a paid certificate. Would be nice if maybe for the capstone only, some sort of professional or professor weighed in on your project for some legitimate and helpful critique.
By Praveen K on 22-Dec-16
Very challenging with the goal to bring a complete strategy to life.
By Thitipon S on 3-Oct-16
While I appreciated the challenge of the capstone project, I didn't feel like the assignment's requests accurately aligned or represented what was provided in the lecture series. As someone who bought this course as one large pack (four courses, one capstone project), it would've been nice to see more intersection. I felt a little "in the dark" on some of this. Given the short timeline to finish the work, too, many of these requests need more time (e.g. building personas needs user research, ideally). All in all, a good challenge to a content professional, but don't expect all of this to align with what you learned in the lecture series.
Showing all 8 reviews
Could not load more reviews.
Quality Score
No CourseDuck member has rated this course yet. Taken it? Give each part a thumbs up or down.
Overall Score : 86 / 100







