Content Strategy for Professionals: Capstone Project
Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization's strategic goals. In this Specialization, you'll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value.You'll learn how to engage your audience by implementing their stories and using proven tools and techniques to enhance an audience's experience and interests. You'll manage content once created by learning how best to tell an orga
Created by: John Lavine
Quality Score
Overall Score : 86 / 100
Course Description
Instructor Details
- 4.3 Rating
8 Reviews
John Lavine
John Lavine is a professor of media management and strategy in Northwestern's Medill School of Journalism, Media, Integrated Marketing Communications and in the Kellogg School of Management. He was dean of Medill from 2005-12. Globally the Center does research on the media's major's challenges and educates senior media executives. Before coming to Northwestern, Lavine was the publisher/editor of a group of daily newspapers. He also was an executive of an international film company in London and the United States that did much of its work for television, and was president and publisher of an international medical journal publishing company.
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